The ideal of motherhood in virtual spaces: a study on the perception of mommy influencers on Mommy influencers on instagram

Detalhes bibliográficos
Autor(a) principal: Souza Emidio, Thassia
Data de Publicação: 2022
Outros Autores: Scaliante, Gabriela Borsato
Tipo de documento: Artigo
Idioma: por
Título da fonte: Estudos Interdisciplinares em Psicologia
Texto Completo: https://ojs.uel.br/revistas/uel/index.php/eip/article/view/47117
Resumo: The objective of this study was to reflect and understand how the idealization of motherhood in social networks based on the figure of “mommy influencers” reverberates in the motherhood experience of mothers who are their followers. We sought to elaborate a critical reflection on the idealization and the impacts that these influencers bring to the exercise of motherhood. This is a qualitative research, which used the semi-structured interview as an instrument. Seven mothers, female, aged between 21 and 31, who work as mothers and follow the “mommy influencers” profile on Instagram participated in this research. The results show in the mothers' reports the strong presence of feelings of doubt and ambivalence regarding motherhood. In addition, we observed an idealization of motherhood shown in the profiles of “mommy influencers”, that directly impacts the lives of the mothers who are its followers, acting as reinforcers of the idealization of motherhood in the social imaginary.
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spelling The ideal of motherhood in virtual spaces: a study on the perception of mommy influencers on Mommy influencers on instagramO ideal de maternidade nos espaços virtuais: um estudo sobre a percepção da maternidade de “Mommy influencers” no instagrammotherhoodsocial mediavirtualitymaternidaderedes sociaisvirtualidadeThe objective of this study was to reflect and understand how the idealization of motherhood in social networks based on the figure of “mommy influencers” reverberates in the motherhood experience of mothers who are their followers. We sought to elaborate a critical reflection on the idealization and the impacts that these influencers bring to the exercise of motherhood. This is a qualitative research, which used the semi-structured interview as an instrument. Seven mothers, female, aged between 21 and 31, who work as mothers and follow the “mommy influencers” profile on Instagram participated in this research. The results show in the mothers' reports the strong presence of feelings of doubt and ambivalence regarding motherhood. In addition, we observed an idealization of motherhood shown in the profiles of “mommy influencers”, that directly impacts the lives of the mothers who are its followers, acting as reinforcers of the idealization of motherhood in the social imaginary.Objetivou-se, neste estudo, refletir e compreender sobre como a idealização da maternidade nas redes sociais a partir da figura das “mommy influencers” reverbera na experiência de maternidade de mães que são suas seguidoras. Buscou-se elaborar uma reflexão sobre a idealização e os impactos que essas influencers trazem no exercício da maternidade. Trata-se de uma pesquisa qualitativa, que utilizou como instrumento a entrevista semidirigida. Participaram desta pesquisa sete mães, de sexo feminino, com idades de 21 a 31 anos, que exercem a maternidade e que acompanham o perfil de “mommy influencers” no Instagram. Os resultados mostram nos relatos das mães a forte presença de sentimentos de dúvida e ambivalência no que tange a maternidade. Ademais, observamos uma idealização da maternidade mostrada nos perfis de “mommy influencers” que impacta diretamente a vida das mães que são suas seguidoras, atuando como reforçadores da idealização da maternidade no imaginário social.  Universidade Estadual de Londrina2022-12-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://ojs.uel.br/revistas/uel/index.php/eip/article/view/4711710.5433/2236-6407.2022.v13.47117Estudos Interdisciplinares em Psicologia; v. 13 (2022); 01-212236-6407reponame:Estudos Interdisciplinares em Psicologiainstname:Universidade Estadual de Londrina (UEL)instacron:UELporhttps://ojs.uel.br/revistas/uel/index.php/eip/article/view/47117/48520Copyright (c) 2023 Estudos Interdisciplinares em Psicologiahttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessSouza Emidio, ThassiaScaliante, Gabriela Borsato2024-04-23T17:19:08Zoai:ojs.pkp.sfu.ca:article/47117Revistahttps://www.uel.br/revistas/uel/index.php/eipPUBhttps://www.uel.br/revistas/uel/index.php/eip/oai||revistaeip@uel.br2236-64072236-6407opendoar:2024-04-23T17:19:08Estudos Interdisciplinares em Psicologia - Universidade Estadual de Londrina (UEL)false
dc.title.none.fl_str_mv The ideal of motherhood in virtual spaces: a study on the perception of mommy influencers on Mommy influencers on instagram
O ideal de maternidade nos espaços virtuais: um estudo sobre a percepção da maternidade de “Mommy influencers” no instagram
title The ideal of motherhood in virtual spaces: a study on the perception of mommy influencers on Mommy influencers on instagram
spellingShingle The ideal of motherhood in virtual spaces: a study on the perception of mommy influencers on Mommy influencers on instagram
Souza Emidio, Thassia
motherhood
social media
virtuality
maternidade
redes sociais
virtualidade
title_short The ideal of motherhood in virtual spaces: a study on the perception of mommy influencers on Mommy influencers on instagram
title_full The ideal of motherhood in virtual spaces: a study on the perception of mommy influencers on Mommy influencers on instagram
title_fullStr The ideal of motherhood in virtual spaces: a study on the perception of mommy influencers on Mommy influencers on instagram
title_full_unstemmed The ideal of motherhood in virtual spaces: a study on the perception of mommy influencers on Mommy influencers on instagram
title_sort The ideal of motherhood in virtual spaces: a study on the perception of mommy influencers on Mommy influencers on instagram
author Souza Emidio, Thassia
author_facet Souza Emidio, Thassia
Scaliante, Gabriela Borsato
author_role author
author2 Scaliante, Gabriela Borsato
author2_role author
dc.contributor.author.fl_str_mv Souza Emidio, Thassia
Scaliante, Gabriela Borsato
dc.subject.por.fl_str_mv motherhood
social media
virtuality
maternidade
redes sociais
virtualidade
topic motherhood
social media
virtuality
maternidade
redes sociais
virtualidade
description The objective of this study was to reflect and understand how the idealization of motherhood in social networks based on the figure of “mommy influencers” reverberates in the motherhood experience of mothers who are their followers. We sought to elaborate a critical reflection on the idealization and the impacts that these influencers bring to the exercise of motherhood. This is a qualitative research, which used the semi-structured interview as an instrument. Seven mothers, female, aged between 21 and 31, who work as mothers and follow the “mommy influencers” profile on Instagram participated in this research. The results show in the mothers' reports the strong presence of feelings of doubt and ambivalence regarding motherhood. In addition, we observed an idealization of motherhood shown in the profiles of “mommy influencers”, that directly impacts the lives of the mothers who are its followers, acting as reinforcers of the idealization of motherhood in the social imaginary.
publishDate 2022
dc.date.none.fl_str_mv 2022-12-28
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/eip/article/view/47117
10.5433/2236-6407.2022.v13.47117
url https://ojs.uel.br/revistas/uel/index.php/eip/article/view/47117
identifier_str_mv 10.5433/2236-6407.2022.v13.47117
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://ojs.uel.br/revistas/uel/index.php/eip/article/view/47117/48520
dc.rights.driver.fl_str_mv Copyright (c) 2023 Estudos Interdisciplinares em Psicologia
https://creativecommons.org/licenses/by/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Estudos Interdisciplinares em Psicologia
https://creativecommons.org/licenses/by/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Estadual de Londrina
publisher.none.fl_str_mv Universidade Estadual de Londrina
dc.source.none.fl_str_mv Estudos Interdisciplinares em Psicologia; v. 13 (2022); 01-21
2236-6407
reponame:Estudos Interdisciplinares em Psicologia
instname:Universidade Estadual de Londrina (UEL)
instacron:UEL
instname_str Universidade Estadual de Londrina (UEL)
instacron_str UEL
institution UEL
reponame_str Estudos Interdisciplinares em Psicologia
collection Estudos Interdisciplinares em Psicologia
repository.name.fl_str_mv Estudos Interdisciplinares em Psicologia - Universidade Estadual de Londrina (UEL)
repository.mail.fl_str_mv ||revistaeip@uel.br
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