Horror, halloween and MOSCHINO's spring/summer collection + 2020 resort fashion monstruous narrative

Detalhes bibliográficos
Autor(a) principal: Caetano, Stella Mendonça
Data de Publicação: 2022
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista de Ensino em Artes, Moda e Design
Texto Completo: https://www.revistas.udesc.br/index.php/ensinarmode/article/view/22254
Resumo: The present research seeks to understand the fashion narrative created by Jeremy Scott for the spring/summer + resort 2020 collection of the irreverent and fun brand MOSCHINO, and the implications and messages present in it through the ideology of horror, proposed by Barry Grant (2010), that permeates it. Furthermore, horror films and the celebration of halloween are brought to the discussion, along with their dynamics and pop culture status which involve the viewer in an immersive experience. These elements support the analysis of the show, from its setting to the pieces presented by designer Jeremy Scott. At the end, a reading of the analyzed fashion narrative is presented, which comprises MOSCHINO in the fashion world as a creative, playful brand, endowed with subversive potential that beckons to both sociocultural realities and pop culture.
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spelling Horror, halloween and MOSCHINO's spring/summer collection + 2020 resort fashion monstruous narrativeHorror, halloween y la monstruosa narrativa de moda de la colección primavera/veran + resort 2020 de MOSCHINOHorreur, halloween et collection printemps/été de MOSCHINO + récit de monstre de la mode resort 2020Horror, Halloween e la collezione primavera/estate di MOSCHINO + la narrativa del mostro della moda resort 2020Horror, halloween e a narrativa monstruosa de moda da coleção primavera/verão + resort 2020 da MOSCHINOHorrorFashionFashion NarrativeHorrorTerrorModaNarrativa de ModaHorrorModaNarrativa de ModaThe present research seeks to understand the fashion narrative created by Jeremy Scott for the spring/summer + resort 2020 collection of the irreverent and fun brand MOSCHINO, and the implications and messages present in it through the ideology of horror, proposed by Barry Grant (2010), that permeates it. Furthermore, horror films and the celebration of halloween are brought to the discussion, along with their dynamics and pop culture status which involve the viewer in an immersive experience. These elements support the analysis of the show, from its setting to the pieces presented by designer Jeremy Scott. At the end, a reading of the analyzed fashion narrative is presented, which comprises MOSCHINO in the fashion world as a creative, playful brand, endowed with subversive potential that beckons to both sociocultural realities and pop culture.La presente investigación busca comprender la narrativa de moda creada por Jeremy Scott para la colección primavera/verano + resort 2020 de la irreverente y divertida marca MOSCHINO, y las implicaciones y mensajes presentes en ella a través de la activación de la ideología del horror, propuesta por Barry Grant (2010), que lo impregna. Además, se activan las películas de terror y la celebración de Halloween, junto con su dinámica y estatus de cultura pop, que involucran al espectador en una experiencia inmersiva. Estos elementos sustentan el análisis de la muestra, desde su ambientación hasta las piezas presentadas por el diseñador Jeremy Scott. Al final, se presenta una lectura de la narrativa de la moda analizada, que comprende a MOSCHINO en el mundo de la moda como una marca creativa, lúdica, dotada de un potencial subversivo que asiente tanto las realidades socioculturales como la cultura pop.A presente pesquisa busca compreender a narrativa de moda criada por Jeremy Scott para a coleção de primavera/verão + resort da irreverente e divertida grife MOSCHINO, e as implicações e mensagens nela presentes através do acionamento da ideologia do horror, proposta por Barry Grant (2010), que a permeia. Ainda, são acionados os filmes de terror e a celebração do halloween, juntamente com suas dinâmicas e status de cultura pop, que envolvem o espectador em uma experiência imersiva. Esses elementos dão suporte à análise do desfile, desde sua ambientação às peças apresentadas pelo designer Jeremy Scott. Ao final, é apresentada uma leitura da narrativa de moda analisada que compreende da MOSCHINO no mundo da moda enquanto uma grife criativa, lúdica, dotada de potencial subversivo que acena tanto à realidades socioculturais quanto à cultura pop.Universidade do Estado de Santa Catarina2022-09-09info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArtigo de convidadoapplication/pdfhttps://www.revistas.udesc.br/index.php/ensinarmode/article/view/2225410.5965/25944630632022e2254Revista de Ensino em Artes, Moda e Design; v. 6 n. 3 (2022): Dossiê Especial 16o Colóquio de Moda; 1 -142594-463010.5965/25944630632022e0001reponame:Revista de Ensino em Artes, Moda e Designinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/ensinarmode/article/view/22254/14723Copyright (c) 2022 Stella Mendonça Caetanohttps://creativecommons.org/licenses/by/4.0/deed.ptinfo:eu-repo/semantics/openAccessCaetano, Stella Mendonça2022-10-01T21:51:34Zoai:ojs.revistas.udesc.br:article/22254Revistahttps://www.revistas.udesc.br/index.php/ensinarmode/indexPUBhttps://www.revistas.udesc.br/index.php/Ensinarmode/oaireamd.ceart@udesc.br || portal.periodicos@udesc.br2594-46302594-4630opendoar:2022-10-01T21:51:34Revista de Ensino em Artes, Moda e Design - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv Horror, halloween and MOSCHINO's spring/summer collection + 2020 resort fashion monstruous narrative
Horror, halloween y la monstruosa narrativa de moda de la colección primavera/veran + resort 2020 de MOSCHINO
Horreur, halloween et collection printemps/été de MOSCHINO + récit de monstre de la mode resort 2020
Horror, Halloween e la collezione primavera/estate di MOSCHINO + la narrativa del mostro della moda resort 2020
Horror, halloween e a narrativa monstruosa de moda da coleção primavera/verão + resort 2020 da MOSCHINO
title Horror, halloween and MOSCHINO's spring/summer collection + 2020 resort fashion monstruous narrative
spellingShingle Horror, halloween and MOSCHINO's spring/summer collection + 2020 resort fashion monstruous narrative
Caetano, Stella Mendonça
Horror
Fashion
Fashion Narrative
Horror
Terror
Moda
Narrativa de Moda
Horror
Moda
Narrativa de Moda
title_short Horror, halloween and MOSCHINO's spring/summer collection + 2020 resort fashion monstruous narrative
title_full Horror, halloween and MOSCHINO's spring/summer collection + 2020 resort fashion monstruous narrative
title_fullStr Horror, halloween and MOSCHINO's spring/summer collection + 2020 resort fashion monstruous narrative
title_full_unstemmed Horror, halloween and MOSCHINO's spring/summer collection + 2020 resort fashion monstruous narrative
title_sort Horror, halloween and MOSCHINO's spring/summer collection + 2020 resort fashion monstruous narrative
author Caetano, Stella Mendonça
author_facet Caetano, Stella Mendonça
author_role author
dc.contributor.author.fl_str_mv Caetano, Stella Mendonça
dc.subject.por.fl_str_mv Horror
Fashion
Fashion Narrative
Horror
Terror
Moda
Narrativa de Moda
Horror
Moda
Narrativa de Moda
topic Horror
Fashion
Fashion Narrative
Horror
Terror
Moda
Narrativa de Moda
Horror
Moda
Narrativa de Moda
description The present research seeks to understand the fashion narrative created by Jeremy Scott for the spring/summer + resort 2020 collection of the irreverent and fun brand MOSCHINO, and the implications and messages present in it through the ideology of horror, proposed by Barry Grant (2010), that permeates it. Furthermore, horror films and the celebration of halloween are brought to the discussion, along with their dynamics and pop culture status which involve the viewer in an immersive experience. These elements support the analysis of the show, from its setting to the pieces presented by designer Jeremy Scott. At the end, a reading of the analyzed fashion narrative is presented, which comprises MOSCHINO in the fashion world as a creative, playful brand, endowed with subversive potential that beckons to both sociocultural realities and pop culture.
publishDate 2022
dc.date.none.fl_str_mv 2022-09-09
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artigo de convidado
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/ensinarmode/article/view/22254
10.5965/25944630632022e2254
url https://www.revistas.udesc.br/index.php/ensinarmode/article/view/22254
identifier_str_mv 10.5965/25944630632022e2254
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/ensinarmode/article/view/22254/14723
dc.rights.driver.fl_str_mv Copyright (c) 2022 Stella Mendonça Caetano
https://creativecommons.org/licenses/by/4.0/deed.pt
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Stella Mendonça Caetano
https://creativecommons.org/licenses/by/4.0/deed.pt
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
dc.source.none.fl_str_mv Revista de Ensino em Artes, Moda e Design; v. 6 n. 3 (2022): Dossiê Especial 16o Colóquio de Moda; 1 -14
2594-4630
10.5965/25944630632022e0001
reponame:Revista de Ensino em Artes, Moda e Design
instname:Universidade do Estado de Santa Catarina (UDESC)
instacron:UDESC
instname_str Universidade do Estado de Santa Catarina (UDESC)
instacron_str UDESC
institution UDESC
reponame_str Revista de Ensino em Artes, Moda e Design
collection Revista de Ensino em Artes, Moda e Design
repository.name.fl_str_mv Revista de Ensino em Artes, Moda e Design - Universidade do Estado de Santa Catarina (UDESC)
repository.mail.fl_str_mv reamd.ceart@udesc.br || portal.periodicos@udesc.br
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