Advertising Portrait Photography as a Documentary Exercise in Digital Connectivity. Kito Muñoz and Intermediality on Instagram

Detalhes bibliográficos
Autor(a) principal: García-Ergüin Maza, Marcos
Data de Publicação: 2022
Tipo de documento: Artigo
Idioma: spa
Título da fonte: Discursos Fotográficos
Texto Completo: https://ojs.uel.br/revistas/uel/index.php/discursosfotograficos/article/view/46075
Resumo: Photographic creation depends on pictures that exist in the immediacy of digital media and its connectivity. New devices and digital paradigm have overcome traditional print media in order to adapt themselves to SMPs (Social Media Platforms), where every picture becomes a self-portrait of themselves. This study focuses on the portrait process conditioned by that type of construction, taking into account pictures from Kito Muñoz on Instagram —made for himself or for any brand—. Kito’s photography on the Net is analyzed to know whether its objective is to achieve a documentary or advertising purpose.
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spelling Advertising Portrait Photography as a Documentary Exercise in Digital Connectivity. Kito Muñoz and Intermediality on InstagramEl retrato publicitario como ejercicio documental en la conectividad digital. Kito Muñoz y la intermedialidad en InstagramKito MuñozInstagramRetratoFotografíaPhotographic creation depends on pictures that exist in the immediacy of digital media and its connectivity. New devices and digital paradigm have overcome traditional print media in order to adapt themselves to SMPs (Social Media Platforms), where every picture becomes a self-portrait of themselves. This study focuses on the portrait process conditioned by that type of construction, taking into account pictures from Kito Muñoz on Instagram —made for himself or for any brand—. Kito’s photography on the Net is analyzed to know whether its objective is to achieve a documentary or advertising purpose.La democratización tecnológica, los nuevos dispositivos y el paradigma digital han desbancado los medios de comunicación tradicionales para adaptarse a unas redes sociales donde todo individuo y su imagen se convierten en retratos de un «yo» publicitario. El presente estudio pretende arrojar luz sobre el proceso del retrato condicionado por este panorama en aquellos medios digitales que se apoderan de la imagen, como es el caso de Instagram, teniendo en cuenta la creación de uno de los fotógrafos con más proyección en el panorama actual. De este modo, se analizarán los retratos de Kito Muñoz, de su método y el de sus coetáneos, para cuestionar su proceso creativo, en tanto que su naturaleza puede ser más documental que publicitaria.Universidade Estadual de Londrina2022-07-12info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado pelos paresReviisón histórica, Análisis de contenidoapplication/pdfhttps://ojs.uel.br/revistas/uel/index.php/discursosfotograficos/article/view/4607510.5433/1984-7939.2022v19n32p157Discursos Fotograficos; v. 19 n. 32 (2022); 157-1811984-79391808-5652reponame:Discursos Fotográficosinstname:Universidade Estadual de Londrina (UEL)instacron:UELspahttps://ojs.uel.br/revistas/uel/index.php/discursosfotograficos/article/view/46075/49044Copyright (c) 2023 Discursos Fotograficoshttp://creativecommons.org/licenses/by-nc/4.0/info:eu-repo/semantics/openAccessGarcía-Ergüin Maza, Marcos2023-08-17T18:58:51Zoai:ojs.pkp.sfu.ca:article/46075Revistahttps://www.uel.br/revistas/uel/index.php/discursosfotograficosPUBhttps://www.uel.br/revistas/uel/index.php/discursosfotograficos/oairevistadiscursos@uel.br || laudi@uel.br || discursosfoto@uel.br10.5433/1984-79391984-79391808-5652opendoar:2023-08-17T18:58:51Discursos Fotográficos - Universidade Estadual de Londrina (UEL)false
dc.title.none.fl_str_mv Advertising Portrait Photography as a Documentary Exercise in Digital Connectivity. Kito Muñoz and Intermediality on Instagram
El retrato publicitario como ejercicio documental en la conectividad digital. Kito Muñoz y la intermedialidad en Instagram
title Advertising Portrait Photography as a Documentary Exercise in Digital Connectivity. Kito Muñoz and Intermediality on Instagram
spellingShingle Advertising Portrait Photography as a Documentary Exercise in Digital Connectivity. Kito Muñoz and Intermediality on Instagram
García-Ergüin Maza, Marcos
Kito Muñoz
Instagram
Retrato
Fotografía
title_short Advertising Portrait Photography as a Documentary Exercise in Digital Connectivity. Kito Muñoz and Intermediality on Instagram
title_full Advertising Portrait Photography as a Documentary Exercise in Digital Connectivity. Kito Muñoz and Intermediality on Instagram
title_fullStr Advertising Portrait Photography as a Documentary Exercise in Digital Connectivity. Kito Muñoz and Intermediality on Instagram
title_full_unstemmed Advertising Portrait Photography as a Documentary Exercise in Digital Connectivity. Kito Muñoz and Intermediality on Instagram
title_sort Advertising Portrait Photography as a Documentary Exercise in Digital Connectivity. Kito Muñoz and Intermediality on Instagram
author García-Ergüin Maza, Marcos
author_facet García-Ergüin Maza, Marcos
author_role author
dc.contributor.author.fl_str_mv García-Ergüin Maza, Marcos
dc.subject.por.fl_str_mv Kito Muñoz
Instagram
Retrato
Fotografía
topic Kito Muñoz
Instagram
Retrato
Fotografía
description Photographic creation depends on pictures that exist in the immediacy of digital media and its connectivity. New devices and digital paradigm have overcome traditional print media in order to adapt themselves to SMPs (Social Media Platforms), where every picture becomes a self-portrait of themselves. This study focuses on the portrait process conditioned by that type of construction, taking into account pictures from Kito Muñoz on Instagram —made for himself or for any brand—. Kito’s photography on the Net is analyzed to know whether its objective is to achieve a documentary or advertising purpose.
publishDate 2022
dc.date.none.fl_str_mv 2022-07-12
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Avaliado pelos pares
Reviisón histórica, Análisis de contenido
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/discursosfotograficos/article/view/46075
10.5433/1984-7939.2022v19n32p157
url https://ojs.uel.br/revistas/uel/index.php/discursosfotograficos/article/view/46075
identifier_str_mv 10.5433/1984-7939.2022v19n32p157
dc.language.iso.fl_str_mv spa
language spa
dc.relation.none.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/discursosfotograficos/article/view/46075/49044
dc.rights.driver.fl_str_mv Copyright (c) 2023 Discursos Fotograficos
http://creativecommons.org/licenses/by-nc/4.0/
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Discursos Fotograficos
http://creativecommons.org/licenses/by-nc/4.0/
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Estadual de Londrina
publisher.none.fl_str_mv Universidade Estadual de Londrina
dc.source.none.fl_str_mv Discursos Fotograficos; v. 19 n. 32 (2022); 157-181
1984-7939
1808-5652
reponame:Discursos Fotográficos
instname:Universidade Estadual de Londrina (UEL)
instacron:UEL
instname_str Universidade Estadual de Londrina (UEL)
instacron_str UEL
institution UEL
reponame_str Discursos Fotográficos
collection Discursos Fotográficos
repository.name.fl_str_mv Discursos Fotográficos - Universidade Estadual de Londrina (UEL)
repository.mail.fl_str_mv revistadiscursos@uel.br || laudi@uel.br || discursosfoto@uel.br
_version_ 1799315410456150016

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