Digital fashion influencers as educators: reflections through Freirean thought

Detalhes bibliográficos
Autor(a) principal: Barroso Arraes Rocha Silva, Lair
Data de Publicação: 2023
Outros Autores: Palavecini, Andressa Carla, Coutinho Pépece, Olga Maria
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista dObra[s]
Texto Completo: https://dobras.emnuvens.com.br/dobras/article/view/1620
Resumo: One of the functions of fashion is communication. This involves the proper interpretation of symbols and meanings that are learned and shared socially. In this research, we seek to identify whether digital influencers really teach their followers the language of fashion to achieve the desired communication. For this, we carried out a Netnography with digital fashion influencers and semi-structured interviews with influencer marketing professionals, with pedagogues, with digital influencers, and with the followers of these influencers. We analyzed the educational character of the influencers’ speeches based on four categories proposed in the works of the Brazilian educator and philosopher Paulo Freire: formation and legitimacy, centrality of the message, dialogue, and connection with reality. With that, whe shed light to the necessary elements to consider a digital influencer as an educator, incorporating the theme to the field of consumption, fashion and social networks.
id ABEPEM-2_1326baf87ff48be923cbe9ca65ff74fd
oai_identifier_str oai:ojs.dobras.emnuvens.com.br:article/1620
network_acronym_str ABEPEM-2
network_name_str Revista dObra[s]
repository_id_str
spelling Digital fashion influencers as educators: reflections through Freirean thoughtInfluenciadoras digitais de moda como educadoras: reflexões a partir do pensamento freirianoFashion consumptionDigital influencersPaulo FreireEducationConsumo de modaInfluenciadoras digitaisPaulo FreireEducaçãoOne of the functions of fashion is communication. This involves the proper interpretation of symbols and meanings that are learned and shared socially. In this research, we seek to identify whether digital influencers really teach their followers the language of fashion to achieve the desired communication. For this, we carried out a Netnography with digital fashion influencers and semi-structured interviews with influencer marketing professionals, with pedagogues, with digital influencers, and with the followers of these influencers. We analyzed the educational character of the influencers’ speeches based on four categories proposed in the works of the Brazilian educator and philosopher Paulo Freire: formation and legitimacy, centrality of the message, dialogue, and connection with reality. With that, whe shed light to the necessary elements to consider a digital influencer as an educator, incorporating the theme to the field of consumption, fashion and social networks.Uma das funções da moda é a da comunicação. Ela envolve a interpretação adequada de símbolos e significados que são aprendidos e compartilhados socialmente, de modo que consumir moda como comunicação requer um aprendizado sobre o sistema da moda. Nos últimos anos, surgiu um novo intermediário que atua informando sobre os códigos que compõem a linguagem da moda: os influenciadores digitais. Na presente pesquisa, buscamos identificar se influenciadoras digitais realmente ensinam às suas seguidoras a linguagem da moda para que a comunicação almejada seja alcançada. Para isso, realizamos uma netnografia com influenciadoras digitais de moda, além de entrevistas semiestruturadas com profissionais de marketing de influência, pedagogas, influenciadoras digitais e suas seguidoras. Estudamos o caráter educacional dos discursos das influenciadoras baseados em quatro categorias propostas nas obras do educador e filósofo brasileiro Paulo Freire: formação e legitimidade, centralidade da mensagem, diálogo e conexão com a realidade. Com isso, nós chamamos atenção para quais os elementos necessários para considerar um influenciador digital como educador, incorporando a temática ao campo do consumo, da moda e das redes sociais.Associação Brasileira de Estudos e Pesquisas em Moda - Abepem2023-03-24info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://dobras.emnuvens.com.br/dobras/article/view/162010.26563/dobras.i37.1620dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda; n. 37 (2023); 93-1182358-00031982-0313reponame:Revista dObra[s]instname:Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)instacron:ABEPEMporhttps://dobras.emnuvens.com.br/dobras/article/view/1620/790Copyright (c) 2023 Lair Barroso Arraes Rocha Silva, Andressa Carla Palavecini, Olga Maria Coutinho Pépecehttps://creativecommons.org/licenses/by-nc-sa/4.0/info:eu-repo/semantics/openAccessBarroso Arraes Rocha Silva, LairPalavecini, Andressa CarlaCoutinho Pépece, Olga Maria2023-03-24T19:47:54Zoai:ojs.dobras.emnuvens.com.br:article/1620Revistahttps://dobras.emnuvens.com.br/dobras/indexONGhttps://dobras.emnuvens.com.br/dobras/oaidobras.abepem@gmail.com2358-00031982-0313opendoar:2023-03-24T19:47:54Revista dObra[s] - Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)false
dc.title.none.fl_str_mv Digital fashion influencers as educators: reflections through Freirean thought
Influenciadoras digitais de moda como educadoras: reflexões a partir do pensamento freiriano
title Digital fashion influencers as educators: reflections through Freirean thought
spellingShingle Digital fashion influencers as educators: reflections through Freirean thought
Barroso Arraes Rocha Silva, Lair
Fashion consumption
Digital influencers
Paulo Freire
Education
Consumo de moda
Influenciadoras digitais
Paulo Freire
Educação
title_short Digital fashion influencers as educators: reflections through Freirean thought
title_full Digital fashion influencers as educators: reflections through Freirean thought
title_fullStr Digital fashion influencers as educators: reflections through Freirean thought
title_full_unstemmed Digital fashion influencers as educators: reflections through Freirean thought
title_sort Digital fashion influencers as educators: reflections through Freirean thought
author Barroso Arraes Rocha Silva, Lair
author_facet Barroso Arraes Rocha Silva, Lair
Palavecini, Andressa Carla
Coutinho Pépece, Olga Maria
author_role author
author2 Palavecini, Andressa Carla
Coutinho Pépece, Olga Maria
author2_role author
author
dc.contributor.author.fl_str_mv Barroso Arraes Rocha Silva, Lair
Palavecini, Andressa Carla
Coutinho Pépece, Olga Maria
dc.subject.por.fl_str_mv Fashion consumption
Digital influencers
Paulo Freire
Education
Consumo de moda
Influenciadoras digitais
Paulo Freire
Educação
topic Fashion consumption
Digital influencers
Paulo Freire
Education
Consumo de moda
Influenciadoras digitais
Paulo Freire
Educação
description One of the functions of fashion is communication. This involves the proper interpretation of symbols and meanings that are learned and shared socially. In this research, we seek to identify whether digital influencers really teach their followers the language of fashion to achieve the desired communication. For this, we carried out a Netnography with digital fashion influencers and semi-structured interviews with influencer marketing professionals, with pedagogues, with digital influencers, and with the followers of these influencers. We analyzed the educational character of the influencers’ speeches based on four categories proposed in the works of the Brazilian educator and philosopher Paulo Freire: formation and legitimacy, centrality of the message, dialogue, and connection with reality. With that, whe shed light to the necessary elements to consider a digital influencer as an educator, incorporating the theme to the field of consumption, fashion and social networks.
publishDate 2023
dc.date.none.fl_str_mv 2023-03-24
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://dobras.emnuvens.com.br/dobras/article/view/1620
10.26563/dobras.i37.1620
url https://dobras.emnuvens.com.br/dobras/article/view/1620
identifier_str_mv 10.26563/dobras.i37.1620
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://dobras.emnuvens.com.br/dobras/article/view/1620/790
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by-nc-sa/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by-nc-sa/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Associação Brasileira de Estudos e Pesquisas em Moda - Abepem
publisher.none.fl_str_mv Associação Brasileira de Estudos e Pesquisas em Moda - Abepem
dc.source.none.fl_str_mv dObra[s] – revista da Associação Brasileira de Estudos de Pesquisas em Moda; n. 37 (2023); 93-118
2358-0003
1982-0313
reponame:Revista dObra[s]
instname:Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)
instacron:ABEPEM
instname_str Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)
instacron_str ABEPEM
institution ABEPEM
reponame_str Revista dObra[s]
collection Revista dObra[s]
repository.name.fl_str_mv Revista dObra[s] - Associação Brasileira de Estudos e Pesquisas em Moda (Abepem)
repository.mail.fl_str_mv dobras.abepem@gmail.com
_version_ 1797054038983835648

Registros relacionados