The use of diagram like a tool as a visual representation of the management of products marketed by Coca-Cola and PepsiCo. brands

Detalhes bibliográficos
Autor(a) principal: Sá, Túlio Henrique Mandolesi
Data de Publicação: 2014
Outros Autores: Díaz Merino, Giselle Schmidt, Figueiredo, Luiz Fernando Gonçalves de, Souza, Richard Perassi Luiz de
Tipo de documento: Artigo
Idioma: por
Título da fonte: Projética Revista Científica de Design
Texto Completo: https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/16386
Resumo: This article presents the product mix that brands Coca-Cola and PepsiCo. operates in Brazil. Through a descriptive and exploratory research and based on the Kotler’s criteria for classifying products, will be presented in a diagram, a visual representation of the performance of these brands. The goal is to identify that they work their management in order to expand their business presence to strengthen they position in the mind of their consumers.
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spelling The use of diagram like a tool as a visual representation of the management of products marketed by Coca-Cola and PepsiCo. brandsO uso do diagrama comparativo como ferramenta de abordagem sistêmica na gestão de design das marcas coca cola e PepsiDesign ManagementDiagramproduct mixGestão de DesignAbordagem SistêmicaDiagramaMix de ProdutosThis article presents the product mix that brands Coca-Cola and PepsiCo. operates in Brazil. Through a descriptive and exploratory research and based on the Kotler’s criteria for classifying products, will be presented in a diagram, a visual representation of the performance of these brands. The goal is to identify that they work their management in order to expand their business presence to strengthen they position in the mind of their consumers.Este artigo apresenta o mix de produtos com que as marcas Coca Cola e PepsiCo atuam no Brasil. Por meio de uma pesquisa descritiva e exploratória e com base nos critérios de classificação de produtos de Kotler, será apresentado em um Diagrama, uma representação visual da atuação destas marcas. O objetivo é identificar que elas trabalham sua gestão de forma sistêmica para se posicionar na mente dos seus consumidores.Universidade Estadual de Londrina2014-06-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/1638610.5433/2236-2207.2014v5n1p25Projetica; v. 5 n. 1 (2014); 25-402236-2207reponame:Projética Revista Científica de Designinstname:Universidade Estadual de Londrina (UEL)instacron:UELporhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/16386/15026Copyright (c) 2014 Projeticainfo:eu-repo/semantics/openAccessSá, Túlio Henrique MandolesiDíaz Merino, Giselle SchmidtFigueiredo, Luiz Fernando Gonçalves deSouza, Richard Perassi Luiz de2021-11-22T12:07:00Zoai:ojs.pkp.sfu.ca:article/16386Revistahttps://www.uel.br/revistas/uel/index.php/projetica/PUBhttps://www.uel.br/revistas/uel/index.php/projetica/oai||projetica@uel.br2236-22072236-2207opendoar:2021-11-22T12:07Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL)false
dc.title.none.fl_str_mv The use of diagram like a tool as a visual representation of the management of products marketed by Coca-Cola and PepsiCo. brands
O uso do diagrama comparativo como ferramenta de abordagem sistêmica na gestão de design das marcas coca cola e Pepsi
title The use of diagram like a tool as a visual representation of the management of products marketed by Coca-Cola and PepsiCo. brands
spellingShingle The use of diagram like a tool as a visual representation of the management of products marketed by Coca-Cola and PepsiCo. brands
Sá, Túlio Henrique Mandolesi
Design Management
Diagram
product mix
Gestão de Design
Abordagem Sistêmica
Diagrama
Mix de Produtos
title_short The use of diagram like a tool as a visual representation of the management of products marketed by Coca-Cola and PepsiCo. brands
title_full The use of diagram like a tool as a visual representation of the management of products marketed by Coca-Cola and PepsiCo. brands
title_fullStr The use of diagram like a tool as a visual representation of the management of products marketed by Coca-Cola and PepsiCo. brands
title_full_unstemmed The use of diagram like a tool as a visual representation of the management of products marketed by Coca-Cola and PepsiCo. brands
title_sort The use of diagram like a tool as a visual representation of the management of products marketed by Coca-Cola and PepsiCo. brands
author Sá, Túlio Henrique Mandolesi
author_facet Sá, Túlio Henrique Mandolesi
Díaz Merino, Giselle Schmidt
Figueiredo, Luiz Fernando Gonçalves de
Souza, Richard Perassi Luiz de
author_role author
author2 Díaz Merino, Giselle Schmidt
Figueiredo, Luiz Fernando Gonçalves de
Souza, Richard Perassi Luiz de
author2_role author
author
author
dc.contributor.author.fl_str_mv Sá, Túlio Henrique Mandolesi
Díaz Merino, Giselle Schmidt
Figueiredo, Luiz Fernando Gonçalves de
Souza, Richard Perassi Luiz de
dc.subject.por.fl_str_mv Design Management
Diagram
product mix
Gestão de Design
Abordagem Sistêmica
Diagrama
Mix de Produtos
topic Design Management
Diagram
product mix
Gestão de Design
Abordagem Sistêmica
Diagrama
Mix de Produtos
description This article presents the product mix that brands Coca-Cola and PepsiCo. operates in Brazil. Through a descriptive and exploratory research and based on the Kotler’s criteria for classifying products, will be presented in a diagram, a visual representation of the performance of these brands. The goal is to identify that they work their management in order to expand their business presence to strengthen they position in the mind of their consumers.
publishDate 2014
dc.date.none.fl_str_mv 2014-06-30
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/16386
10.5433/2236-2207.2014v5n1p25
url https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/16386
identifier_str_mv 10.5433/2236-2207.2014v5n1p25
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/16386/15026
dc.rights.driver.fl_str_mv Copyright (c) 2014 Projetica
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2014 Projetica
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Estadual de Londrina
publisher.none.fl_str_mv Universidade Estadual de Londrina
dc.source.none.fl_str_mv Projetica; v. 5 n. 1 (2014); 25-40
2236-2207
reponame:Projética Revista Científica de Design
instname:Universidade Estadual de Londrina (UEL)
instacron:UEL
instname_str Universidade Estadual de Londrina (UEL)
instacron_str UEL
institution UEL
reponame_str Projética Revista Científica de Design
collection Projética Revista Científica de Design
repository.name.fl_str_mv Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL)
repository.mail.fl_str_mv ||projetica@uel.br
_version_ 1799315450535870464

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