Design management on Return on Investment (ROI): a theoretical-conceptual review

Detalhes bibliográficos
Autor(a) principal: Sciamana, Julia Letícia
Data de Publicação: 2018
Outros Autores: Kistmann, Virginia Borges, Heemann, Adriano
Tipo de documento: Artigo
Idioma: por
Título da fonte: Projética Revista Científica de Design
Texto Completo: https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/35157
Resumo: This paper presents a theoretical-conceptual review that aims to discuss the integration of two themes: design management and return on investment (ROI). The study is motivated by the realization that, despite the positive impact of the design activities for the companies, managers claim there is still a communication deficit between designers (qualifiers) and executives (quantifiers). In this sense, researchers and designers have struggled to reinforce the value of design in business. The method adopted is a combination of systematic and narrative bibliographical reviews, resulting in a theoretical framework that aims to support the objective of this study. Finally, measuring the impact of design management on ROI is complex. Gaps are pointed at the multifaceted value of the design process.
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spelling Design management on Return on Investment (ROI): a theoretical-conceptual reviewGestão de design no retorno sobre investimento (ROI): uma revisão teórico-conceitualDesign managementReturn on investmentMeasurementBusinessGestão de DesignRetorno sobre investimentoMensuraçãoNegóciosThis paper presents a theoretical-conceptual review that aims to discuss the integration of two themes: design management and return on investment (ROI). The study is motivated by the realization that, despite the positive impact of the design activities for the companies, managers claim there is still a communication deficit between designers (qualifiers) and executives (quantifiers). In this sense, researchers and designers have struggled to reinforce the value of design in business. The method adopted is a combination of systematic and narrative bibliographical reviews, resulting in a theoretical framework that aims to support the objective of this study. Finally, measuring the impact of design management on ROI is complex. Gaps are pointed at the multifaceted value of the design process.Este artigo apresenta uma revisão teórico-conceitual que visa discutir a integração dos temas: gestão de design e retorno sobre investimento (ROI). O estudo é motivado pela constatação de que, apesar dos resultados positivos do impacto que as atividades de design geram para as empresas, gestores alegam existir ainda um déficit na comunicação entre designers (qualificadores) e executivos (quantificadores). Dessa forma, pesquisadores e designers buscam meios para validar o valor do design nos negócios. O método adotado apoia-se em uma revisão bibliográfica integrativa (revisão bibliográfica sistemática com uma revisão bibliográfica narrativa), apresentando como resultado um quadro teórico qual visa fomentar o objetivo deste estudo. Finalmente, a mensuração do impacto da gestão de design no ROI se mostra complexa. Lacunas são apontadas sobre o valor multifacetado do design.Universidade Estadual de Londrina2018-11-12info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/3515710.5433/2236-2207.2018v9n2Suplp73Projetica; v. 9 n. 2Supl (2018): P&D 2018; 73-882236-2207reponame:Projética Revista Científica de Designinstname:Universidade Estadual de Londrina (UEL)instacron:UELporhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/35157/24509Copyright (c) 2018 Projeticainfo:eu-repo/semantics/openAccessSciamana, Julia LetíciaKistmann, Virginia BorgesHeemann, Adriano2021-10-25T17:11:52Zoai:ojs.pkp.sfu.ca:article/35157Revistahttps://www.uel.br/revistas/uel/index.php/projetica/PUBhttps://www.uel.br/revistas/uel/index.php/projetica/oai||projetica@uel.br2236-22072236-2207opendoar:2021-10-25T17:11:52Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL)false
dc.title.none.fl_str_mv Design management on Return on Investment (ROI): a theoretical-conceptual review
Gestão de design no retorno sobre investimento (ROI): uma revisão teórico-conceitual
title Design management on Return on Investment (ROI): a theoretical-conceptual review
spellingShingle Design management on Return on Investment (ROI): a theoretical-conceptual review
Sciamana, Julia Letícia
Design management
Return on investment
Measurement
Business
Gestão de Design
Retorno sobre investimento
Mensuração
Negócios
title_short Design management on Return on Investment (ROI): a theoretical-conceptual review
title_full Design management on Return on Investment (ROI): a theoretical-conceptual review
title_fullStr Design management on Return on Investment (ROI): a theoretical-conceptual review
title_full_unstemmed Design management on Return on Investment (ROI): a theoretical-conceptual review
title_sort Design management on Return on Investment (ROI): a theoretical-conceptual review
author Sciamana, Julia Letícia
author_facet Sciamana, Julia Letícia
Kistmann, Virginia Borges
Heemann, Adriano
author_role author
author2 Kistmann, Virginia Borges
Heemann, Adriano
author2_role author
author
dc.contributor.author.fl_str_mv Sciamana, Julia Letícia
Kistmann, Virginia Borges
Heemann, Adriano
dc.subject.por.fl_str_mv Design management
Return on investment
Measurement
Business
Gestão de Design
Retorno sobre investimento
Mensuração
Negócios
topic Design management
Return on investment
Measurement
Business
Gestão de Design
Retorno sobre investimento
Mensuração
Negócios
description This paper presents a theoretical-conceptual review that aims to discuss the integration of two themes: design management and return on investment (ROI). The study is motivated by the realization that, despite the positive impact of the design activities for the companies, managers claim there is still a communication deficit between designers (qualifiers) and executives (quantifiers). In this sense, researchers and designers have struggled to reinforce the value of design in business. The method adopted is a combination of systematic and narrative bibliographical reviews, resulting in a theoretical framework that aims to support the objective of this study. Finally, measuring the impact of design management on ROI is complex. Gaps are pointed at the multifaceted value of the design process.
publishDate 2018
dc.date.none.fl_str_mv 2018-11-12
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/35157
10.5433/2236-2207.2018v9n2Suplp73
url https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/35157
identifier_str_mv 10.5433/2236-2207.2018v9n2Suplp73
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/35157/24509
dc.rights.driver.fl_str_mv Copyright (c) 2018 Projetica
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2018 Projetica
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Estadual de Londrina
publisher.none.fl_str_mv Universidade Estadual de Londrina
dc.source.none.fl_str_mv Projetica; v. 9 n. 2Supl (2018): P&D 2018; 73-88
2236-2207
reponame:Projética Revista Científica de Design
instname:Universidade Estadual de Londrina (UEL)
instacron:UEL
instname_str Universidade Estadual de Londrina (UEL)
instacron_str UEL
institution UEL
reponame_str Projética Revista Científica de Design
collection Projética Revista Científica de Design
repository.name.fl_str_mv Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL)
repository.mail.fl_str_mv ||projetica@uel.br
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