Commercialization Strategies of Pool Tables in the Brazilian Center-South: Analysis of Different Cases
Autor(a) principal: | |
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Data de Publicação: | 2015 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Geografia (Londrina) |
Texto Completo: | https://ojs.uel.br/revistas/uel/index.php/geografia/article/view/17539 |
Resumo: | This article aims to discuss marketing strategies tables for billiards in south-central Brazil, from three studies of different case. For this purpose we used primary sources (interviews and direct observation) and secondary sources. Among the plants that produce tables for billiards intended for sale itself, it was found the use of three strategies which include: the sale of tables for residences, leisure farms, recreational clubs, among others; trade of tables in the European style for a consumer market with greater purchasing power; trade tables and accessories only from the owners of leasing lines. These strategies are used as a way of coping with the competition, in the understanding of this study are reflected in consumer markets segments created by entrepreneurs of this branch. Through these market segments, business owners have increased their profit margin as well as expanding the spatial range of its consumer market. |
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Geografia (Londrina) |
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Commercialization Strategies of Pool Tables in the Brazilian Center-South: Analysis of Different CasesEstratégias de Comercialização das Mesas para Bilhar no Centro-Sul Brasileiro: três estudos de casoPool Table FactoriesConsumer MarketInnovationMarket segments.Fábricas de Mesa para BilharMercado ConsumidorInovaçãoSegmentos de mercado.This article aims to discuss marketing strategies tables for billiards in south-central Brazil, from three studies of different case. For this purpose we used primary sources (interviews and direct observation) and secondary sources. Among the plants that produce tables for billiards intended for sale itself, it was found the use of three strategies which include: the sale of tables for residences, leisure farms, recreational clubs, among others; trade of tables in the European style for a consumer market with greater purchasing power; trade tables and accessories only from the owners of leasing lines. These strategies are used as a way of coping with the competition, in the understanding of this study are reflected in consumer markets segments created by entrepreneurs of this branch. Through these market segments, business owners have increased their profit margin as well as expanding the spatial range of its consumer market.Este artigo objetiva discutir estratégias de comercialização de mesas para bilhar no Centro-Sul do Brasil, a partir de três estudos de caso distintos. Para tanto utilizou-se fontes primárias (entrevistas e observações diretas) e fontes secundárias. Dentre as fábricas que produzem mesas para bilhar destinadas a venda propriamente dita, verificou-se a utilização de três estratégias sendo elas: a venda de mesas para residências, chácaras de lazer, clubes recreativos, dentre outros; a venda de mesas no estilo europeu para um mercado consumidor de maior poder aquisitivo; o comércio de mesas e acessórios somente junto a proprietários de linhas de locação. Essas estratégias são utilizadas como forma de enfrentamento da concorrência, que no entendimento deste estudo, se traduzem nos segmentos de mercados consumidores criados pelos empresários do ramo. Por meio destes segmentos de mercado, os empresários têm aumentando sua margem de lucro bem como expandindo o alcance espacial de seu mercado consumidor. Universidade Estadual de Londrina2015-11-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionAvaliado pelos paresapplication/pdfhttps://ojs.uel.br/revistas/uel/index.php/geografia/article/view/1753910.5433/2447-1747.2015v24n1p39GEOGRAFIA (Londrina); v. 24 n. 1 (2015); 39-542447-1747reponame:Geografia (Londrina)instname:Universidade Estadual de Londrina (UEL)instacron:UELporhttps://ojs.uel.br/revistas/uel/index.php/geografia/article/view/17539/17368Copyright (c) 2015 GEOGRAFIA (Londrina)http://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessVeiga, Léia Aparecida2022-09-21T12:58:30Zoai:ojs.pkp.sfu.ca:article/17539Revistahttps://www.uel.br/revistas/uel/index.php/geografiaPUBhttps://www.uel.br/revistas/uel/index.php/geografia/oairevista.geografia.uel@gmail.com||marcar@uel.br||laudi@uel.br2447-17470102-3888opendoar:2022-09-21T12:58:30Geografia (Londrina) - Universidade Estadual de Londrina (UEL)false |
dc.title.none.fl_str_mv |
Commercialization Strategies of Pool Tables in the Brazilian Center-South: Analysis of Different Cases Estratégias de Comercialização das Mesas para Bilhar no Centro-Sul Brasileiro: três estudos de caso |
title |
Commercialization Strategies of Pool Tables in the Brazilian Center-South: Analysis of Different Cases |
spellingShingle |
Commercialization Strategies of Pool Tables in the Brazilian Center-South: Analysis of Different Cases Veiga, Léia Aparecida Pool Table Factories Consumer Market Innovation Market segments. Fábricas de Mesa para Bilhar Mercado Consumidor Inovação Segmentos de mercado. |
title_short |
Commercialization Strategies of Pool Tables in the Brazilian Center-South: Analysis of Different Cases |
title_full |
Commercialization Strategies of Pool Tables in the Brazilian Center-South: Analysis of Different Cases |
title_fullStr |
Commercialization Strategies of Pool Tables in the Brazilian Center-South: Analysis of Different Cases |
title_full_unstemmed |
Commercialization Strategies of Pool Tables in the Brazilian Center-South: Analysis of Different Cases |
title_sort |
Commercialization Strategies of Pool Tables in the Brazilian Center-South: Analysis of Different Cases |
author |
Veiga, Léia Aparecida |
author_facet |
Veiga, Léia Aparecida |
author_role |
author |
dc.contributor.author.fl_str_mv |
Veiga, Léia Aparecida |
dc.subject.por.fl_str_mv |
Pool Table Factories Consumer Market Innovation Market segments. Fábricas de Mesa para Bilhar Mercado Consumidor Inovação Segmentos de mercado. |
topic |
Pool Table Factories Consumer Market Innovation Market segments. Fábricas de Mesa para Bilhar Mercado Consumidor Inovação Segmentos de mercado. |
description |
This article aims to discuss marketing strategies tables for billiards in south-central Brazil, from three studies of different case. For this purpose we used primary sources (interviews and direct observation) and secondary sources. Among the plants that produce tables for billiards intended for sale itself, it was found the use of three strategies which include: the sale of tables for residences, leisure farms, recreational clubs, among others; trade of tables in the European style for a consumer market with greater purchasing power; trade tables and accessories only from the owners of leasing lines. These strategies are used as a way of coping with the competition, in the understanding of this study are reflected in consumer markets segments created by entrepreneurs of this branch. Through these market segments, business owners have increased their profit margin as well as expanding the spatial range of its consumer market. |
publishDate |
2015 |
dc.date.none.fl_str_mv |
2015-11-30 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Avaliado pelos pares |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://ojs.uel.br/revistas/uel/index.php/geografia/article/view/17539 10.5433/2447-1747.2015v24n1p39 |
url |
https://ojs.uel.br/revistas/uel/index.php/geografia/article/view/17539 |
identifier_str_mv |
10.5433/2447-1747.2015v24n1p39 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://ojs.uel.br/revistas/uel/index.php/geografia/article/view/17539/17368 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2015 GEOGRAFIA (Londrina) http://creativecommons.org/licenses/by-nc/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2015 GEOGRAFIA (Londrina) http://creativecommons.org/licenses/by-nc/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Estadual de Londrina |
publisher.none.fl_str_mv |
Universidade Estadual de Londrina |
dc.source.none.fl_str_mv |
GEOGRAFIA (Londrina); v. 24 n. 1 (2015); 39-54 2447-1747 reponame:Geografia (Londrina) instname:Universidade Estadual de Londrina (UEL) instacron:UEL |
instname_str |
Universidade Estadual de Londrina (UEL) |
instacron_str |
UEL |
institution |
UEL |
reponame_str |
Geografia (Londrina) |
collection |
Geografia (Londrina) |
repository.name.fl_str_mv |
Geografia (Londrina) - Universidade Estadual de Londrina (UEL) |
repository.mail.fl_str_mv |
revista.geografia.uel@gmail.com||marcar@uel.br||laudi@uel.br |
_version_ |
1799315431282966528 |