The consumption of fashion and the construction of identity of the adolesc

Detalhes bibliográficos
Autor(a) principal: Tostes, Francyelle Ribeiro
Data de Publicação: 2017
Outros Autores: Fátima, Maria Celeste DE
Tipo de documento: Artigo
Idioma: por
Título da fonte: Projética Revista Científica de Design
Texto Completo: https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/23456
Resumo: The purpose of this article was to investigate the influence of fashion consumption on the identity construction, during adolescence. For this, a literature review, an analysis of advertising images and a qualitative survey was conducted . This way, we verified the positivity of fashion consumption in this process, as a tool to compose and express the personality of the adolescent. However it was found that the strategies used by the fashion marketing to young people, can be harmful and cause problems in the acceptance of self-image.Keywords: fashion consumption; identity construction; self-image; marketing.
id UEL-10_eb0675a6ed8730a7bf2ecf1262df2214
oai_identifier_str oai:ojs.pkp.sfu.ca:article/23456
network_acronym_str UEL-10
network_name_str Projética Revista Científica de Design
repository_id_str
spelling The consumption of fashion and the construction of identity of the adolescO consumo de moda e a construção de identidade do adolescenteFashion consumptionIdentity constructionSelf-imageMarketing.Consumo de modaConstrução de identidadeAuto-imagemMarketing.The purpose of this article was to investigate the influence of fashion consumption on the identity construction, during adolescence. For this, a literature review, an analysis of advertising images and a qualitative survey was conducted . This way, we verified the positivity of fashion consumption in this process, as a tool to compose and express the personality of the adolescent. However it was found that the strategies used by the fashion marketing to young people, can be harmful and cause problems in the acceptance of self-image.Keywords: fashion consumption; identity construction; self-image; marketing.O artigo teve como propósito investigar a influência do consumo de moda na construção de identidade, no período da adolescência. Para isso, foi realizada uma revisão bibliográfica, uma análise de imagens publicitárias e a aplicação de um questionário de cunho qualitativo. Assim, verificou-se a influência do consumo de moda nesse processo, contribuindo para compor e expressar a personalidade do jovem. Porém, constatou-se que algumas estratégias utilizadas pelo marketing de moda adolescente, podem ser nocivas e causar problemas na aceitação da auto-imagemUniversidade Estadual de Londrina2017-05-02info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/2345610.5433/2236-2207.2016v7n2p87Projetica; v. 7 n. 2 (2016); 87-1082236-2207reponame:Projética Revista Científica de Designinstname:Universidade Estadual de Londrina (UEL)instacron:UELporhttps://ojs.uel.br/revistas/uel/index.php/projetica/article/view/23456/20624Copyright (c) 2016 Projeticainfo:eu-repo/semantics/openAccessTostes, Francyelle RibeiroFátima, Maria Celeste DE2021-10-29T14:24:59Zoai:ojs.pkp.sfu.ca:article/23456Revistahttps://www.uel.br/revistas/uel/index.php/projetica/PUBhttps://www.uel.br/revistas/uel/index.php/projetica/oai||projetica@uel.br2236-22072236-2207opendoar:2021-10-29T14:24:59Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL)false
dc.title.none.fl_str_mv The consumption of fashion and the construction of identity of the adolesc
O consumo de moda e a construção de identidade do adolescente
title The consumption of fashion and the construction of identity of the adolesc
spellingShingle The consumption of fashion and the construction of identity of the adolesc
Tostes, Francyelle Ribeiro
Fashion consumption
Identity construction
Self-image
Marketing.
Consumo de moda
Construção de identidade
Auto-imagem
Marketing.
title_short The consumption of fashion and the construction of identity of the adolesc
title_full The consumption of fashion and the construction of identity of the adolesc
title_fullStr The consumption of fashion and the construction of identity of the adolesc
title_full_unstemmed The consumption of fashion and the construction of identity of the adolesc
title_sort The consumption of fashion and the construction of identity of the adolesc
author Tostes, Francyelle Ribeiro
author_facet Tostes, Francyelle Ribeiro
Fátima, Maria Celeste DE
author_role author
author2 Fátima, Maria Celeste DE
author2_role author
dc.contributor.author.fl_str_mv Tostes, Francyelle Ribeiro
Fátima, Maria Celeste DE
dc.subject.por.fl_str_mv Fashion consumption
Identity construction
Self-image
Marketing.
Consumo de moda
Construção de identidade
Auto-imagem
Marketing.
topic Fashion consumption
Identity construction
Self-image
Marketing.
Consumo de moda
Construção de identidade
Auto-imagem
Marketing.
description The purpose of this article was to investigate the influence of fashion consumption on the identity construction, during adolescence. For this, a literature review, an analysis of advertising images and a qualitative survey was conducted . This way, we verified the positivity of fashion consumption in this process, as a tool to compose and express the personality of the adolescent. However it was found that the strategies used by the fashion marketing to young people, can be harmful and cause problems in the acceptance of self-image.Keywords: fashion consumption; identity construction; self-image; marketing.
publishDate 2017
dc.date.none.fl_str_mv 2017-05-02
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/23456
10.5433/2236-2207.2016v7n2p87
url https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/23456
identifier_str_mv 10.5433/2236-2207.2016v7n2p87
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/projetica/article/view/23456/20624
dc.rights.driver.fl_str_mv Copyright (c) 2016 Projetica
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2016 Projetica
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Estadual de Londrina
publisher.none.fl_str_mv Universidade Estadual de Londrina
dc.source.none.fl_str_mv Projetica; v. 7 n. 2 (2016); 87-108
2236-2207
reponame:Projética Revista Científica de Design
instname:Universidade Estadual de Londrina (UEL)
instacron:UEL
instname_str Universidade Estadual de Londrina (UEL)
instacron_str UEL
institution UEL
reponame_str Projética Revista Científica de Design
collection Projética Revista Científica de Design
repository.name.fl_str_mv Projética Revista Científica de Design - Universidade Estadual de Londrina (UEL)
repository.mail.fl_str_mv ||projetica@uel.br
_version_ 1799315451004583936

Registros relacionados