What o say and to see in front of a shop window?

Detalhes bibliográficos
Autor(a) principal: Rosa Junior, João Dalla
Data de Publicação: 2020
Tipo de documento: Artigo
Idioma: por
Título da fonte: Palíndromo (Online)
Texto Completo: https://www.revistas.udesc.br/index.php/palindromo/article/view/15158
Resumo: The text presents a visual analysis of a shop window of United Colors of Benetton store to investigate its communicational role in view of the aesthetic dimension of fashion. From the material constitution of the shop window, words and images are analyzed as elements that are related to the object of clothing and that allude to the metaphor of language. The text approach discusses the understanding of visual representations in the field of fashion and moves to the debate of ideology through semiotic studies.
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spelling What o say and to see in front of a shop window?Que parler et voir devant une vitrine?O que falar e ver frente a uma vitrine?vitrinelinguagemimagemmodashop windowlanguageimagefashionvitrinelangageimagemodeThe text presents a visual analysis of a shop window of United Colors of Benetton store to investigate its communicational role in view of the aesthetic dimension of fashion. From the material constitution of the shop window, words and images are analyzed as elements that are related to the object of clothing and that allude to the metaphor of language. The text approach discusses the understanding of visual representations in the field of fashion and moves to the debate of ideology through semiotic studies.Le texte présente une analyse visuelle d’une vitrine de la marque United Colors of Benetton afin d’étudier son rôle communicationnel au regard de la dimension esthétique de la mode. De la constitution matérielle de la vitrine, les mots et les images sont analysés comme des éléments qui se rapportent à l’objet du vêtement et qui font allusion à la métaphore du langage. L’approche cherche à discuter de la compréhension des représentations visuelles dans le champ de la mode et comprend le débat sur l’idéologie à travers des études sémiotiques.O texto apresenta uma análise visual de uma vitrine de uma loja da marca United Colors of Benetton com o objetivo de investigar seu papel comunicacional tendo em vista a dimensão estética da moda. A partir da constituição material da vitrine, palavras e imagens são analisadas como elementos que se relacionam ao objeto do vestuário e que aludem à metáfora da linguagem. A abordagem busca discutir a compreensão das representações visuais no campo da moda e se direciona ao debate da ideologia por meio dos estudos semióticos.Universidade do Estado de Santa Catarina2020-05-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://www.revistas.udesc.br/index.php/palindromo/article/view/1515810.5965/2175234612272020233Palíndromo; Vol. 12 No. 27 (2020): Linha Teoria e História da Arte; 233-247Palíndromo; v. 12 n. 27 (2020): Linha Teoria e História da Arte; 233-2472175-23461984-9532reponame:Palíndromo (Online)instname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/palindromo/article/view/15158/11408Copyright (c) 2020 Palíndromohttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessRosa Junior, João Dalla2023-05-02T13:59:38Zoai::article/15158Revistahttps://www.revistas.udesc.br/index.php/palindromoPUBhttps://www.revistas.udesc.br/index.php/palindromo/oaipalindromorevista@gmail.com || revistapalindromo@udesc.br2175-23461984-9532opendoar:2023-05-02T13:59:38Palíndromo (Online) - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv What o say and to see in front of a shop window?
Que parler et voir devant une vitrine?
O que falar e ver frente a uma vitrine?
title What o say and to see in front of a shop window?
spellingShingle What o say and to see in front of a shop window?
Rosa Junior, João Dalla
vitrine
linguagem
imagem
moda
shop window
language
image
fashion
vitrine
langage
image
mode
title_short What o say and to see in front of a shop window?
title_full What o say and to see in front of a shop window?
title_fullStr What o say and to see in front of a shop window?
title_full_unstemmed What o say and to see in front of a shop window?
title_sort What o say and to see in front of a shop window?
author Rosa Junior, João Dalla
author_facet Rosa Junior, João Dalla
author_role author
dc.contributor.author.fl_str_mv Rosa Junior, João Dalla
dc.subject.por.fl_str_mv vitrine
linguagem
imagem
moda
shop window
language
image
fashion
vitrine
langage
image
mode
topic vitrine
linguagem
imagem
moda
shop window
language
image
fashion
vitrine
langage
image
mode
description The text presents a visual analysis of a shop window of United Colors of Benetton store to investigate its communicational role in view of the aesthetic dimension of fashion. From the material constitution of the shop window, words and images are analyzed as elements that are related to the object of clothing and that allude to the metaphor of language. The text approach discusses the understanding of visual representations in the field of fashion and moves to the debate of ideology through semiotic studies.
publishDate 2020
dc.date.none.fl_str_mv 2020-05-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/palindromo/article/view/15158
10.5965/2175234612272020233
url https://www.revistas.udesc.br/index.php/palindromo/article/view/15158
identifier_str_mv 10.5965/2175234612272020233
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/palindromo/article/view/15158/11408
dc.rights.driver.fl_str_mv Copyright (c) 2020 Palíndromo
http://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Palíndromo
http://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
dc.source.none.fl_str_mv Palíndromo; Vol. 12 No. 27 (2020): Linha Teoria e História da Arte; 233-247
Palíndromo; v. 12 n. 27 (2020): Linha Teoria e História da Arte; 233-247
2175-2346
1984-9532
reponame:Palíndromo (Online)
instname:Universidade do Estado de Santa Catarina (UDESC)
instacron:UDESC
instname_str Universidade do Estado de Santa Catarina (UDESC)
instacron_str UDESC
institution UDESC
reponame_str Palíndromo (Online)
collection Palíndromo (Online)
repository.name.fl_str_mv Palíndromo (Online) - Universidade do Estado de Santa Catarina (UDESC)
repository.mail.fl_str_mv palindromorevista@gmail.com || revistapalindromo@udesc.br
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