THE ARGUMENTATIVE EXPRESSIVENESS OF THE ADJECTIVE IN THE ADVERTISING TEXT

• Autor(a) principal: Silva, Suzete
• Data de Publicação: 2013
• Outros Autores: Oliveira, Esther Gomes de, Oliveira, Lolyane Cristina Guerreiro de
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Signum: Estudos da Linguagem
• Texto Completo: https://ojs.uel.br/revistas/uel/index.php/signum/article/view/2237-4876.2013v16n201
• topic: Argumentation. Adjective. Advertising text.; Argumentação. Adjetivo. Texto Publicitário.

The language is very dynamic, consequently, there are great hallenges for the framing of words into classes. That happens because the understanding generated by a particular word is linked to the context, and also anchored in syntactic and semantic roles that are able to play in the environment of linguistic usage. In this article, we will focus on the use of this adjective class that grammatically does not have syntactic autonomy and assigns grades to the class of the noun, binds to it intrinsically, forming, as an attribute or predicate, one indivisible phrase. However, the inter-subjective game of adjective is mostly composed by the constitutive process of the communicative act. It expresses different feelings and its use causes numerous  effects in the actors who interpret them according to their linguistic and discursive skills. Thus, exposing the corpus statements selected from text advertising, we consider valuable the presentation of this article, in which we display according to argumentative theorie , a study about the adjective based on Neves (2000) and Castilho (2010).