The ideal of motherhood in virtual spaces: a study on the perception of mommy influencers on Mommy influencers on instagram
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Data de Publicação: | 2022 |
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Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Estudos Interdisciplinares em Psicologia |
Texto Completo: | https://ojs.uel.br/revistas/uel/index.php/eip/article/view/47117 |
Resumo: | The objective of this study was to reflect and understand how the idealization of motherhood in social networks based on the figure of “mommy influencers” reverberates in the motherhood experience of mothers who are their followers. We sought to elaborate a critical reflection on the idealization and the impacts that these influencers bring to the exercise of motherhood. This is a qualitative research, which used the semi-structured interview as an instrument. Seven mothers, female, aged between 21 and 31, who work as mothers and follow the “mommy influencers” profile on Instagram participated in this research. The results show in the mothers' reports the strong presence of feelings of doubt and ambivalence regarding motherhood. In addition, we observed an idealization of motherhood shown in the profiles of “mommy influencers”, that directly impacts the lives of the mothers who are its followers, acting as reinforcers of the idealization of motherhood in the social imaginary. |
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Estudos Interdisciplinares em Psicologia |
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The ideal of motherhood in virtual spaces: a study on the perception of mommy influencers on Mommy influencers on instagramO ideal de maternidade nos espaços virtuais: um estudo sobre a percepção da maternidade de “Mommy influencers” no instagrammotherhoodsocial mediavirtualitymaternidaderedes sociaisvirtualidadeThe objective of this study was to reflect and understand how the idealization of motherhood in social networks based on the figure of “mommy influencers” reverberates in the motherhood experience of mothers who are their followers. We sought to elaborate a critical reflection on the idealization and the impacts that these influencers bring to the exercise of motherhood. This is a qualitative research, which used the semi-structured interview as an instrument. Seven mothers, female, aged between 21 and 31, who work as mothers and follow the “mommy influencers” profile on Instagram participated in this research. The results show in the mothers' reports the strong presence of feelings of doubt and ambivalence regarding motherhood. In addition, we observed an idealization of motherhood shown in the profiles of “mommy influencers”, that directly impacts the lives of the mothers who are its followers, acting as reinforcers of the idealization of motherhood in the social imaginary.Objetivou-se, neste estudo, refletir e compreender sobre como a idealização da maternidade nas redes sociais a partir da figura das “mommy influencers” reverbera na experiência de maternidade de mães que são suas seguidoras. Buscou-se elaborar uma reflexão sobre a idealização e os impactos que essas influencers trazem no exercício da maternidade. Trata-se de uma pesquisa qualitativa, que utilizou como instrumento a entrevista semidirigida. Participaram desta pesquisa sete mães, de sexo feminino, com idades de 21 a 31 anos, que exercem a maternidade e que acompanham o perfil de “mommy influencers” no Instagram. Os resultados mostram nos relatos das mães a forte presença de sentimentos de dúvida e ambivalência no que tange a maternidade. Ademais, observamos uma idealização da maternidade mostrada nos perfis de “mommy influencers” que impacta diretamente a vida das mães que são suas seguidoras, atuando como reforçadores da idealização da maternidade no imaginário social. Universidade Estadual de Londrina2022-12-28info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://ojs.uel.br/revistas/uel/index.php/eip/article/view/4711710.5433/2236-6407.2022.v13.47117Estudos Interdisciplinares em Psicologia; v. 13 (2022); 01-212236-6407reponame:Estudos Interdisciplinares em Psicologiainstname:Universidade Estadual de Londrina (UEL)instacron:UELporhttps://ojs.uel.br/revistas/uel/index.php/eip/article/view/47117/48520Copyright (c) 2023 Estudos Interdisciplinares em Psicologiahttps://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessSouza Emidio, ThassiaScaliante, Gabriela Borsato2024-04-23T17:19:08Zoai:ojs.pkp.sfu.ca:article/47117Revistahttps://www.uel.br/revistas/uel/index.php/eipPUBhttps://www.uel.br/revistas/uel/index.php/eip/oai||revistaeip@uel.br2236-64072236-6407opendoar:2024-04-23T17:19:08Estudos Interdisciplinares em Psicologia - Universidade Estadual de Londrina (UEL)false |
dc.title.none.fl_str_mv |
The ideal of motherhood in virtual spaces: a study on the perception of mommy influencers on Mommy influencers on instagram O ideal de maternidade nos espaços virtuais: um estudo sobre a percepção da maternidade de “Mommy influencers” no instagram |
title |
The ideal of motherhood in virtual spaces: a study on the perception of mommy influencers on Mommy influencers on instagram |
spellingShingle |
The ideal of motherhood in virtual spaces: a study on the perception of mommy influencers on Mommy influencers on instagram Souza Emidio, Thassia motherhood social media virtuality maternidade redes sociais virtualidade |
title_short |
The ideal of motherhood in virtual spaces: a study on the perception of mommy influencers on Mommy influencers on instagram |
title_full |
The ideal of motherhood in virtual spaces: a study on the perception of mommy influencers on Mommy influencers on instagram |
title_fullStr |
The ideal of motherhood in virtual spaces: a study on the perception of mommy influencers on Mommy influencers on instagram |
title_full_unstemmed |
The ideal of motherhood in virtual spaces: a study on the perception of mommy influencers on Mommy influencers on instagram |
title_sort |
The ideal of motherhood in virtual spaces: a study on the perception of mommy influencers on Mommy influencers on instagram |
author |
Souza Emidio, Thassia |
author_facet |
Souza Emidio, Thassia Scaliante, Gabriela Borsato |
author_role |
author |
author2 |
Scaliante, Gabriela Borsato |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Souza Emidio, Thassia Scaliante, Gabriela Borsato |
dc.subject.por.fl_str_mv |
motherhood social media virtuality maternidade redes sociais virtualidade |
topic |
motherhood social media virtuality maternidade redes sociais virtualidade |
description |
The objective of this study was to reflect and understand how the idealization of motherhood in social networks based on the figure of “mommy influencers” reverberates in the motherhood experience of mothers who are their followers. We sought to elaborate a critical reflection on the idealization and the impacts that these influencers bring to the exercise of motherhood. This is a qualitative research, which used the semi-structured interview as an instrument. Seven mothers, female, aged between 21 and 31, who work as mothers and follow the “mommy influencers” profile on Instagram participated in this research. The results show in the mothers' reports the strong presence of feelings of doubt and ambivalence regarding motherhood. In addition, we observed an idealization of motherhood shown in the profiles of “mommy influencers”, that directly impacts the lives of the mothers who are its followers, acting as reinforcers of the idealization of motherhood in the social imaginary. |
publishDate |
2022 |
dc.date.none.fl_str_mv |
2022-12-28 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://ojs.uel.br/revistas/uel/index.php/eip/article/view/47117 10.5433/2236-6407.2022.v13.47117 |
url |
https://ojs.uel.br/revistas/uel/index.php/eip/article/view/47117 |
identifier_str_mv |
10.5433/2236-6407.2022.v13.47117 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://ojs.uel.br/revistas/uel/index.php/eip/article/view/47117/48520 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2023 Estudos Interdisciplinares em Psicologia https://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2023 Estudos Interdisciplinares em Psicologia https://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Estadual de Londrina |
publisher.none.fl_str_mv |
Universidade Estadual de Londrina |
dc.source.none.fl_str_mv |
Estudos Interdisciplinares em Psicologia; v. 13 (2022); 01-21 2236-6407 reponame:Estudos Interdisciplinares em Psicologia instname:Universidade Estadual de Londrina (UEL) instacron:UEL |
instname_str |
Universidade Estadual de Londrina (UEL) |
instacron_str |
UEL |
institution |
UEL |
reponame_str |
Estudos Interdisciplinares em Psicologia |
collection |
Estudos Interdisciplinares em Psicologia |
repository.name.fl_str_mv |
Estudos Interdisciplinares em Psicologia - Universidade Estadual de Londrina (UEL) |
repository.mail.fl_str_mv |
||revistaeip@uel.br |
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