Design and Strategic Marketing: integration and practical application in the marketing mix

Detalhes bibliográficos
Autor(a) principal: Torres, Pablo Marcel de Arruda
Data de Publicação: 2012
Outros Autores: Dantas, Laíla Alves Marinho
Tipo de documento: Artigo
Idioma: por
Título da fonte: Projética Revista Científica de Design
Texto Completo: https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/12260
Resumo: This paper aims to demonstrate through a case study how the relationship between design and marketing can be narrowed in order to generate value throughout the marketing mix, creating new experiences for a lipstick brand. The information base was a market research and the results were applied in marketing strategies and determined how the design was developed. The result is a complete project design, which involved from product to brand communication.
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network_acronym_str UEL-10
network_name_str Projética Revista Científica de Design
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spelling Design and Strategic Marketing: integration and practical application in the marketing mixDesign e Marketing Estratégico: integração e aplicação prática no composto mercadológicoMarketing ResearchStrategic DesignMarketing MixCorporate communicationPesquisa de MercadoDesign EstratégicoComposto MercadológicoComunicação CorporativaThis paper aims to demonstrate through a case study how the relationship between design and marketing can be narrowed in order to generate value throughout the marketing mix, creating new experiences for a lipstick brand. The information base was a market research and the results were applied in marketing strategies and determined how the design was developed. The result is a complete project design, which involved from product to brand communication.O trabalho objetiva demonstrar através de um estudo de caso como as relações entre design e marketing podem ser estreitadas a fim de gerar valor em todo composto mercadológico, criando novas experiências para uma marca de batom. A base de informações foi uma Pesquisa de Mercado cujos resultados foram aplicados na definição de estratégias de marketing e determinaram a forma como o design foi elaborado. O resultado é um projeto completo de design, que envolveu desde o Produto até a comunicação da marca.Universidade Estadual de Londrina2012-09-04info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado por Paresapplication/pdfhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/1226010.5433/2236-2207.2012v3n1p38Projetica; v. 3 n. 1 (2012); 38-482236-2207reponame:Projética Revista Científica de Designinstname:Universidade Estadual de Londrina (UEL)instacron:UELporhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/12260/11333Copyright (c) 2012 Projeticahttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessTorres, Pablo Marcel de ArrudaDantas, Laíla Alves Marinho2023-01-13T19:11:39Zoai:ojs.pkp.sfu.ca:article/12260Revistahttps://www.uel.br/revistas/uel/index.php/projetica/PUBhttps://www.uel.br/revistas/uel/index.php/projetica/oai||projetica@uel.br2236-22072236-2207opendoar:2023-01-13T19:11:39Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL)false
dc.title.none.fl_str_mv Design and Strategic Marketing: integration and practical application in the marketing mix
Design e Marketing Estratégico: integração e aplicação prática no composto mercadológico
title Design and Strategic Marketing: integration and practical application in the marketing mix
spellingShingle Design and Strategic Marketing: integration and practical application in the marketing mix
Torres, Pablo Marcel de Arruda
Marketing Research
Strategic Design
Marketing Mix
Corporate communication
Pesquisa de Mercado
Design Estratégico
Composto Mercadológico
Comunicação Corporativa
title_short Design and Strategic Marketing: integration and practical application in the marketing mix
title_full Design and Strategic Marketing: integration and practical application in the marketing mix
title_fullStr Design and Strategic Marketing: integration and practical application in the marketing mix
title_full_unstemmed Design and Strategic Marketing: integration and practical application in the marketing mix
title_sort Design and Strategic Marketing: integration and practical application in the marketing mix
author Torres, Pablo Marcel de Arruda
author_facet Torres, Pablo Marcel de Arruda
Dantas, Laíla Alves Marinho
author_role author
author2 Dantas, Laíla Alves Marinho
author2_role author
dc.contributor.author.fl_str_mv Torres, Pablo Marcel de Arruda
Dantas, Laíla Alves Marinho
dc.subject.por.fl_str_mv Marketing Research
Strategic Design
Marketing Mix
Corporate communication
Pesquisa de Mercado
Design Estratégico
Composto Mercadológico
Comunicação Corporativa
topic Marketing Research
Strategic Design
Marketing Mix
Corporate communication
Pesquisa de Mercado
Design Estratégico
Composto Mercadológico
Comunicação Corporativa
description This paper aims to demonstrate through a case study how the relationship between design and marketing can be narrowed in order to generate value throughout the marketing mix, creating new experiences for a lipstick brand. The information base was a market research and the results were applied in marketing strategies and determined how the design was developed. The result is a complete project design, which involved from product to brand communication.
publishDate 2012
dc.date.none.fl_str_mv 2012-09-04
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado por Pares
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/12260
10.5433/2236-2207.2012v3n1p38
url https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/12260
identifier_str_mv 10.5433/2236-2207.2012v3n1p38
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/12260/11333
dc.rights.driver.fl_str_mv Copyright (c) 2012 Projetica
http://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2012 Projetica
http://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Estadual de Londrina
publisher.none.fl_str_mv Universidade Estadual de Londrina
dc.source.none.fl_str_mv Projetica; v. 3 n. 1 (2012); 38-48
2236-2207
reponame:Projética Revista Científica de Design
instname:Universidade Estadual de Londrina (UEL)
instacron:UEL
instname_str Universidade Estadual de Londrina (UEL)
instacron_str UEL
institution UEL
reponame_str Projética Revista Científica de Design
collection Projética Revista Científica de Design
repository.name.fl_str_mv Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL)
repository.mail.fl_str_mv ||projetica@uel.br
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