The sublime fashion of the brand Ronaldo Fraga

Detalhes bibliográficos
Autor(a) principal: Pinto, Camila Braga Soares
Data de Publicação: 2023
Outros Autores: Miranda, Ana Paula Celso de, Suarez, Maribel Carvalho, Chevitarese, Leandro Pinheiro
Tipo de documento: Artigo
Idioma: por
Título da fonte: ModaPalavra e-periódico
Texto Completo: https://www.revistas.udesc.br/index.php/modapalavra/article/view/22517
Resumo: This study explored the otherness of things and the sublime (HAN, 2019b) to present the concept of sublime fashion, expanding the conceptualization of authorial fashion. It was based on how sociomateriality manifests itself and constitutes the auretization of the process of creating an authorial fashion brand. The article had a brief discussion about fashion (MCCRACKEN, 2003), notions of materiality from the relational perspective of object orientation (HARMAN, 2018; DELANDA, 2016) and also about alterity and the sublime (HAN, 2019a; 2019b). When detailing the case of Ronaldo Fraga with an interpretative approach, he considered the constitutive elements of the brand and the vision of managers and their consumers, observing the overlaps between creator, object and consumption network. The analyzes show the experiences of materiality’s ravishment, antagonisms and the unusual and disconcerting effects of the sublime for the world and those that return to the creator.
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spelling The sublime fashion of the brand Ronaldo FragaA moda sublime da marca Ronaldo FragaA moda sublime da marca Ronaldo Fraga fashionculture and consumptionsociomaterialitymodacultura y consumosociomaterialidadModa autoral sublimeAlteridade e consumoSociomaterialidadeThis study explored the otherness of things and the sublime (HAN, 2019b) to present the concept of sublime fashion, expanding the conceptualization of authorial fashion. It was based on how sociomateriality manifests itself and constitutes the auretization of the process of creating an authorial fashion brand. The article had a brief discussion about fashion (MCCRACKEN, 2003), notions of materiality from the relational perspective of object orientation (HARMAN, 2018; DELANDA, 2016) and also about alterity and the sublime (HAN, 2019a; 2019b). When detailing the case of Ronaldo Fraga with an interpretative approach, he considered the constitutive elements of the brand and the vision of managers and their consumers, observing the overlaps between creator, object and consumption network. The analyzes show the experiences of materiality’s ravishment, antagonisms and the unusual and disconcerting effects of the sublime for the world and those that return to the creator.Este estudio exploró la alteridad de las cosas y lo sublime (HAN, 2019b) para presentar el concepto de moda sublime, ampliando la conceptualización de la moda autoral. Se partió de cómo la sociomaterialidad se manifiesta y constituye la auretización del proceso de creación de una marca de moda autoral. El artículo tuvo una breve discusión sobre la moda (MCCRACKEN, 2003) las nociones de materialidad desde la perspectiva relacional de la orientación a objetos (HARMAN, 2018; DELANDA, 2016) y también sobre la alteridad y lo sublime (HAN, 2019a; 2019b). Al detallar el caso de Ronaldo Fraga de manera interpretativa, consideró los elementos constitutivos de la marca y la visión de los gestores y sus consumidores, observando las superposiciones entre creador, objeto y red de consumo. Los análisis muestran las experiencias de rapto de la materialidad, los antagonismos y los efectos insólitos y desconcertantes de lo sublime para el mundo y los que vuelven al creador. Este estudo explora a alteridade das coisas e o sublime (HAN, 2019b) para apresentar o conceito de marca de moda sublime expandindo a conceptualização de moda autoral. A partir do caso Ronaldo Fraga, busca-se entender como a sociomaterialidade se manifesta, constituindo a auretização do processo de criação de uma marca de moda. O artigo conta com uma breve discussão sobre moda (MCCRACKEN, 2003) noções de materialidade pela ótica relacional da orientação a objetos (HARMAN, 2018; DELANDA, 2016) e também de alteridade e o sublime (HAN, 2019a; 2019b). Esta pesquisa interpretativista, considera os elementos constitutivos da marca e a visão dos gestores e de suas consumidoras por meio de entrevistas realizadas em 2019, observando os imbricamentos entre criador, objeto e rede de consumo. As análises qualitativas mostram as experiências de arrebatamento da materialidade, antagonismos e os efeitos inusitados e desconcertantes do sublime para o mundo e os que retornam para o criador. Universidade do Estado de Santa Catarina2023-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/epub+ziptext/htmlhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/2251710.5965/1982615x16382023227ModaPalavra e-periódico; Vol. 16 No. 38 (2023): Artes, Moda e Cultura Visual; 227-288ModaPalavra e-periódico; Vol. 16 Núm. 38 (2023): Artes, Moda e Cultura Visual; 227-288 Modapalavra e-periódico; v. 16 n. 38 (2023): Artes, Moda e Cultura Visual; 227-2881982-615X10.5965/1982615x16382023reponame:ModaPalavra e-periódicoinstname:Universidade do Estado de Santa Catarina (UDESC)instacron:UDESCporhttps://www.revistas.udesc.br/index.php/modapalavra/article/view/22517/15134https://www.revistas.udesc.br/index.php/modapalavra/article/view/22517/15135https://www.revistas.udesc.br/index.php/modapalavra/article/view/22517/15144Copyright (c) 2022 Camila Braga Soares Pinto, Ana Paula Celso de Miranda, Maribel Carvalho Suarez, Leandro Pinheiro Chevitaresehttp://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessPinto, Camila Braga SoaresMiranda, Ana Paula Celso de Suarez, Maribel Carvalho Chevitarese, Leandro Pinheiro 2023-01-01T17:37:52Zoai:ojs.revistas.udesc.br:article/22517Revistahttps://www.revistas.udesc.br/index.php/modapalavraPUBhttps://www.revistas.udesc.br/index.php/modapalavra/oai||modapalavra@gmail.com1982-615X1982-615Xopendoar:2023-01-01T17:37:52ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)false
dc.title.none.fl_str_mv The sublime fashion of the brand Ronaldo Fraga
A moda sublime da marca Ronaldo Fraga
A moda sublime da marca Ronaldo Fraga
title The sublime fashion of the brand Ronaldo Fraga
spellingShingle The sublime fashion of the brand Ronaldo Fraga
Pinto, Camila Braga Soares
fashion
culture and consumption
sociomateriality
moda
cultura y consumo
sociomaterialidad
Moda autoral sublime
Alteridade e consumo
Sociomaterialidade
title_short The sublime fashion of the brand Ronaldo Fraga
title_full The sublime fashion of the brand Ronaldo Fraga
title_fullStr The sublime fashion of the brand Ronaldo Fraga
title_full_unstemmed The sublime fashion of the brand Ronaldo Fraga
title_sort The sublime fashion of the brand Ronaldo Fraga
author Pinto, Camila Braga Soares
author_facet Pinto, Camila Braga Soares
Miranda, Ana Paula Celso de
Suarez, Maribel Carvalho
Chevitarese, Leandro Pinheiro
author_role author
author2 Miranda, Ana Paula Celso de
Suarez, Maribel Carvalho
Chevitarese, Leandro Pinheiro
author2_role author
author
author
dc.contributor.author.fl_str_mv Pinto, Camila Braga Soares
Miranda, Ana Paula Celso de
Suarez, Maribel Carvalho
Chevitarese, Leandro Pinheiro
dc.subject.por.fl_str_mv fashion
culture and consumption
sociomateriality
moda
cultura y consumo
sociomaterialidad
Moda autoral sublime
Alteridade e consumo
Sociomaterialidade
topic fashion
culture and consumption
sociomateriality
moda
cultura y consumo
sociomaterialidad
Moda autoral sublime
Alteridade e consumo
Sociomaterialidade
description This study explored the otherness of things and the sublime (HAN, 2019b) to present the concept of sublime fashion, expanding the conceptualization of authorial fashion. It was based on how sociomateriality manifests itself and constitutes the auretization of the process of creating an authorial fashion brand. The article had a brief discussion about fashion (MCCRACKEN, 2003), notions of materiality from the relational perspective of object orientation (HARMAN, 2018; DELANDA, 2016) and also about alterity and the sublime (HAN, 2019a; 2019b). When detailing the case of Ronaldo Fraga with an interpretative approach, he considered the constitutive elements of the brand and the vision of managers and their consumers, observing the overlaps between creator, object and consumption network. The analyzes show the experiences of materiality’s ravishment, antagonisms and the unusual and disconcerting effects of the sublime for the world and those that return to the creator.
publishDate 2023
dc.date.none.fl_str_mv 2023-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/22517
10.5965/1982615x16382023227
url https://www.revistas.udesc.br/index.php/modapalavra/article/view/22517
identifier_str_mv 10.5965/1982615x16382023227
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://www.revistas.udesc.br/index.php/modapalavra/article/view/22517/15134
https://www.revistas.udesc.br/index.php/modapalavra/article/view/22517/15135
https://www.revistas.udesc.br/index.php/modapalavra/article/view/22517/15144
dc.rights.driver.fl_str_mv http://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv http://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/epub+zip
text/html
dc.publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
publisher.none.fl_str_mv Universidade do Estado de Santa Catarina
dc.source.none.fl_str_mv ModaPalavra e-periódico; Vol. 16 No. 38 (2023): Artes, Moda e Cultura Visual; 227-288
ModaPalavra e-periódico; Vol. 16 Núm. 38 (2023): Artes, Moda e Cultura Visual; 227-288
Modapalavra e-periódico; v. 16 n. 38 (2023): Artes, Moda e Cultura Visual; 227-288
1982-615X
10.5965/1982615x16382023
reponame:ModaPalavra e-periódico
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instacron:UDESC
instname_str Universidade do Estado de Santa Catarina (UDESC)
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institution UDESC
reponame_str ModaPalavra e-periódico
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repository.name.fl_str_mv ModaPalavra e-periódico - Universidade do Estado de Santa Catarina (UDESC)
repository.mail.fl_str_mv ||modapalavra@gmail.com
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