Personas: the Jung's theory of psychological types and their utility for design

Detalhes bibliográficos
Autor(a) principal: Senna, Carlos Eduardo
Data de Publicação: 2016
Outros Autores: Fialho, Francisco Antônio
Tipo de documento: Artigo
Idioma: por
Título da fonte: Projética Revista Científica de Design
Texto Completo: https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/23457
Resumo: The present article provides a new perspective for the process of character construction through the knowledge of archetypal psychology. In order to do so, the methodological strategy used was the bibliographical review. Firstly, the text presents the principles of the Psychological Types Theory, the most known branch of Analytical Psychology by Carl Jung. Secondly, the article describes the typological classification of Myers-Briggs. One of the most challenges for the designer is to define psychographic data of a specific public. In this sense, Jung’s theory contributes to definition of collective needs.
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spelling Personas: the Jung's theory of psychological types and their utility for designPersonas: a teoria Junguiana dos tipos psicológicos e sua utilidade para o designPersonaArchetypal psychologyTheory of Psychological TypesCollective needsPersonaPsicologia ArquetípicaTeoria dos Tipos PsicológicosNecessidades ColetivasThe present article provides a new perspective for the process of character construction through the knowledge of archetypal psychology. In order to do so, the methodological strategy used was the bibliographical review. Firstly, the text presents the principles of the Psychological Types Theory, the most known branch of Analytical Psychology by Carl Jung. Secondly, the article describes the typological classification of Myers-Briggs. One of the most challenges for the designer is to define psychographic data of a specific public. In this sense, Jung’s theory contributes to definition of collective needs.O presente artigo oferece um novo olhar no processo de construção de personagens, pautado nos ensinamentos da psicologia arquetípica. Para isso, a estratégia metodológica adotada foi a revisão bibliográfica. Inicialmente, o texto mostra os princípios da Teoria dos Tipos Psicológicos, a face mais conhecida da Psicologia Analítica, de Carl Jung. Em seguida, o artigo descreve a classificação tipológica de Myers-Briggs. Um dos maiores desafios para o designer é definir dados psicográficos de um público. Nesse sentido, a teoria junguiana pode ser aproveitada para definição de necessidades coletivas.Universidade Estadual de Londrina2016-06-10info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/2345710.5433/2236-2207.2016v7n1p37Projetica; v. 7 n. 1 (2016); 37-522236-2207reponame:Projética Revista Científica de Designinstname:Universidade Estadual de Londrina (UEL)instacron:UELporhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/23457/20660Copyright (c) 2016 Projeticainfo:eu-repo/semantics/openAccessSenna, Carlos EduardoFialho, Francisco Antônio2021-10-29T13:13:22Zoai:ojs.pkp.sfu.ca:article/23457Revistahttps://www.uel.br/revistas/uel/index.php/projetica/PUBhttps://www.uel.br/revistas/uel/index.php/projetica/oai||projetica@uel.br2236-22072236-2207opendoar:2021-10-29T13:13:22Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL)false
dc.title.none.fl_str_mv Personas: the Jung's theory of psychological types and their utility for design
Personas: a teoria Junguiana dos tipos psicológicos e sua utilidade para o design
title Personas: the Jung's theory of psychological types and their utility for design
spellingShingle Personas: the Jung's theory of psychological types and their utility for design
Senna, Carlos Eduardo
Persona
Archetypal psychology
Theory of Psychological Types
Collective needs
Persona
Psicologia Arquetípica
Teoria dos Tipos Psicológicos
Necessidades Coletivas
title_short Personas: the Jung's theory of psychological types and their utility for design
title_full Personas: the Jung's theory of psychological types and their utility for design
title_fullStr Personas: the Jung's theory of psychological types and their utility for design
title_full_unstemmed Personas: the Jung's theory of psychological types and their utility for design
title_sort Personas: the Jung's theory of psychological types and their utility for design
author Senna, Carlos Eduardo
author_facet Senna, Carlos Eduardo
Fialho, Francisco Antônio
author_role author
author2 Fialho, Francisco Antônio
author2_role author
dc.contributor.author.fl_str_mv Senna, Carlos Eduardo
Fialho, Francisco Antônio
dc.subject.por.fl_str_mv Persona
Archetypal psychology
Theory of Psychological Types
Collective needs
Persona
Psicologia Arquetípica
Teoria dos Tipos Psicológicos
Necessidades Coletivas
topic Persona
Archetypal psychology
Theory of Psychological Types
Collective needs
Persona
Psicologia Arquetípica
Teoria dos Tipos Psicológicos
Necessidades Coletivas
description The present article provides a new perspective for the process of character construction through the knowledge of archetypal psychology. In order to do so, the methodological strategy used was the bibliographical review. Firstly, the text presents the principles of the Psychological Types Theory, the most known branch of Analytical Psychology by Carl Jung. Secondly, the article describes the typological classification of Myers-Briggs. One of the most challenges for the designer is to define psychographic data of a specific public. In this sense, Jung’s theory contributes to definition of collective needs.
publishDate 2016
dc.date.none.fl_str_mv 2016-06-10
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/23457
10.5433/2236-2207.2016v7n1p37
url https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/23457
identifier_str_mv 10.5433/2236-2207.2016v7n1p37
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/23457/20660
dc.rights.driver.fl_str_mv Copyright (c) 2016 Projetica
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Projetica
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Estadual de Londrina
publisher.none.fl_str_mv Universidade Estadual de Londrina
dc.source.none.fl_str_mv Projetica; v. 7 n. 1 (2016); 37-52
2236-2207
reponame:Projética Revista Científica de Design
instname:Universidade Estadual de Londrina (UEL)
instacron:UEL
instname_str Universidade Estadual de Londrina (UEL)
instacron_str UEL
institution UEL
reponame_str Projética Revista Científica de Design
collection Projética Revista Científica de Design
repository.name.fl_str_mv Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL)
repository.mail.fl_str_mv ||projetica@uel.br
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