Imaginary, form and expression: fashion window display and the intertwining between consumption, style and sensitiveness

Detalhes bibliográficos
Autor(a) principal: Cruz, Etevaldo
Data de Publicação: 2024
Outros Autores: Cidreira, Renata Pitombo
Tipo de documento: Artigo
Idioma: por
Título da fonte: ModaPalavra e-periódico
Texto Completo: https://www.revistas.udesc.br/index.php/modapalavra/article/view/24169
Resumo: The study aims to understand the mechanisms through which shop windows affect us and establish dialogues with our stylizing dimension. The shop window is a poetic device present in urban life which is capable of catalyzing our emotions toward consumption and the fulfillment of our desires. Firstly the article shows the sensitive or perceptive experience of the spectator and the reconfigurations of narrativity. Then we highlight the window display as an emancipated unit with its world, capable of maintaining a dialogical relationship with the spectators and the sociabilities. Afterward, we mark the artistic dimension present in the atmosphere of consumer culture and style. On this basic, exploratory, and qualitative  research , we rely on an aesthetic and phenomenological approach  conceptually. The contributions of Paul Ricoeur (1986); Maurice Merleau-Ponty (1994); Georg Simmel (2016;2009;2013), and Walter Benjamin (2009) are the base of our methodological and conceptual guide. As a result, it highlights the way in which the dynamics that are present in the aesthetic experience are woven into the flows of sociability, whose intertwining appears to be inseparable between emotions, consumption, communicability, history and culture.
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spelling Imaginary, form and expression: fashion window display and the intertwining between consumption, style and sensitivenessImaginario, forma y expresión: las vitrinas de moda y el entrelazamiento entre consumo, estilo y sensibilidadImaginário, forma e expressão: as vitrinas de moda e os entrelaçamentos entre consumo, estilo e sensibilidadewindow displaysensitivenessconsumptionvitrinassensibilidadeconsumovitrinassensibilidadconsumoThe study aims to understand the mechanisms through which shop windows affect us and establish dialogues with our stylizing dimension. The shop window is a poetic device present in urban life which is capable of catalyzing our emotions toward consumption and the fulfillment of our desires. Firstly the article shows the sensitive or perceptive experience of the spectator and the reconfigurations of narrativity. Then we highlight the window display as an emancipated unit with its world, capable of maintaining a dialogical relationship with the spectators and the sociabilities. Afterward, we mark the artistic dimension present in the atmosphere of consumer culture and style. On this basic, exploratory, and qualitative  research , we rely on an aesthetic and phenomenological approach  conceptually. The contributions of Paul Ricoeur (1986); Maurice Merleau-Ponty (1994); Georg Simmel (2016;2009;2013), and Walter Benjamin (2009) are the base of our methodological and conceptual guide. As a result, it highlights the way in which the dynamics that are present in the aesthetic experience are woven into the flows of sociability, whose intertwining appears to be inseparable between emotions, consumption, communicability, history and culture.El estudio tiene por objetivo comprender los mecanismos a través de los cuales las vitrinas nos afectan y establecen diálogos con nuestra dimensión estilística. La vitrina es un dispositivo poético presente en la vida urbana capaz de catalizar nuestras emociones hacia el consumo y la realización de nuestros deseos. En el primer movimiento, el artículo indica la experiencia sensible/perceptiva del espectador y las reconfiguraciones de la narratividad. El segundo movimiento destaca la vitrina como unidad emancipada con un mundo propio, capaz de mantener una relación dialógica con los espectadores y las sociabilidades. El tercer movimiento destaca la dimensión de artisticidad presente en la atmósfera de la cultura del consumo y del estilo. La investigación básica, de carácter exploratorio y cualitativo, se sustenta conceptualmente en un enfoque estético y fenomenológico, basado en las teorías de Paul Ricoeur (1986); Maurice Merleau-Ponty (1994); Georg Simmel (2016; 2009; 2013) y Walter Benjamin (2009). Como resultado, se resalta el modo como las dinámicas que se presentifican en la experiencia estética son tejidas en los flujos de las sociabilidades, cuyo entrelazamiento se muestra indisociable entre las emociones, el consumo, la comunicabilidad, la historia y la cultura.O estudo tem por objetivo compreender os mecanismos por meio dos quais as vitrinas afetam e estabelecem diálogos com a dimensão estilizante dos sujeitos. A vitrina é um dispositivo poético presente na vida urbana, capaz de catalisar as emoções em direção ao consumo e à realização de desejos. O artigo aponta a experiência sensível/perceptiva do espectador e as reconfigurações da narratividade, destaca a vitrina como unidade emancipada portadora de um mundo próprio, apta a manter uma relação dialógica com os espectadores e as sociabilidades e assinala a dimensão de artisticidade que se presentifica na atmosfera da cultura do consumo e do estilo. A pesquisa básica, exploratória e qualitativa apoia-se conceitualmente em uma abordagem estética e fenomenológica, fundamentada em Paul Ricoeur (1986); Maurice Merleau-Ponty (1994); Georg Simmel (2016;2009;2013) e Walter Benjamin (2009). Como resultado, destaca-se o modo como as dinâmicas que se presentificam na experiência estética são tecidas nos fluxos das sociabilidades, cujo entrelaçamento mostra-se indissociável entre as emoções, o consumo, a comunicabilidade, a história e a cultura.Universidade do Estado de Santa Catarina2024-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/epub+ziptext/htmlhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/2416910.5965/1982615x17412024170ModaPalavra e-periódico; Vol. 17 No. 41 (2024): Moda e Emoções na Cultura do Consumo; 170-230ModaPalavra e-periódico; Vol. 17 Núm. 41 (2024): Moda e Emoções na Cultura do Consumo; 170-230 Modapalavra e-periódico; v. 17 n. 41 (2024): Moda e Emoções na Cultura do Consumo; 170-2301982-615X10.5965/1982615x17412024000reponame:ModaPalavra e-periódicoinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/24169/16425https://www.revistas.udesc.br/index.php/modapalavra/article/view/24169/16426https://www.revistas.udesc.br/index.php/modapalavra/article/view/24169/16435Copyright (c) 2023 Etevaldo Cruz, Renata Pitombo Cidreira http://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessCruz, EtevaldoCidreira, Renata Pitombo2024-02-29T11:43:36Zoai::article/24169Revistahttps://www.revistas.udesc.br/index.php/modapalavraPUBhttps://www.revistas.udesc.br/index.php/modapalavra/oai||modapalavra@gmail.com1982-615X1982-615Xopendoar:2024-02-29T11:43:36ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv Imaginary, form and expression: fashion window display and the intertwining between consumption, style and sensitiveness
Imaginario, forma y expresión: las vitrinas de moda y el entrelazamiento entre consumo, estilo y sensibilidad
Imaginário, forma e expressão: as vitrinas de moda e os entrelaçamentos entre consumo, estilo e sensibilidade
title Imaginary, form and expression: fashion window display and the intertwining between consumption, style and sensitiveness
spellingShingle Imaginary, form and expression: fashion window display and the intertwining between consumption, style and sensitiveness
Cruz, Etevaldo
window display
sensitiveness
consumption
vitrinas
sensibilidade
consumo
vitrinas
sensibilidad
consumo
title_short Imaginary, form and expression: fashion window display and the intertwining between consumption, style and sensitiveness
title_full Imaginary, form and expression: fashion window display and the intertwining between consumption, style and sensitiveness
title_fullStr Imaginary, form and expression: fashion window display and the intertwining between consumption, style and sensitiveness
title_full_unstemmed Imaginary, form and expression: fashion window display and the intertwining between consumption, style and sensitiveness
title_sort Imaginary, form and expression: fashion window display and the intertwining between consumption, style and sensitiveness
author Cruz, Etevaldo
author_facet Cruz, Etevaldo
Cidreira, Renata Pitombo
author_role author
author2 Cidreira, Renata Pitombo
author2_role author
dc.contributor.author.fl_str_mv Cruz, Etevaldo
Cidreira, Renata Pitombo
dc.subject.por.fl_str_mv window display
sensitiveness
consumption
vitrinas
sensibilidade
consumo
vitrinas
sensibilidad
consumo
topic window display
sensitiveness
consumption
vitrinas
sensibilidade
consumo
vitrinas
sensibilidad
consumo
description The study aims to understand the mechanisms through which shop windows affect us and establish dialogues with our stylizing dimension. The shop window is a poetic device present in urban life which is capable of catalyzing our emotions toward consumption and the fulfillment of our desires. Firstly the article shows the sensitive or perceptive experience of the spectator and the reconfigurations of narrativity. Then we highlight the window display as an emancipated unit with its world, capable of maintaining a dialogical relationship with the spectators and the sociabilities. Afterward, we mark the artistic dimension present in the atmosphere of consumer culture and style. On this basic, exploratory, and qualitative  research , we rely on an aesthetic and phenomenological approach  conceptually. The contributions of Paul Ricoeur (1986); Maurice Merleau-Ponty (1994); Georg Simmel (2016;2009;2013), and Walter Benjamin (2009) are the base of our methodological and conceptual guide. As a result, it highlights the way in which the dynamics that are present in the aesthetic experience are woven into the flows of sociability, whose intertwining appears to be inseparable between emotions, consumption, communicability, history and culture.
publishDate 2024
dc.date.none.fl_str_mv 2024-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/24169
10.5965/1982615x17412024170
url https://www.revistas.udesc.br/index.php/modapalavra/article/view/24169
identifier_str_mv 10.5965/1982615x17412024170
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/24169/16425
https://www.revistas.udesc.br/index.php/modapalavra/article/view/24169/16426
https://www.revistas.udesc.br/index.php/modapalavra/article/view/24169/16435
dc.rights.driver.fl_str_mv Copyright (c) 2023 Etevaldo Cruz, Renata Pitombo Cidreira
http://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Etevaldo Cruz, Renata Pitombo Cidreira
http://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/epub+zip
text/html
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
dc.source.none.fl_str_mv ModaPalavra e-periódico; Vol. 17 No. 41 (2024): Moda e Emoções na Cultura do Consumo; 170-230
ModaPalavra e-periódico; Vol. 17 Núm. 41 (2024): Moda e Emoções na Cultura do Consumo; 170-230
Modapalavra e-periódico; v. 17 n. 41 (2024): Moda e Emoções na Cultura do Consumo; 170-230
1982-615X
10.5965/1982615x17412024000
reponame:ModaPalavra e-periódico
instname:Universidade do Estado de Santa Catarina (UDESC)
instacron:UDESC
instname_str Universidade do Estado de Santa Catarina (UDESC)
instacron_str UDESC
institution UDESC
reponame_str ModaPalavra e-periódico
collection ModaPalavra e-periódico
repository.name.fl_str_mv ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)
repository.mail.fl_str_mv ||modapalavra@gmail.com
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