Design and technology:: digital media and visual identity

Detalhes bibliográficos
Autor(a) principal: Pereira, Everaldo
Data de Publicação: 2022
Outros Autores: Carvalho, Agda, Orefice, Murilo
Tipo de documento: Artigo
Idioma: por
Título da fonte: Projética Revista Científica de Design
Texto Completo: https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/46919
Resumo: This paper tells about Design and Technology and it has a central object the design of brands oriented to digital media. The objective is to analyze how digital technology and social and cultural aspects affect the processes of creating brands and visual identities, especially with the increasing use of smartphones. From a theoretical point of view, the assumptions of the knowledge society, the information society, complex systems and graphic design thinking are used. As a methodological strategy, we are guided by exploratory and qualitative research to highlight processes and propositions in design that articulate with the digital immersion and adaptability of this time.
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network_name_str Projética Revista Científica de Design
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spelling Design and technology:: digital media and visual identity Design e tecnologia:: meios digitais e identidade visualgraphic designdigital designbrand designnetwork societydesign gráficodesign digitaldesign de marcasociedade em redeDesign e TecnologiaThis paper tells about Design and Technology and it has a central object the design of brands oriented to digital media. The objective is to analyze how digital technology and social and cultural aspects affect the processes of creating brands and visual identities, especially with the increasing use of smartphones. From a theoretical point of view, the assumptions of the knowledge society, the information society, complex systems and graphic design thinking are used. As a methodological strategy, we are guided by exploratory and qualitative research to highlight processes and propositions in design that articulate with the digital immersion and adaptability of this time.Esta reflexão tem como tema Design e Tecnologia e como objeto central o design de marcas orientado aos meios digitais. O objetivo é analisar como a tecnologia digital e os aspectos sociais e culturais afetam os processos de criação de marcas e identidades visuais, especialmente com o crescente uso dos smartphones. Do ponto de vista teórico, utiliza-se os pressupostos da sociedade do conhecimento, da sociedade da informação, dos sistemas complexos e do graphic design thinking. Como estratégia metodológica, somos guiados pela pesquisa exploratória e qualitativa para destacar processos e proposições no design que articulem com a imersão digital e a adaptabilidade deste tempo.Universidade Estadual de Londrina2022-12-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/4691910.5433/2236-2207.2022v13n3p94Projetica; v. 13 n. 3 (2022): edição especial P&D 2022; 94-1022236-2207reponame:Projética Revista Científica de Designinstname:Universidade Estadual de Londrina (UEL)instacron:UELporhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/46919/48215https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/46919/47977http://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessPereira, EveraldoCarvalho, AgdaOrefice, Murilo2023-01-10T20:11:52Zoai:ojs.pkp.sfu.ca:article/46919Revistahttps://www.uel.br/revistas/uel/index.php/projetica/PUBhttps://www.uel.br/revistas/uel/index.php/projetica/oai||projetica@uel.br2236-22072236-2207opendoar:2023-01-10T20:11:52Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL)false
dc.title.none.fl_str_mv Design and technology:: digital media and visual identity
Design e tecnologia:: meios digitais e identidade visual
title Design and technology:: digital media and visual identity
spellingShingle Design and technology:: digital media and visual identity
Pereira, Everaldo
graphic design
digital design
brand design
network society
design gráfico
design digital
design de marca
sociedade em rede
Design e Tecnologia
title_short Design and technology:: digital media and visual identity
title_full Design and technology:: digital media and visual identity
title_fullStr Design and technology:: digital media and visual identity
title_full_unstemmed Design and technology:: digital media and visual identity
title_sort Design and technology:: digital media and visual identity
author Pereira, Everaldo
author_facet Pereira, Everaldo
Carvalho, Agda
Orefice, Murilo
author_role author
author2 Carvalho, Agda
Orefice, Murilo
author2_role author
author
dc.contributor.author.fl_str_mv Pereira, Everaldo
Carvalho, Agda
Orefice, Murilo
dc.subject.por.fl_str_mv graphic design
digital design
brand design
network society
design gráfico
design digital
design de marca
sociedade em rede
Design e Tecnologia
topic graphic design
digital design
brand design
network society
design gráfico
design digital
design de marca
sociedade em rede
Design e Tecnologia
description This paper tells about Design and Technology and it has a central object the design of brands oriented to digital media. The objective is to analyze how digital technology and social and cultural aspects affect the processes of creating brands and visual identities, especially with the increasing use of smartphones. From a theoretical point of view, the assumptions of the knowledge society, the information society, complex systems and graphic design thinking are used. As a methodological strategy, we are guided by exploratory and qualitative research to highlight processes and propositions in design that articulate with the digital immersion and adaptability of this time.
publishDate 2022
dc.date.none.fl_str_mv 2022-12-23
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/46919
10.5433/2236-2207.2022v13n3p94
url https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/46919
identifier_str_mv 10.5433/2236-2207.2022v13n3p94
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/46919/48215
https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/46919/47977
dc.rights.driver.fl_str_mv http://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv http://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
dc.publisher.none.fl_str_mv Universidade Estadual de Londrina
publisher.none.fl_str_mv Universidade Estadual de Londrina
dc.source.none.fl_str_mv Projetica; v. 13 n. 3 (2022): edição especial P&D 2022; 94-102
2236-2207
reponame:Projética Revista Científica de Design
instname:Universidade Estadual de Londrina (UEL)
instacron:UEL
instname_str Universidade Estadual de Londrina (UEL)
instacron_str UEL
institution UEL
reponame_str Projética Revista Científica de Design
collection Projética Revista Científica de Design
repository.name.fl_str_mv Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL)
repository.mail.fl_str_mv ||projetica@uel.br
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