THE ARGUMENTATIVE EXPRESSIVENESS OF THE ADJECTIVE IN THE ADVERTISING TEXT
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Signum: Estudos da Linguagem |
Texto Completo: | https://ojs.uel.br/revistas/uel/index.php/signum/article/view/2237-4876.2013v16n201 |
Resumo: | The language is very dynamic, consequently, there are great hallenges for the framing of words into classes. That happens because the understanding generated by a particular word is linked to the context, and also anchored in syntactic and semantic roles that are able to play in the environment of linguistic usage. In this article, we will focus on the use of this adjective class that grammatically does not have syntactic autonomy and assigns grades to the class of the noun, binds to it intrinsically, forming, as an attribute or predicate, one indivisible phrase. However, the inter-subjective game of adjective is mostly composed by the constitutive process of the communicative act. It expresses different feelings and its use causes numerous effects in the actors who interpret them according to their linguistic and discursive skills. Thus, exposing the corpus statements selected from text advertising, we consider valuable the presentation of this article, in which we display according to argumentative theorie , a study about the adjective based on Neves (2000) and Castilho (2010). |
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THE ARGUMENTATIVE EXPRESSIVENESS OF THE ADJECTIVE IN THE ADVERTISING TEXTA expressividade argumentativa do adjetivo no texto publicitárioArgumentation. Adjective. Advertising text.Argumentação. Adjetivo. Texto Publicitário.The language is very dynamic, consequently, there are great hallenges for the framing of words into classes. That happens because the understanding generated by a particular word is linked to the context, and also anchored in syntactic and semantic roles that are able to play in the environment of linguistic usage. In this article, we will focus on the use of this adjective class that grammatically does not have syntactic autonomy and assigns grades to the class of the noun, binds to it intrinsically, forming, as an attribute or predicate, one indivisible phrase. However, the inter-subjective game of adjective is mostly composed by the constitutive process of the communicative act. It expresses different feelings and its use causes numerous effects in the actors who interpret them according to their linguistic and discursive skills. Thus, exposing the corpus statements selected from text advertising, we consider valuable the presentation of this article, in which we display according to argumentative theorie , a study about the adjective based on Neves (2000) and Castilho (2010).A linguagem é muito dinâmica, consequentemente, são grandes os desafios para o enquadramento das palavras em classes, pois a compreensão gerada por determinada palavra está vinculada ao contexto, ancorada nos papéis sintáticos e semânticos que é capaz de desempenhar no ambiente de uso linguístico. Neste artigo, enfocaremos o uso do adjetivo, classe que, gramaticalmente, não possui autonomia sintática e atribui qualidades para a classe do substantivo, liga-se a ele de maneira intrínseca, formando, como atributo ou predicativo, um sintagma indivisível. Entretanto, o jogo intersubjetivo da adjetivação compõe, em grande parte, o processo constitutivo do ato comunicativo, pois exprime sentimentos variados e sua utilização ocasiona inúmeros efeitos de sentido nos interlocutores que os interpretam de acordo com suas competências linguístico-discursivas. Assim, expondo como corpus enunciados selecionados de textos publicitários, consideramos de grande valia a apresentação desse artigo, no qual exibimos, à luz das teorias argumentativas um estudo do adjetivo com base em Neves (2000) e em Castilho (2010).UEL2013-01-20info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado pelos paresapplication/pdfhttps://ojs.uel.br/revistas/uel/index.php/signum/article/view/2237-4876.2013v16n20110.5433/2237-4876.2013v16n1p201Signum: Estudos da Linguagem; Vol. 16 No. 1 (2013): Linguagem e Sentido: estudos textuais e discursivos; 201-231Signum: Estudos da Linguagem; v. 16 n. 1 (2013): Linguagem e Sentido: estudos textuais e discursivos; 201-2312237-4876reponame:Signum: Estudos da Linguageminstname:Universidade Estadual de Londrina (UEL)instacron:UELporhttps://ojs.uel.br/revistas/uel/index.php/signum/article/view/2237-4876.2013v16n201/13200Silva, SuzeteOliveira, Esther Gomes deOliveira, Lolyane Cristina Guerreiro deinfo:eu-repo/semantics/openAccess2022-11-16T18:09:41Zoai:ojs.pkp.sfu.ca:article/15234Revistahttps://www.uel.br/revistas/uel/index.php/signumPUBhttps://www.uel.br/revistas/uel/index.php/signum/oai||signum@uel.br2237-48761516-3083opendoar:2022-11-16T18:09:41Signum: Estudos da Linguagem - Universidade Estadual de Londrina (UEL)false |
dc.title.none.fl_str_mv |
THE ARGUMENTATIVE EXPRESSIVENESS OF THE ADJECTIVE IN THE ADVERTISING TEXT A expressividade argumentativa do adjetivo no texto publicitário |
title |
THE ARGUMENTATIVE EXPRESSIVENESS OF THE ADJECTIVE IN THE ADVERTISING TEXT |
spellingShingle |
THE ARGUMENTATIVE EXPRESSIVENESS OF THE ADJECTIVE IN THE ADVERTISING TEXT Silva, Suzete Argumentation. Adjective. Advertising text. Argumentação. Adjetivo. Texto Publicitário. |
title_short |
THE ARGUMENTATIVE EXPRESSIVENESS OF THE ADJECTIVE IN THE ADVERTISING TEXT |
title_full |
THE ARGUMENTATIVE EXPRESSIVENESS OF THE ADJECTIVE IN THE ADVERTISING TEXT |
title_fullStr |
THE ARGUMENTATIVE EXPRESSIVENESS OF THE ADJECTIVE IN THE ADVERTISING TEXT |
title_full_unstemmed |
THE ARGUMENTATIVE EXPRESSIVENESS OF THE ADJECTIVE IN THE ADVERTISING TEXT |
title_sort |
THE ARGUMENTATIVE EXPRESSIVENESS OF THE ADJECTIVE IN THE ADVERTISING TEXT |
author |
Silva, Suzete |
author_facet |
Silva, Suzete Oliveira, Esther Gomes de Oliveira, Lolyane Cristina Guerreiro de |
author_role |
author |
author2 |
Oliveira, Esther Gomes de Oliveira, Lolyane Cristina Guerreiro de |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Silva, Suzete Oliveira, Esther Gomes de Oliveira, Lolyane Cristina Guerreiro de |
dc.subject.por.fl_str_mv |
Argumentation. Adjective. Advertising text. Argumentação. Adjetivo. Texto Publicitário. |
topic |
Argumentation. Adjective. Advertising text. Argumentação. Adjetivo. Texto Publicitário. |
description |
The language is very dynamic, consequently, there are great hallenges for the framing of words into classes. That happens because the understanding generated by a particular word is linked to the context, and also anchored in syntactic and semantic roles that are able to play in the environment of linguistic usage. In this article, we will focus on the use of this adjective class that grammatically does not have syntactic autonomy and assigns grades to the class of the noun, binds to it intrinsically, forming, as an attribute or predicate, one indivisible phrase. However, the inter-subjective game of adjective is mostly composed by the constitutive process of the communicative act. It expresses different feelings and its use causes numerous effects in the actors who interpret them according to their linguistic and discursive skills. Thus, exposing the corpus statements selected from text advertising, we consider valuable the presentation of this article, in which we display according to argumentative theorie , a study about the adjective based on Neves (2000) and Castilho (2010). |
publishDate |
2013 |
dc.date.none.fl_str_mv |
2013-01-20 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado pelos pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://ojs.uel.br/revistas/uel/index.php/signum/article/view/2237-4876.2013v16n201 10.5433/2237-4876.2013v16n1p201 |
url |
https://ojs.uel.br/revistas/uel/index.php/signum/article/view/2237-4876.2013v16n201 |
identifier_str_mv |
10.5433/2237-4876.2013v16n1p201 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://ojs.uel.br/revistas/uel/index.php/signum/article/view/2237-4876.2013v16n201/13200 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
UEL |
publisher.none.fl_str_mv |
UEL |
dc.source.none.fl_str_mv |
Signum: Estudos da Linguagem; Vol. 16 No. 1 (2013): Linguagem e Sentido: estudos textuais e discursivos; 201-231 Signum: Estudos da Linguagem; v. 16 n. 1 (2013): Linguagem e Sentido: estudos textuais e discursivos; 201-231 2237-4876 reponame:Signum: Estudos da Linguagem instname:Universidade Estadual de Londrina (UEL) instacron:UEL |
instname_str |
Universidade Estadual de Londrina (UEL) |
instacron_str |
UEL |
institution |
UEL |
reponame_str |
Signum: Estudos da Linguagem |
collection |
Signum: Estudos da Linguagem |
repository.name.fl_str_mv |
Signum: Estudos da Linguagem - Universidade Estadual de Londrina (UEL) |
repository.mail.fl_str_mv |
||signum@uel.br |
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