Narratives to wear: Fashion and intermidiality on Margaret Atwood’s The Handmade’s Tale

Detalhes bibliográficos
Autor(a) principal: Barros Soares, Leticia
Data de Publicação: 2024
Outros Autores: Cossetin Alves, Lidiane, Dias da Silva, Acir
Tipo de documento: Artigo
Idioma: por
Título da fonte: ModaPalavra e-periódico
Texto Completo: https://www.revistas.udesc.br/index.php/modapalavra/article/view/23531
Resumo: Presented here is the union of literature and fashion as media in the construction of social meaning, from The Handmaid’s Tale (ATWOOD, 2017) adapted to Vaquera’s fashion show, connected to the TV show. The objective is to evaluate the intermedia relations between the narrative construction and the runway clothes, associating the criticality of the literary work to the adaptation, sewn into molds and fabrics. It was resorted to Calanca (2011), Clüver (2012), Chevalier and Gheerbrandt (2001), Heller (2013), Moser (2006), Rajewsky (2005), among others: the intermedia propels the relations between fashion and literature as social constructs. Analyzing the clothing’s verb-visual elements - from literature to runway, tied into the series -, it has been observed that runway attires (re)construct Atwood’s narrative criticism, traversing to the garments’ colors, fabrics, and modelings that argue historically produced concepts regarding genders and social roles, problematizing the muzzling imposed to women since its literary narrative.
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spelling Narratives to wear: Fashion and intermidiality on Margaret Atwood’s The Handmade’s TaleNarrativas de vestir: Moda y Intermedialidad en El cuento de la criada, de Margaret Atwood Narrativas de vestir: Moda e Intermidialidade em O conto da aia, de Margaret Atwoodliteratura e modaintermidialidadeO conto da aiaPresented here is the union of literature and fashion as media in the construction of social meaning, from The Handmaid’s Tale (ATWOOD, 2017) adapted to Vaquera’s fashion show, connected to the TV show. The objective is to evaluate the intermedia relations between the narrative construction and the runway clothes, associating the criticality of the literary work to the adaptation, sewn into molds and fabrics. It was resorted to Calanca (2011), Clüver (2012), Chevalier and Gheerbrandt (2001), Heller (2013), Moser (2006), Rajewsky (2005), among others: the intermedia propels the relations between fashion and literature as social constructs. Analyzing the clothing’s verb-visual elements - from literature to runway, tied into the series -, it has been observed that runway attires (re)construct Atwood’s narrative criticism, traversing to the garments’ colors, fabrics, and modelings that argue historically produced concepts regarding genders and social roles, problematizing the muzzling imposed to women since its literary narrative.Este artículo presenta la yuxtaposición de las medias literarias y moda en la construcción de significados sociales, partiendo de la obra El cuento de la criada (ATWOOD, 2017) adaptada para un desfile de moda por la marca Vaquera, relacionada con la serie homónima al libro. Se objetiva analizar las relaciones de intermedialidad entre la construcción narrativa y de las ropas de pasarela, asociando la criticidad de la obra literaria con la adaptación costurada en moldes y tejidos. Se recurrió a Calanca (2011), Clüver (2012), Chevalier y Gheerbrandt (2001), Heller (2013), Moser (2006), Rajewsky (2005), entre otros: la intermedia propulsa las relaciones entre moda y literatura como constructos de sentidos sociales. Analizando elementos verbo-visuales de las vestimentas – de la literatura al desfile, concentrados en la serie –, se observó que los trajes del desfile (re)construyen la crítica de la narrativa de Atwood, transpondo a la indumentaria colores, tejidos y modelajes que discuten conceptos históricamente producidos acerca de los géneros y sus papeles sociales, problematizando el silenciamiento impuesto a las mujeres desde la narrativa literaria.Neste texto, apresenta-se a união das mídias literária e de moda na construção de significados sociais, partindo da obra O conto da aia (ATWOOD, 2017) adaptada para um desfile de moda pela marca Vaquera, atrelada à série homônima ao livro. Objetiva-se avaliar as relações intermidiáticas entre a construção narrativa e as roupas da passarela, associando a criticidade da obra literária à adaptação costurada em moldes e tecidos. Recorre-se à Calanca (2011), Clüver (2012), Chevalier e Gheerbrandt (2001), Heller (2013), Moser (2006), Rajewsky (2005), entre outros: a intermídia propulsiona as relações entre moda e literatura como constructos de sentidos sociais. Analisando elementos verbo-visuais das vestimentas – da literatura ao desfile, contemplados na série –, observa-se que os trajes do desfile (re)constroem a crítica narrativa de Atwood, transpondo à indumentária cores, tecidos e modelagens que discutem conceitos historicamente produzidos acerca dos gêneros e seus papéis sociais, problematizando o silenciamento imposto às mulheres desde a narrativa literária.Universidade do Estado de Santa Catarina2024-03-04info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/epub+ziptext/htmlhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/2353110.5965/1982615x17422024e0004ModaPalavra e-periódico; Vol. 17 No. 42 (2024): Variata; 1-30ModaPalavra e-periódico; Vol. 17 Núm. 42 (2024): Variata; 1-30 Modapalavra e-periódico; v. 17 n. 42 (2024): Variata; 1-301982-615X10.5965/1982615x17422024e0000reponame:ModaPalavra e-periódicoinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/23531/16668https://www.revistas.udesc.br/index.php/modapalavra/article/view/23531/16669https://www.revistas.udesc.br/index.php/modapalavra/article/view/23531/16670Copyright (c) 2024 Leticia Barros Soares, Lidiane Cossetin Alves, Acir Dias da Silvahttp://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessBarros Soares, LeticiaCossetin Alves, LidianeDias da Silva, Acir2024-04-05T19:31:50Zoai::article/23531Revistahttps://www.revistas.udesc.br/index.php/modapalavraPUBhttps://www.revistas.udesc.br/index.php/modapalavra/oai||modapalavra@gmail.com1982-615X1982-615Xopendoar:2024-04-05T19:31:50ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv Narratives to wear: Fashion and intermidiality on Margaret Atwood’s The Handmade’s Tale
Narrativas de vestir: Moda y Intermedialidad en El cuento de la criada, de Margaret Atwood
Narrativas de vestir: Moda e Intermidialidade em O conto da aia, de Margaret Atwood
title Narratives to wear: Fashion and intermidiality on Margaret Atwood’s The Handmade’s Tale
spellingShingle Narratives to wear: Fashion and intermidiality on Margaret Atwood’s The Handmade’s Tale
Barros Soares, Leticia
literatura e moda
intermidialidade
O conto da aia
title_short Narratives to wear: Fashion and intermidiality on Margaret Atwood’s The Handmade’s Tale
title_full Narratives to wear: Fashion and intermidiality on Margaret Atwood’s The Handmade’s Tale
title_fullStr Narratives to wear: Fashion and intermidiality on Margaret Atwood’s The Handmade’s Tale
title_full_unstemmed Narratives to wear: Fashion and intermidiality on Margaret Atwood’s The Handmade’s Tale
title_sort Narratives to wear: Fashion and intermidiality on Margaret Atwood’s The Handmade’s Tale
author Barros Soares, Leticia
author_facet Barros Soares, Leticia
Cossetin Alves, Lidiane
Dias da Silva, Acir
author_role author
author2 Cossetin Alves, Lidiane
Dias da Silva, Acir
author2_role author
author
dc.contributor.author.fl_str_mv Barros Soares, Leticia
Cossetin Alves, Lidiane
Dias da Silva, Acir
dc.subject.por.fl_str_mv literatura e moda
intermidialidade
O conto da aia
topic literatura e moda
intermidialidade
O conto da aia
description Presented here is the union of literature and fashion as media in the construction of social meaning, from The Handmaid’s Tale (ATWOOD, 2017) adapted to Vaquera’s fashion show, connected to the TV show. The objective is to evaluate the intermedia relations between the narrative construction and the runway clothes, associating the criticality of the literary work to the adaptation, sewn into molds and fabrics. It was resorted to Calanca (2011), Clüver (2012), Chevalier and Gheerbrandt (2001), Heller (2013), Moser (2006), Rajewsky (2005), among others: the intermedia propels the relations between fashion and literature as social constructs. Analyzing the clothing’s verb-visual elements - from literature to runway, tied into the series -, it has been observed that runway attires (re)construct Atwood’s narrative criticism, traversing to the garments’ colors, fabrics, and modelings that argue historically produced concepts regarding genders and social roles, problematizing the muzzling imposed to women since its literary narrative.
publishDate 2024
dc.date.none.fl_str_mv 2024-03-04
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/23531
10.5965/1982615x17422024e0004
url https://www.revistas.udesc.br/index.php/modapalavra/article/view/23531
identifier_str_mv 10.5965/1982615x17422024e0004
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/23531/16668
https://www.revistas.udesc.br/index.php/modapalavra/article/view/23531/16669
https://www.revistas.udesc.br/index.php/modapalavra/article/view/23531/16670
dc.rights.driver.fl_str_mv Copyright (c) 2024 Leticia Barros Soares, Lidiane Cossetin Alves, Acir Dias da Silva
http://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2024 Leticia Barros Soares, Lidiane Cossetin Alves, Acir Dias da Silva
http://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/epub+zip
text/html
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
dc.source.none.fl_str_mv ModaPalavra e-periódico; Vol. 17 No. 42 (2024): Variata; 1-30
ModaPalavra e-periódico; Vol. 17 Núm. 42 (2024): Variata; 1-30
Modapalavra e-periódico; v. 17 n. 42 (2024): Variata; 1-30
1982-615X
10.5965/1982615x17422024e0000
reponame:ModaPalavra e-periódico
instname:Universidade do Estado de Santa Catarina (UDESC)
instacron:UDESC
instname_str Universidade do Estado de Santa Catarina (UDESC)
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collection ModaPalavra e-periódico
repository.name.fl_str_mv ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)
repository.mail.fl_str_mv ||modapalavra@gmail.com
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