Critical illustration and subversive narratives in social graphic design

Detalhes bibliográficos
Autor(a) principal: Aleixo Rocha, Cláudio
Data de Publicação: 2020
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista de Ensino em Artes, Moda e Design
Texto Completo: https://www.revistas.udesc.br/index.php/ensinarmode/article/view/18150
Resumo: The research objective of this article is in the theoretical articulation on how the graphicdesigner can use his technical and artistic skills in favor of social causes and reflections. Forthis, critical illustration was adopted as an object of study. Initially the theoretical discussionswere oriented to the concepts that contribute, exemplify and justify how the criticism can bemade and directed to the current contemporary society. Subsequently, four illustrators fromdifferent countries were chosen so that it was possible to demonstrate how their work corroboratesthe understanding of how graphic design can not only be a professional activity thatcontributes to a company’s marketing objectives, but can also be an instrument that instigatesthe questioning and social change through the construction of a critical look.
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spelling Critical illustration and subversive narratives in social graphic designIlustración crítica y narrativas subversivas en diseño gráfico socialIlustração crítica e narrativas subversivas no design gráfico socialcritical ilustration social graphic desing critical look ilustración crítica diseño gráfico social mirada crítica ilustração crítica desing grafico social olhar critico The research objective of this article is in the theoretical articulation on how the graphicdesigner can use his technical and artistic skills in favor of social causes and reflections. Forthis, critical illustration was adopted as an object of study. Initially the theoretical discussionswere oriented to the concepts that contribute, exemplify and justify how the criticism can bemade and directed to the current contemporary society. Subsequently, four illustrators fromdifferent countries were chosen so that it was possible to demonstrate how their work corroboratesthe understanding of how graphic design can not only be a professional activity thatcontributes to a company’s marketing objectives, but can also be an instrument that instigatesthe questioning and social change through the construction of a critical look.El objetivo de la investigación de este artículo es la articulación teórica sobre cómo eldiseñador gráfico puede usar sus habilidades técnicas y artísticas en favor de causas socialesy reflexiones. Para esto, se adoptó la ilustración crítica como objeto de estudio. Inicialmente,las discusiones teóricas se orientaron a los conceptos que contribuyen, ejemplifican y justificancómo la crítica puede hacerse y dirigirse a la sociedad contemporánea actual. Posteriormente,se eligieron cuatro ilustradores de diferentes países para que fuera posible demostrarcómo su trabajo corrobora la comprensión de cómo el diseño gráfico no solo puede ser unaactividad profesional que contribuye a los objetivos de marketing de una empresa, sino quetambién puede ser un instrumento que instigue cuestionamiento y cambio social a través dela construcción de una mirada crítica.O objetivo de pesquisa do presente artigo está na articulação teórica sobre como o designer gráfico pode utilizar suas habilidades técnicas e artísticas a favor de causas e reflexões sociais. Para isso, foi adotada a ilustração crítica como objeto de estudo. Inicialmente as discussões teóricas foram orientadas aos conceitos que contribuem, exemplificam e fundamentam como a crítica pode ser feita e direcionada a atual sociedade contemporânea. Posteriormente foram escolhidos quatro ilustradores de diferentes países para que fosse possível demonstrar como seus trabalhos corroboram para a compreensão de como design gráfico pode não apenas ser uma atividade profissional que contribui com os objetivos mercadológicos de uma empresa, mas também pode ser um instrumento que instiga o questionamento e a mudança social por meio da construção de um olhar crítico.Universidade do Estado de Santa Catarina2020-10-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.udesc.br/index.php/ensinarmode/article/view/1815010.5965/25944630432020175Revista de Ensino em Artes, Moda e Design; v. 4 n. 3 (2020): Dossiê 7 Educação e design participativo; 154 - 1712594-463010.5965/25944630432020001reponame:Revista de Ensino em Artes, Moda e Designinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/ensinarmode/article/view/18150/12239Copyright (c) 2020 Cláudio Aleixo Rochahttps://creativecommons.org/licenses/by/4.0/deed.ptinfo:eu-repo/semantics/openAccessAleixo Rocha, Cláudio2023-06-06T13:00:07Zoai::article/18150Revistahttps://www.revistas.udesc.br/index.php/ensinarmode/indexPUBhttps://www.revistas.udesc.br/index.php/Ensinarmode/oaireamd.ceart@udesc.br || portal.periodicos@udesc.br2594-46302594-4630opendoar:2023-06-06T13:00:07Revista de Ensino em Artes, Moda e Design - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv Critical illustration and subversive narratives in social graphic design
Ilustración crítica y narrativas subversivas en diseño gráfico social
Ilustração crítica e narrativas subversivas no design gráfico social
title Critical illustration and subversive narratives in social graphic design
spellingShingle Critical illustration and subversive narratives in social graphic design
Aleixo Rocha, Cláudio
critical ilustration
social graphic desing
critical look
ilustración crítica
diseño gráfico social
mirada crítica
ilustração crítica
desing grafico social
olhar critico
title_short Critical illustration and subversive narratives in social graphic design
title_full Critical illustration and subversive narratives in social graphic design
title_fullStr Critical illustration and subversive narratives in social graphic design
title_full_unstemmed Critical illustration and subversive narratives in social graphic design
title_sort Critical illustration and subversive narratives in social graphic design
author Aleixo Rocha, Cláudio
author_facet Aleixo Rocha, Cláudio
author_role author
dc.contributor.author.fl_str_mv Aleixo Rocha, Cláudio
dc.subject.por.fl_str_mv critical ilustration
social graphic desing
critical look
ilustración crítica
diseño gráfico social
mirada crítica
ilustração crítica
desing grafico social
olhar critico
topic critical ilustration
social graphic desing
critical look
ilustración crítica
diseño gráfico social
mirada crítica
ilustração crítica
desing grafico social
olhar critico
description The research objective of this article is in the theoretical articulation on how the graphicdesigner can use his technical and artistic skills in favor of social causes and reflections. Forthis, critical illustration was adopted as an object of study. Initially the theoretical discussionswere oriented to the concepts that contribute, exemplify and justify how the criticism can bemade and directed to the current contemporary society. Subsequently, four illustrators fromdifferent countries were chosen so that it was possible to demonstrate how their work corroboratesthe understanding of how graphic design can not only be a professional activity thatcontributes to a company’s marketing objectives, but can also be an instrument that instigatesthe questioning and social change through the construction of a critical look.
publishDate 2020
dc.date.none.fl_str_mv 2020-10-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/ensinarmode/article/view/18150
10.5965/25944630432020175
url https://www.revistas.udesc.br/index.php/ensinarmode/article/view/18150
identifier_str_mv 10.5965/25944630432020175
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/ensinarmode/article/view/18150/12239
dc.rights.driver.fl_str_mv Copyright (c) 2020 Cláudio Aleixo Rocha
https://creativecommons.org/licenses/by/4.0/deed.pt
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Cláudio Aleixo Rocha
https://creativecommons.org/licenses/by/4.0/deed.pt
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
dc.source.none.fl_str_mv Revista de Ensino em Artes, Moda e Design; v. 4 n. 3 (2020): Dossiê 7 Educação e design participativo; 154 - 171
2594-4630
10.5965/25944630432020001
reponame:Revista de Ensino em Artes, Moda e Design
instname:Universidade do Estado de Santa Catarina (UDESC)
instacron:UDESC
instname_str Universidade do Estado de Santa Catarina (UDESC)
instacron_str UDESC
institution UDESC
reponame_str Revista de Ensino em Artes, Moda e Design
collection Revista de Ensino em Artes, Moda e Design
repository.name.fl_str_mv Revista de Ensino em Artes, Moda e Design - Universidade do Estado de Santa Catarina (UDESC)
repository.mail.fl_str_mv reamd.ceart@udesc.br || portal.periodicos@udesc.br
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