Communication strategies for the spring/summer 2021 collections

Detalhes bibliográficos
Autor(a) principal: Chen, Luciana
Data de Publicação: 2022
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista de Ensino em Artes, Moda e Design
Texto Completo: https://www.revistas.udesc.br/index.php/ensinarmode/article/view/22291
Resumo: The study focuses on the communication strategies of Dior, Jacquemus, Miu-Miu and Moschino for the spring/summer 2021 collections, specifically, on the audience's modes of presence in each fashion show in the pandemic. Based on audiovisuals related to the exhibitions of each brand on the virtual platform YouTube and based on discursive semiotics, it is expected that the research contribute to reflections about the body in the ways of communicating fashion.
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spelling Communication strategies for the spring/summer 2021 collectionsStratégies de communication pour les collections printemps/été 2021Strategie di comunicazione per le collezioni primavera/estate 2021Estratégias comunicacionais para as coleções primavera/verão 2021FashionCommunicationSemioticsModa; comunicación; semióticaModeCommunicationSémiotiqueModaComunicaçãoSemióticamoda; comunicazione; semioticaThe study focuses on the communication strategies of Dior, Jacquemus, Miu-Miu and Moschino for the spring/summer 2021 collections, specifically, on the audience's modes of presence in each fashion show in the pandemic. Based on audiovisuals related to the exhibitions of each brand on the virtual platform YouTube and based on discursive semiotics, it is expected that the research contribute to reflections about the body in the ways of communicating fashion.L'étude porte sur les stratégies de communication de Dior, Jacquemus, Miu-Miu et Moschino pour les collections printemps/été 2021, plus précisément sur les modes de présence du public à chaque défilé de mode dans la pandémie. S'appuyant sur des audiovisuels liés aux expositions de chaque marque sur la plateforme virtuelle YouTube et s'appuyant sur une sémiotique discursive, il est attendu que la recherche contribue à des réflexions sur le corps dans les modes de communication de la mode.O estudo volta-se para as estratégias comunicacionais da Dior, Jacquemus, Miu Miu e Moschino para as coleções primavera/verão 2021, especificamente, para os modos de presença da audiência em cada desfile na pandemia. Com base nos audiovisuais relativos às exibições de cada marca na plataforma virtual YouTube e fundamentada na semiótica discursiva, espera-se que a pesquisa possa contribuir para as reflexões acerca do corpo nos modos de comunicar a moda.Universidade do Estado de Santa Catarina2022-10-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionArtigo de convidadoapplication/pdfhttps://www.revistas.udesc.br/index.php/ensinarmode/article/view/2229110.5965/25944630632022e2291Revista de Ensino em Artes, Moda e Design; v. 6 n. 3 (2022): Dossiê Especial 16o Colóquio de Moda; 1-142594-463010.5965/25944630632022e0001reponame:Revista de Ensino em Artes, Moda e Designinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/ensinarmode/article/view/22291/14821Copyright (c) 2022 Luciana Chenhttps://creativecommons.org/licenses/by/4.0/deed.ptinfo:eu-repo/semantics/openAccessChen, Luciana2022-10-01T21:51:34Zoai:ojs.revistas.udesc.br:article/22291Revistahttps://www.revistas.udesc.br/index.php/ensinarmode/indexPUBhttps://www.revistas.udesc.br/index.php/Ensinarmode/oaireamd.ceart@udesc.br || portal.periodicos@udesc.br2594-46302594-4630opendoar:2022-10-01T21:51:34Revista de Ensino em Artes, Moda e Design - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv Communication strategies for the spring/summer 2021 collections
Stratégies de communication pour les collections printemps/été 2021
Strategie di comunicazione per le collezioni primavera/estate 2021
Estratégias comunicacionais para as coleções primavera/verão 2021
title Communication strategies for the spring/summer 2021 collections
spellingShingle Communication strategies for the spring/summer 2021 collections
Chen, Luciana
Fashion
Communication
Semiotics
Moda; comunicación; semiótica
Mode
Communication
Sémiotique
Moda
Comunicação
Semiótica
moda; comunicazione; semiotica
title_short Communication strategies for the spring/summer 2021 collections
title_full Communication strategies for the spring/summer 2021 collections
title_fullStr Communication strategies for the spring/summer 2021 collections
title_full_unstemmed Communication strategies for the spring/summer 2021 collections
title_sort Communication strategies for the spring/summer 2021 collections
author Chen, Luciana
author_facet Chen, Luciana
author_role author
dc.contributor.author.fl_str_mv Chen, Luciana
dc.subject.por.fl_str_mv Fashion
Communication
Semiotics
Moda; comunicación; semiótica
Mode
Communication
Sémiotique
Moda
Comunicação
Semiótica
moda; comunicazione; semiotica
topic Fashion
Communication
Semiotics
Moda; comunicación; semiótica
Mode
Communication
Sémiotique
Moda
Comunicação
Semiótica
moda; comunicazione; semiotica
description The study focuses on the communication strategies of Dior, Jacquemus, Miu-Miu and Moschino for the spring/summer 2021 collections, specifically, on the audience's modes of presence in each fashion show in the pandemic. Based on audiovisuals related to the exhibitions of each brand on the virtual platform YouTube and based on discursive semiotics, it is expected that the research contribute to reflections about the body in the ways of communicating fashion.
publishDate 2022
dc.date.none.fl_str_mv 2022-10-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Artigo de convidado
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/ensinarmode/article/view/22291
10.5965/25944630632022e2291
url https://www.revistas.udesc.br/index.php/ensinarmode/article/view/22291
identifier_str_mv 10.5965/25944630632022e2291
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/ensinarmode/article/view/22291/14821
dc.rights.driver.fl_str_mv Copyright (c) 2022 Luciana Chen
https://creativecommons.org/licenses/by/4.0/deed.pt
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2022 Luciana Chen
https://creativecommons.org/licenses/by/4.0/deed.pt
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
dc.source.none.fl_str_mv Revista de Ensino em Artes, Moda e Design; v. 6 n. 3 (2022): Dossiê Especial 16o Colóquio de Moda; 1-14
2594-4630
10.5965/25944630632022e0001
reponame:Revista de Ensino em Artes, Moda e Design
instname:Universidade do Estado de Santa Catarina (UDESC)
instacron:UDESC
instname_str Universidade do Estado de Santa Catarina (UDESC)
instacron_str UDESC
institution UDESC
reponame_str Revista de Ensino em Artes, Moda e Design
collection Revista de Ensino em Artes, Moda e Design
repository.name.fl_str_mv Revista de Ensino em Artes, Moda e Design - Universidade do Estado de Santa Catarina (UDESC)
repository.mail.fl_str_mv reamd.ceart@udesc.br || portal.periodicos@udesc.br
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