Subscribers’ perceived value of online courses in creative economy

Detalhes bibliográficos
Autor(a) principal: Oliveira, Francisca Angélica de
Data de Publicação: 2021
Outros Autores: Mill, Daniel
Tipo de documento: Artigo
Idioma: por
Título da fonte: Conhecer (Fortaleza)
Texto Completo: https://revistas.uece.br/index.php/revistaconhecer/article/view/7156
Resumo: This article investigates the subscribers’ perceived value of online courses in creative economy. To do this, the main objectives of the study encompassed knowing the subscribers’ persona, mapping them on at least 3 course platforms, and analyzing the users’ perception, by gathering the data collected in the tool “Empathy Map.” This is a qualitative research carried out by means of an online questionnaire containing 100 valid answers, distributed on 3 main axes: a) course subscribers’ persona; b) experience in using course platforms; and c) learning experience on course platforms. The theoretical framework has been based upon teaching materials on the macro-themes: a) strategic management in distance education (DE); b) business management in education and technology; and c) innovation, digital entrepreneurship and startups in the education industry. The results show that the persona mapped is a woman, is about 40 years old, belongs to class C, has completed Higher Education, and is an entrepreneur in the creative economy sector. Her/his perceived value in subscribing to a certain course platform goes through a process of choosing between those that enable a learning process regarded as fluid and creative.
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spelling Subscribers’ perceived value of online courses in creative economyPercepción de valor de suscriptores de cursos en línea en economía creativaPerception de valeur par les abonnés des cours en ligne sur l’économie créativePercepção de valor de assinantes de cursos on-line em economia criativagestão estratégica da educação a distânciastartup educacionalcurso online aberto e massivogestão de negócios em educação e tecnologiaeconomia criativastrategic management in distance educationeducational startupmassive open online coursebusiness management in education and technologycreative economygestión estratégica de educación a distanciastartup educativacurso en línea masivo abiertogestión empresarial en educación y tecnologíaeconomía creativagestion stratégique de l’enseignement à distancestartup éducativecours en ligne ouvert et massifgestion d’entreprise dans l’éducation et la technologieéconomie créativeThis article investigates the subscribers’ perceived value of online courses in creative economy. To do this, the main objectives of the study encompassed knowing the subscribers’ persona, mapping them on at least 3 course platforms, and analyzing the users’ perception, by gathering the data collected in the tool “Empathy Map.” This is a qualitative research carried out by means of an online questionnaire containing 100 valid answers, distributed on 3 main axes: a) course subscribers’ persona; b) experience in using course platforms; and c) learning experience on course platforms. The theoretical framework has been based upon teaching materials on the macro-themes: a) strategic management in distance education (DE); b) business management in education and technology; and c) innovation, digital entrepreneurship and startups in the education industry. The results show that the persona mapped is a woman, is about 40 years old, belongs to class C, has completed Higher Education, and is an entrepreneur in the creative economy sector. Her/his perceived value in subscribing to a certain course platform goes through a process of choosing between those that enable a learning process regarded as fluid and creative.Este artículo investiga la percepción de valor de suscriptores de cursos en línea en economía creativa. Para ello, los principales objetivos del estudio abarcaron conocer la persona de los suscriptores, mapearlos en al menos 3 plataformas de cursos y analizar la percepción de los usuarios, mediante la recopilación de los datos recogidos en la herramienta “Mapa de Empatía”. Se trata de una investigación cualitativa realizada mediante un cuestionario en línea que contiene 100 respuestas válidas, distribuidas en 3 ejes principales: a) persona de los suscriptores de cursos; b) experiencia en el uso de plataformas de cursos; y c) experiencia de aprendizaje en plataformas de cursos. El marco teórico se ha basado en materiales didácticos sobre los macrotemas: a) gestión estratégica de educación a distancia (EaD); b) gestión empresarial en educación y tecnología; y c) innovación, emprendimiento digital y startups en la industria de la educación. Los resultados muestran que la persona mapeada es mujer, tiene alrededor de 40 años, pertenece a la clase C, ha completado la educación superior y es emprendedora en el sector de la economía creativa. Su percepción de valor al suscribirse a una determinada plataforma de cursos pasa por un proceso de elección entre aquellas que permiten un proceso de aprendizaje considerado fluido y creativo.Cet article étudie la perception de valeur par les abonnés des cours en ligne sur l’économie créative. Pour ce faire, les principaux objectifs de l’étude comprenaient la connaissance de la persona des abonnés, leur cartographie sur au moins 3 plateformes de cours et l’analyse de la perception des utilisateurs, rassemblant les données collectées dans l’outil « Carte d’Empathie ». Il s’agit d’une recherche qualitative réalisée au travers d’un questionnaire en ligne qui contient 100 réponses valides, réparties en 3 axes principaux: a) persona des abonnés au cours; b) expérience dans l’utilisation des plateformes de cours; et c) expérience d’apprentissage sur des plateformes de cours. Le cadre théorique a été basé sur des supports pédagogiques sur les macrothèmes: a) gestion stratégique de l’enseignement à distance (EaD); b) gestion d’entreprise dans l’éducation et la technologie; et c) innovation, entrepreneuriat numérique et startups dans le secteur de l’éducation. Les résultats montrent que la persona cartographié est une femme, a environ 40 ans, appartient à la classe C, a terminé des études supérieures, et est une entrepreneure dans le secteur de l’économie créative. Sa perception de valeur lors de la souscription à une certaine plateforme de cours passe par un processus de choix entre celles qui permettent un processus d’apprentissage considéré comme fluide et créatif.Cet article étudie la perception de valeur par les abonnés des cours en ligne sur l’économie créative. Pour ce faire, les principaux objectifs de l’étude comprenaient la connaissance de la persona des abonnés, leur cartographie sur au moins 3 plateformes de cours et l’analyse de la perception des utilisateurs, rassemblant les données collectées dans l’outil « Carte d’Empathie ». Il s’agit d’une recherche qualitative réalisée au travers d’un questionnaire en ligne qui contient 100 réponses valides, réparties en 3 axes principaux: a) persona des abonnés au cours; b) expérience dans l’utilisation des plateformes de cours; et c) expérience d’apprentissage sur des plateformes de cours. Le cadre théorique a été basé sur des supports pédagogiques sur les macro-thèmes: a) gestion stratégique de l’enseignement à distance (EaD); b) gestion d’entreprise dans l’éducation et la technologie; et c) innovation, entrepreneuriat numérique et startups dans le secteur de l’éducation. Les résultats montrent que la persona cartographié est une femme, a environ 40 ans, appartient à la classe C, a terminé des études supérieures, et est une entrepreneure dans le secteur de l’économie créative. Sa perception de valeur lors de la souscription à une certaine plateforme de cours passe par un processus de choix entre celles qui permettent un processus d’apprentissage considéré comme fluide et créatif.Este artigo investiga a percepção de valor dos assinantes de cursos on-line em economia criativa. Para tanto, os objetivos principais do estudo englobavam conhecer a persona dos assinantes, mapeá-los em pelo menos 3 plataformas de cursos e analisar a percepção dos usuários, compilando os dados coletados na ferramenta “Mapa de Empatia”. Trata-se de pesquisa qualitativa realizada por meio de questionário on-line com 100 respostas válidas, distribuídas em 3 grandes eixos: a) persona dos assinantes de cursos; b) experiência de uso das plataformas de cursos; e c) experiência de aprendizagem nas plataformas de cursos. A fundamentação teórica teve por base materiais didáticos sobre os macrotemas: a) gestão estratégica da educação a distância (EaD); b) gestão de negócios em educação e tecnologia; e c) inovação, empreendedorismo digital e startups na área de educação. Os resultados demonstram que a persona mapeada é mulher, tem cerca de 40 anos de idade, pertence à classe C, possui Ensino Superior completo e é empreendedora no setor da economia criativa. Sua percepção de valor ao assinar determinada plataforma de cursos passa por um processo de escolha entre aquelas que viabilizem um processo de aprendizagem considerado fluido e criativo.EdUECE2021-10-18info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.uece.br/index.php/revistaconhecer/article/view/715610.32335/2238-0426.2021.11.27.7156Conhecer: debate entre o público e o privado; v. 11 n. 27 (2021); 150-1702238-0426reponame:Conhecer (Fortaleza)instname:Universidade Estadual do Ceará (UECE)instacron:UECEporhttps://revistas.uece.br/index.php/revistaconhecer/article/view/7156/6086Copyright (c) 2021 Conhecer: debate entre o público e o privadoinfo:eu-repo/semantics/openAccessOliveira, Francisca Angélica de Mill, Daniel 2021-11-09T18:58:05Zoai:ojs.revistas.uece.br:article/7156Revistahttps://revistas.uece.br/index.php/revistaconhecer/indexPUBhttps://revistas.uece.br/index.php/revistaconhecer/oaifhsfgm@gmail.com||revistaconhecer@uece.br2238-04262238-0426opendoar:2021-11-09T18:58:05Conhecer (Fortaleza) - Universidade Estadual do Ceará (UECE)false
dc.title.none.fl_str_mv Subscribers’ perceived value of online courses in creative economy
Percepción de valor de suscriptores de cursos en línea en economía creativa
Perception de valeur par les abonnés des cours en ligne sur l’économie créative
Percepção de valor de assinantes de cursos on-line em economia criativa
title Subscribers’ perceived value of online courses in creative economy
spellingShingle Subscribers’ perceived value of online courses in creative economy
Oliveira, Francisca Angélica de
gestão estratégica da educação a distância
startup educacional
curso online aberto e massivo
gestão de negócios em educação e tecnologia
economia criativa
strategic management in distance education
educational startup
massive open online course
business management in education and technology
creative economy
gestión estratégica de educación a distancia
startup educativa
curso en línea masivo abierto
gestión empresarial en educación y tecnología
economía creativa
gestion stratégique de l’enseignement à distance
startup éducative
cours en ligne ouvert et massif
gestion d’entreprise dans l’éducation et la technologie
économie créative
title_short Subscribers’ perceived value of online courses in creative economy
title_full Subscribers’ perceived value of online courses in creative economy
title_fullStr Subscribers’ perceived value of online courses in creative economy
title_full_unstemmed Subscribers’ perceived value of online courses in creative economy
title_sort Subscribers’ perceived value of online courses in creative economy
author Oliveira, Francisca Angélica de
author_facet Oliveira, Francisca Angélica de
Mill, Daniel
author_role author
author2 Mill, Daniel
author2_role author
dc.contributor.author.fl_str_mv Oliveira, Francisca Angélica de
Mill, Daniel
dc.subject.por.fl_str_mv gestão estratégica da educação a distância
startup educacional
curso online aberto e massivo
gestão de negócios em educação e tecnologia
economia criativa
strategic management in distance education
educational startup
massive open online course
business management in education and technology
creative economy
gestión estratégica de educación a distancia
startup educativa
curso en línea masivo abierto
gestión empresarial en educación y tecnología
economía creativa
gestion stratégique de l’enseignement à distance
startup éducative
cours en ligne ouvert et massif
gestion d’entreprise dans l’éducation et la technologie
économie créative
topic gestão estratégica da educação a distância
startup educacional
curso online aberto e massivo
gestão de negócios em educação e tecnologia
economia criativa
strategic management in distance education
educational startup
massive open online course
business management in education and technology
creative economy
gestión estratégica de educación a distancia
startup educativa
curso en línea masivo abierto
gestión empresarial en educación y tecnología
economía creativa
gestion stratégique de l’enseignement à distance
startup éducative
cours en ligne ouvert et massif
gestion d’entreprise dans l’éducation et la technologie
économie créative
description This article investigates the subscribers’ perceived value of online courses in creative economy. To do this, the main objectives of the study encompassed knowing the subscribers’ persona, mapping them on at least 3 course platforms, and analyzing the users’ perception, by gathering the data collected in the tool “Empathy Map.” This is a qualitative research carried out by means of an online questionnaire containing 100 valid answers, distributed on 3 main axes: a) course subscribers’ persona; b) experience in using course platforms; and c) learning experience on course platforms. The theoretical framework has been based upon teaching materials on the macro-themes: a) strategic management in distance education (DE); b) business management in education and technology; and c) innovation, digital entrepreneurship and startups in the education industry. The results show that the persona mapped is a woman, is about 40 years old, belongs to class C, has completed Higher Education, and is an entrepreneur in the creative economy sector. Her/his perceived value in subscribing to a certain course platform goes through a process of choosing between those that enable a learning process regarded as fluid and creative.
publishDate 2021
dc.date.none.fl_str_mv 2021-10-18
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://revistas.uece.br/index.php/revistaconhecer/article/view/7156
10.32335/2238-0426.2021.11.27.7156
url https://revistas.uece.br/index.php/revistaconhecer/article/view/7156
identifier_str_mv 10.32335/2238-0426.2021.11.27.7156
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://revistas.uece.br/index.php/revistaconhecer/article/view/7156/6086
dc.rights.driver.fl_str_mv Copyright (c) 2021 Conhecer: debate entre o público e o privado
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2021 Conhecer: debate entre o público e o privado
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv EdUECE
publisher.none.fl_str_mv EdUECE
dc.source.none.fl_str_mv Conhecer: debate entre o público e o privado; v. 11 n. 27 (2021); 150-170
2238-0426
reponame:Conhecer (Fortaleza)
instname:Universidade Estadual do Ceará (UECE)
instacron:UECE
instname_str Universidade Estadual do Ceará (UECE)
instacron_str UECE
institution UECE
reponame_str Conhecer (Fortaleza)
collection Conhecer (Fortaleza)
repository.name.fl_str_mv Conhecer (Fortaleza) - Universidade Estadual do Ceará (UECE)
repository.mail.fl_str_mv fhsfgm@gmail.com||revistaconhecer@uece.br
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