Digital fashion influencers as educators: reflections through Freirean thought
Autor(a) principal: | |
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Data de Publicação: | 2023 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista dObra[s] |
Texto Completo: | https://dobras.emnuvens.com.br/dobras/article/view/1620 |
Resumo: | One of the functions of fashion is communication. This involves the proper interpretation of symbols and meanings that are learned and shared socially. In this research, we seek to identify whether digital influencers really teach their followers the language of fashion to achieve the desired communication. For this, we carried out a Netnography with digital fashion influencers and semi-structured interviews with influencer marketing professionals, with pedagogues, with digital influencers, and with the followers of these influencers. We analyzed the educational character of the influencers’ speeches based on four categories proposed in the works of the Brazilian educator and philosopher Paulo Freire: formation and legitimacy, centrality of the message, dialogue, and connection with reality. With that, whe shed light to the necessary elements to consider a digital influencer as an educator, incorporating the theme to the field of consumption, fashion and social networks. |
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Digital fashion influencers as educators: reflections through Freirean thoughtInfluenciadoras digitais de moda como educadoras: reflexões a partir do pensamento freirianoFashion consumptionDigital influencersPaulo FreireEducationConsumo de modaInfluenciadoras digitaisPaulo FreireEducaçãoOne of the functions of fashion is communication. This involves the proper interpretation of symbols and meanings that are learned and shared socially. In this research, we seek to identify whether digital influencers really teach their followers the language of fashion to achieve the desired communication. For this, we carried out a Netnography with digital fashion influencers and semi-structured interviews with influencer marketing professionals, with pedagogues, with digital influencers, and with the followers of these influencers. We analyzed the educational character of the influencers’ speeches based on four categories proposed in the works of the Brazilian educator and philosopher Paulo Freire: formation and legitimacy, centrality of the message, dialogue, and connection with reality. With that, whe shed light to the necessary elements to consider a digital influencer as an educator, incorporating the theme to the field of consumption, fashion and social networks.Uma das funções da moda é a da comunicação. Ela envolve a interpretação adequada de símbolos e significados que são aprendidos e compartilhados socialmente, de modo que consumir moda como comunicação requer um aprendizado sobre o sistema da moda. Nos últimos anos, surgiu um novo intermediário que atua informando sobre os códigos que compõem a linguagem da moda: os influenciadores digitais. Na presente pesquisa, buscamos identificar se influenciadoras digitais realmente ensinam às suas seguidoras a linguagem da moda para que a comunicação almejada seja alcançada. Para isso, realizamos uma netnografia com influenciadoras digitais de moda, além de entrevistas semiestruturadas com profissionais de marketing de influência, pedagogas, influenciadoras digitais e suas seguidoras. Estudamos o caráter educacional dos discursos das influenciadoras baseados em quatro categorias propostas nas obras do educador e filósofo brasileiro Paulo Freire: formação e legitimidade, centralidade da mensagem, diálogo e conexão com a realidade. Com isso, nós chamamos atenção para quais os elementos necessários para considerar um influenciador digital como educador, incorporando a temática ao campo do consumo, da moda e das redes sociais.Associação Brasileira de Estudos e Pesquisas em Moda - Abepem2023-03-24info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://dobras.emnuvens.com.br/dobras/article/view/162010.26563/dobras.i37.1620dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda; n. 37 (2023); 93-1182358-00031982-0313reponame:Revista dObra[s]instname:Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)instacron:ABEPEMporhttps://dobras.emnuvens.com.br/dobras/article/view/1620/790Copyright (c) 2023 Lair Barroso Arraes Rocha Silva, Andressa Carla Palavecini, Olga Maria Coutinho Pépecehttps://creativecommons.org/licenses/by-nc-sa/4.0/info:eu-repo/semantics/openAccessBarroso Arraes Rocha Silva, LairPalavecini, Andressa CarlaCoutinho Pépece, Olga Maria2023-03-24T19:47:54Zoai:ojs.dobras.emnuvens.com.br:article/1620Revistahttps://dobras.emnuvens.com.br/dobras/indexONGhttps://dobras.emnuvens.com.br/dobras/oaidobras.abepem@gmail.com2358-00031982-0313opendoar:2023-03-24T19:47:54Revista dObra[s] - Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)false |
dc.title.none.fl_str_mv |
Digital fashion influencers as educators: reflections through Freirean thought Influenciadoras digitais de moda como educadoras: reflexões a partir do pensamento freiriano |
title |
Digital fashion influencers as educators: reflections through Freirean thought |
spellingShingle |
Digital fashion influencers as educators: reflections through Freirean thought Barroso Arraes Rocha Silva, Lair Fashion consumption Digital influencers Paulo Freire Education Consumo de moda Influenciadoras digitais Paulo Freire Educação |
title_short |
Digital fashion influencers as educators: reflections through Freirean thought |
title_full |
Digital fashion influencers as educators: reflections through Freirean thought |
title_fullStr |
Digital fashion influencers as educators: reflections through Freirean thought |
title_full_unstemmed |
Digital fashion influencers as educators: reflections through Freirean thought |
title_sort |
Digital fashion influencers as educators: reflections through Freirean thought |
author |
Barroso Arraes Rocha Silva, Lair |
author_facet |
Barroso Arraes Rocha Silva, Lair Palavecini, Andressa Carla Coutinho Pépece, Olga Maria |
author_role |
author |
author2 |
Palavecini, Andressa Carla Coutinho Pépece, Olga Maria |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Barroso Arraes Rocha Silva, Lair Palavecini, Andressa Carla Coutinho Pépece, Olga Maria |
dc.subject.por.fl_str_mv |
Fashion consumption Digital influencers Paulo Freire Education Consumo de moda Influenciadoras digitais Paulo Freire Educação |
topic |
Fashion consumption Digital influencers Paulo Freire Education Consumo de moda Influenciadoras digitais Paulo Freire Educação |
description |
One of the functions of fashion is communication. This involves the proper interpretation of symbols and meanings that are learned and shared socially. In this research, we seek to identify whether digital influencers really teach their followers the language of fashion to achieve the desired communication. For this, we carried out a Netnography with digital fashion influencers and semi-structured interviews with influencer marketing professionals, with pedagogues, with digital influencers, and with the followers of these influencers. We analyzed the educational character of the influencers’ speeches based on four categories proposed in the works of the Brazilian educator and philosopher Paulo Freire: formation and legitimacy, centrality of the message, dialogue, and connection with reality. With that, whe shed light to the necessary elements to consider a digital influencer as an educator, incorporating the theme to the field of consumption, fashion and social networks. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-03-24 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://dobras.emnuvens.com.br/dobras/article/view/1620 10.26563/dobras.i37.1620 |
url |
https://dobras.emnuvens.com.br/dobras/article/view/1620 |
identifier_str_mv |
10.26563/dobras.i37.1620 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://dobras.emnuvens.com.br/dobras/article/view/1620/790 |
dc.rights.driver.fl_str_mv |
https://creativecommons.org/licenses/by-nc-sa/4.0/ info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
https://creativecommons.org/licenses/by-nc-sa/4.0/ |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Associação Brasileira de Estudos e Pesquisas em Moda - Abepem |
publisher.none.fl_str_mv |
Associação Brasileira de Estudos e Pesquisas em Moda - Abepem |
dc.source.none.fl_str_mv |
dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda; n. 37 (2023); 93-118 2358-0003 1982-0313 reponame:Revista dObra[s] instname:Associação Brasileira de Estudos e Pesquisas em Moda (Abepem) instacron:ABEPEM |
instname_str |
Associação Brasileira de Estudos e Pesquisas em Moda (Abepem) |
instacron_str |
ABEPEM |
institution |
ABEPEM |
reponame_str |
Revista dObra[s] |
collection |
Revista dObra[s] |
repository.name.fl_str_mv |
Revista dObra[s] - Associação Brasileira de Estudos e Pesquisas em Moda (Abepem) |
repository.mail.fl_str_mv |
dobras.abepem@gmail.com |
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