METAPHOR AND MULTIMODALITY IN MEANING-MAKING
Autor(a) principal: | |
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Data de Publicação: | 2019 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Linguagem em Foco (Online) |
Texto Completo: | https://revistas.uece.br/index.php/linguagememfoco/article/view/1113 |
Resumo: | When talking with people face to face, we usually complement verbal language with gestures, facial expressions and sometimes images and sounds present in the speech scene, which constitutes multimodality. When we write to absent people, we can recover multimodal resources employing what Greeks called “didaskalía”. We, human beings, are the only creatures in the planet able to refer in absence. We can talk about a horse – which lives in a farm – in our living room. In doing so we trigger pre-existing multimodal senses from our addressee’s long-term memory, related to its shape (image), its whinny (hearing), its strength (touch). When we use a metaphor as my cousin is a horse with his girlfriend, we intend to focus mainly on the horse strength, blending this aspect to the way he acts (physically or psychologically) towards his girlfriend. Our aim is, therefore, to discuss multimodal resources for metaphorical meanings, multimodal constructions in advertising discourse and multimodal metaphors of concepts in embodied mental sense simulation. All these assets have the functional objective of framing the way the audience should build in their minds the world we are talking about according to our conscious or subconscious intentions. Language is part of the way we construct the world within our and our addressee´s minds. |
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METAPHOR AND MULTIMODALITY IN MEANING-MAKINGBlendingMultimodalityMultimodal metaphorMultimodal conceptAdvertisingWhen talking with people face to face, we usually complement verbal language with gestures, facial expressions and sometimes images and sounds present in the speech scene, which constitutes multimodality. When we write to absent people, we can recover multimodal resources employing what Greeks called “didaskalía”. We, human beings, are the only creatures in the planet able to refer in absence. We can talk about a horse – which lives in a farm – in our living room. In doing so we trigger pre-existing multimodal senses from our addressee’s long-term memory, related to its shape (image), its whinny (hearing), its strength (touch). When we use a metaphor as my cousin is a horse with his girlfriend, we intend to focus mainly on the horse strength, blending this aspect to the way he acts (physically or psychologically) towards his girlfriend. Our aim is, therefore, to discuss multimodal resources for metaphorical meanings, multimodal constructions in advertising discourse and multimodal metaphors of concepts in embodied mental sense simulation. All these assets have the functional objective of framing the way the audience should build in their minds the world we are talking about according to our conscious or subconscious intentions. Language is part of the way we construct the world within our and our addressee´s minds.EdUECE2019-02-24info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.uece.br/index.php/linguagememfoco/article/view/1113Revista Linguagem em Foco; Vol. 10 No. 2 (2018): Linguagem em Foco - Volume Temático: Metáfora e Multimodalidade; 149-160Revista Linguagem em Foco; v. 10 n. 2 (2018): Linguagem em Foco - Volume Temático: Metáfora e Multimodalidade; 149-1602674-82662176-7955reponame:Revista Linguagem em Foco (Online)instname:Universidade Estadual do Ceará (UECE)instacron:UECEporhttps://revistas.uece.br/index.php/linguagememfoco/article/view/1113/902Copyright (c) 2019 Antônio Suárez Abreu, Sarah Barbieri Vieira, Alexandre Bueno Santa Mariahttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessAbreu, Antônio SuárezVieira, Sarah BarbieriSanta Maria, Alexandre Bueno2021-03-23T17:44:39Zoai:ojs.revistas.uece.br:article/1113Revistahttps://revistas.uece.br/index.php/linguagememfocoPUBhttps://revistas.uece.br/index.php/linguagememfoco/oailinguagememfoco@uece.br||2674-82662176-7955opendoar:2021-03-23T17:44:39Revista Linguagem em Foco (Online) - Universidade Estadual do Ceará (UECE)false |
dc.title.none.fl_str_mv |
METAPHOR AND MULTIMODALITY IN MEANING-MAKING |
title |
METAPHOR AND MULTIMODALITY IN MEANING-MAKING |
spellingShingle |
METAPHOR AND MULTIMODALITY IN MEANING-MAKING Abreu, Antônio Suárez Blending Multimodality Multimodal metaphor Multimodal concept Advertising |
title_short |
METAPHOR AND MULTIMODALITY IN MEANING-MAKING |
title_full |
METAPHOR AND MULTIMODALITY IN MEANING-MAKING |
title_fullStr |
METAPHOR AND MULTIMODALITY IN MEANING-MAKING |
title_full_unstemmed |
METAPHOR AND MULTIMODALITY IN MEANING-MAKING |
title_sort |
METAPHOR AND MULTIMODALITY IN MEANING-MAKING |
author |
Abreu, Antônio Suárez |
author_facet |
Abreu, Antônio Suárez Vieira, Sarah Barbieri Santa Maria, Alexandre Bueno |
author_role |
author |
author2 |
Vieira, Sarah Barbieri Santa Maria, Alexandre Bueno |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Abreu, Antônio Suárez Vieira, Sarah Barbieri Santa Maria, Alexandre Bueno |
dc.subject.por.fl_str_mv |
Blending Multimodality Multimodal metaphor Multimodal concept Advertising |
topic |
Blending Multimodality Multimodal metaphor Multimodal concept Advertising |
description |
When talking with people face to face, we usually complement verbal language with gestures, facial expressions and sometimes images and sounds present in the speech scene, which constitutes multimodality. When we write to absent people, we can recover multimodal resources employing what Greeks called “didaskalía”. We, human beings, are the only creatures in the planet able to refer in absence. We can talk about a horse – which lives in a farm – in our living room. In doing so we trigger pre-existing multimodal senses from our addressee’s long-term memory, related to its shape (image), its whinny (hearing), its strength (touch). When we use a metaphor as my cousin is a horse with his girlfriend, we intend to focus mainly on the horse strength, blending this aspect to the way he acts (physically or psychologically) towards his girlfriend. Our aim is, therefore, to discuss multimodal resources for metaphorical meanings, multimodal constructions in advertising discourse and multimodal metaphors of concepts in embodied mental sense simulation. All these assets have the functional objective of framing the way the audience should build in their minds the world we are talking about according to our conscious or subconscious intentions. Language is part of the way we construct the world within our and our addressee´s minds. |
publishDate |
2019 |
dc.date.none.fl_str_mv |
2019-02-24 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revistas.uece.br/index.php/linguagememfoco/article/view/1113 |
url |
https://revistas.uece.br/index.php/linguagememfoco/article/view/1113 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://revistas.uece.br/index.php/linguagememfoco/article/view/1113/902 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2019 Antônio Suárez Abreu, Sarah Barbieri Vieira, Alexandre Bueno Santa Maria https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2019 Antônio Suárez Abreu, Sarah Barbieri Vieira, Alexandre Bueno Santa Maria https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
EdUECE |
publisher.none.fl_str_mv |
EdUECE |
dc.source.none.fl_str_mv |
Revista Linguagem em Foco; Vol. 10 No. 2 (2018): Linguagem em Foco - Volume Temático: Metáfora e Multimodalidade; 149-160 Revista Linguagem em Foco; v. 10 n. 2 (2018): Linguagem em Foco - Volume Temático: Metáfora e Multimodalidade; 149-160 2674-8266 2176-7955 reponame:Revista Linguagem em Foco (Online) instname:Universidade Estadual do Ceará (UECE) instacron:UECE |
instname_str |
Universidade Estadual do Ceará (UECE) |
instacron_str |
UECE |
institution |
UECE |
reponame_str |
Revista Linguagem em Foco (Online) |
collection |
Revista Linguagem em Foco (Online) |
repository.name.fl_str_mv |
Revista Linguagem em Foco (Online) - Universidade Estadual do Ceará (UECE) |
repository.mail.fl_str_mv |
linguagememfoco@uece.br|| |
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1797068887091576832 |