Interactivity analysis on e-commerce websites

Detalhes bibliográficos
Autor(a) principal: Bortolás, Natália Ordobás
Data de Publicação: 2013
Outros Autores: Gonçalves, Berenice, Vieira, Milton Horn
Tipo de documento: Artigo
Idioma: por
Título da fonte: Projética Revista Científica de Design
Texto Completo: https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/13494
Resumo: This article aims at identifying types, specificities and interactivity levels on e-commerce websiteinterfaces. Interactivity is intrinsic to the process of social interaction as well as human-machinecommunication. The human-computer interaction seeks inspiration in the social interaction processin order to optimize interactivity in virtual interfaces. In this study, interactivity concepts that guidedthe interface examination based on an evaluation method through inspection were looked for. Withcriteria proposed by Rhodes & Azbell, Rafaeli, Sims, Laurel, and Lemos, can be inferred that the digitalenvironment interactivity is observed in reactive level, with a non-linear navigation feature. It was alsoidentified that system responses to user actions are preconfigured in a generic way, which becomes alimitation to individualize message exchanges between user and system.
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spelling Interactivity analysis on e-commerce websitesAnálise da Interatividade em Sites de E-commerceInteractivityInterfaceHuman-Computer CommunicationInteratividadeInterfaceComunicação Humano-Computador.This article aims at identifying types, specificities and interactivity levels on e-commerce websiteinterfaces. Interactivity is intrinsic to the process of social interaction as well as human-machinecommunication. The human-computer interaction seeks inspiration in the social interaction processin order to optimize interactivity in virtual interfaces. In this study, interactivity concepts that guidedthe interface examination based on an evaluation method through inspection were looked for. Withcriteria proposed by Rhodes & Azbell, Rafaeli, Sims, Laurel, and Lemos, can be inferred that the digitalenvironment interactivity is observed in reactive level, with a non-linear navigation feature. It was alsoidentified that system responses to user actions are preconfigured in a generic way, which becomes alimitation to individualize message exchanges between user and system.O presente artigo busca identificar os tipos, as especificidades e o nível de interatividade em interfaces de sites de e-commerce. A interatividade é intrínseca ao processo de interação social bem como à comunicação homem-máquina. A interação humano-computador busca no processo de interação social inspiração para otimizar a interatividade em interfaces virtuais. Assim, neste estudo, buscou-se conceitos de interatividade que orientassem o exame da interface com base em um método de avaliação por inspeção. Partindo-se dos critérios propostos por Rhodes & Azbell, Rafaelli, Sims, Laurel, e Lemos, entende-se que a interatividade do ambiente digital observado está no nível Reativo, tendo como característica a navegação não-linear. Também foi identificado que as respostas do sistema às ações do usuário são pré-configuradas de forma genérica, sendo este um limitador na individualização da troca de mensagens entre usuário e sistema.Universidade Estadual de Londrina2013-03-20info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por Paresapplication/pdfhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/1349410.5433/2236-2207.2012v3n2p36Projetica; v. 3 n. 2 (2012); 36-502236-2207reponame:Projética Revista Científica de Designinstname:Universidade Estadual de Londrina (UEL)instacron:UELporhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/13494/12178Copyright (c) 2013 Projeticainfo:eu-repo/semantics/openAccessBortolás, Natália OrdobásGonçalves, BereniceVieira, Milton Horn2021-12-17T17:59:45Zoai:ojs.pkp.sfu.ca:article/13494Revistahttps://www.uel.br/revistas/uel/index.php/projetica/PUBhttps://www.uel.br/revistas/uel/index.php/projetica/oai||projetica@uel.br2236-22072236-2207opendoar:2021-12-17T17:59:45Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL)false
dc.title.none.fl_str_mv Interactivity analysis on e-commerce websites
Análise da Interatividade em Sites de E-commerce
title Interactivity analysis on e-commerce websites
spellingShingle Interactivity analysis on e-commerce websites
Bortolás, Natália Ordobás
Interactivity
Interface
Human-Computer Communication
Interatividade
Interface
Comunicação Humano-Computador.
title_short Interactivity analysis on e-commerce websites
title_full Interactivity analysis on e-commerce websites
title_fullStr Interactivity analysis on e-commerce websites
title_full_unstemmed Interactivity analysis on e-commerce websites
title_sort Interactivity analysis on e-commerce websites
author Bortolás, Natália Ordobás
author_facet Bortolás, Natália Ordobás
Gonçalves, Berenice
Vieira, Milton Horn
author_role author
author2 Gonçalves, Berenice
Vieira, Milton Horn
author2_role author
author
dc.contributor.author.fl_str_mv Bortolás, Natália Ordobás
Gonçalves, Berenice
Vieira, Milton Horn
dc.subject.por.fl_str_mv Interactivity
Interface
Human-Computer Communication
Interatividade
Interface
Comunicação Humano-Computador.
topic Interactivity
Interface
Human-Computer Communication
Interatividade
Interface
Comunicação Humano-Computador.
description This article aims at identifying types, specificities and interactivity levels on e-commerce websiteinterfaces. Interactivity is intrinsic to the process of social interaction as well as human-machinecommunication. The human-computer interaction seeks inspiration in the social interaction processin order to optimize interactivity in virtual interfaces. In this study, interactivity concepts that guidedthe interface examination based on an evaluation method through inspection were looked for. Withcriteria proposed by Rhodes & Azbell, Rafaeli, Sims, Laurel, and Lemos, can be inferred that the digitalenvironment interactivity is observed in reactive level, with a non-linear navigation feature. It was alsoidentified that system responses to user actions are preconfigured in a generic way, which becomes alimitation to individualize message exchanges between user and system.
publishDate 2013
dc.date.none.fl_str_mv 2013-03-20
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/13494
10.5433/2236-2207.2012v3n2p36
url https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/13494
identifier_str_mv 10.5433/2236-2207.2012v3n2p36
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/13494/12178
dc.rights.driver.fl_str_mv Copyright (c) 2013 Projetica
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2013 Projetica
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Estadual de Londrina
publisher.none.fl_str_mv Universidade Estadual de Londrina
dc.source.none.fl_str_mv Projetica; v. 3 n. 2 (2012); 36-50
2236-2207
reponame:Projética Revista Científica de Design
instname:Universidade Estadual de Londrina (UEL)
instacron:UEL
instname_str Universidade Estadual de Londrina (UEL)
instacron_str UEL
institution UEL
reponame_str Projética Revista Científica de Design
collection Projética Revista Científica de Design
repository.name.fl_str_mv Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL)
repository.mail.fl_str_mv ||projetica@uel.br
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