Narrative in the information flow during the knowledge sharing in micro and small companies: a multi-case study

• Autor(a) principal: Santos, Tatiana Cristina Siqueira
• Data de Publicação: 2018
• Outros Autores: Trzeciak, Dorzeli Salete, Varvakis, Gregório
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Informação & Informação
• Texto Completo: https://ojs.uel.br/revistas/uel/index.php/informacao/article/view/27488
• topic: Information flow; Knowledge sharing; Micro and small companies; Narrative; Flujo de información; Intercambio de conocimientos; Micro y pequeñas empresas; Narrativa; Fluxo de informação; Compartilhamento de conhecimento; Micro e pequenas empresas; Narrativa

Introduction: While the structure of micro and small companies tend to promote the creation of new knowledge, it is believed that most of those companies do not have a systematized process that allows to share all this knowledge for creating value. Purpose: To analyze the narrative in information flow during knowledge sharing processes and how it supports the improvement of processes and service in micro and small companies. Methodology: This research has a qualitative approach, it is exploratory and descriptive. This research uses multi-case study as a technical procedure, using the universe of companies member of the Commercial and Industrial Association of Florianópolis. Results: The survey evidences show that the narratives support the development of better service practices, increasing company results and competitiveness, from the streamlined action directed by management. The flow of information process itself is the channel of such practices, which depend of the knowledge of the owner-managers and are presented on an individual level. Conclusions: The study contributes with a new perspective for analyzing the information flow, by inserting the narrative to support the improvement of processes and organizational practices in micro and small companies.