Competition and strategies: an analysis of an animal husbandry program in a private university - DOI: 10.4025/actascihumansoc.v27i1.1177

Detalhes bibliográficos
Autor(a) principal: Zaia, José Carlos Morosini
Data de Publicação: 2008
Outros Autores: Júnior, Victor Meyer, Lopes, Maria Cecília Barbosa
Tipo de documento: Artigo
Idioma: por
Título da fonte: Acta Scientiarum. Human and Social Sciences (Online)
Texto Completo: http://www.periodicos.uem.br/ojs/index.php/ActaSciHumanSocSci/article/view/1177
Resumo: Higher education institutions, by functioning in a competitive environment, are subjected to fluctuations in the demand of their academic programs. The purpose of this research is to examine the Animal Husbandry program of a private university in Paraná, seeking strategies that lead towards its feasibility. This research is characterized as a case study. Data were collected by applying a questionnaire to 33 faculty members and two administrators. For the majority (90%) of the respondents, the program is central to the mission of the university. Attractiveness was considered a strategic element, while prestige and reputation of the university the most relevant factors. Analysis revealed that the program is functioning in a competitive environment where there are two other similar programs. The need to improve the management of the program especially in areas such as marketing, academic quality and integration between institutional policies and management of the program is stressed.
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spelling Competition and strategies: an analysis of an animal husbandry program in a private university - DOI: 10.4025/actascihumansoc.v27i1.1177Competição e estratégias: uma análise do Curso de Zootecnia de uma universidade privada - DOI: 10.4025/actascihumansoc.v27i1.1177estratégiacompetiçãoeducação superiorzootecnia.Higher education institutions, by functioning in a competitive environment, are subjected to fluctuations in the demand of their academic programs. The purpose of this research is to examine the Animal Husbandry program of a private university in Paraná, seeking strategies that lead towards its feasibility. This research is characterized as a case study. Data were collected by applying a questionnaire to 33 faculty members and two administrators. For the majority (90%) of the respondents, the program is central to the mission of the university. Attractiveness was considered a strategic element, while prestige and reputation of the university the most relevant factors. Analysis revealed that the program is functioning in a competitive environment where there are two other similar programs. The need to improve the management of the program especially in areas such as marketing, academic quality and integration between institutional policies and management of the program is stressed.As instituições de educação superior, ao atuarem em um ambiente competitivo, estão sujeitas às oscilações na demanda dos cursos. O objetivo é o de examinar a realidade do curso de Zootecnia de uma universidade privada no Paraná, buscando identificar estratégias que permitam sua viabilização. A pesquisa caracteriza-se como estudo de caso. Os dados foram coletados por meio de questionário aplicado a 33 professores e 2 gestores. Para a maioria (90%) dos respondentes, a existência do curso é central ao cumprimento da missão institucional. A atratividade foi considerada estratégica pelos participantes da pesquisa, sendo prestígio e reputação institucional os principais fatores de atração de alunos. A análise revelou que o curso atua em um contexto competitivo, com a presença de três cursos similares. As conclusões indicam a necessidade de melhoria no gerenciamento do curso, especialmente ações de marketing, melhoria da qualidade acadêmica e integração entre políticas institucionais e gestão do curso.Universidade Estadual De Maringá2008-03-14info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://www.periodicos.uem.br/ojs/index.php/ActaSciHumanSocSci/article/view/117710.4025/actascihumansoc.v27i1.1177Acta Scientiarum. Human and Social Sciences; Vol 27 No 1 (2005); 111-117Acta Scientiarum. Human and Social Sciences; v. 27 n. 1 (2005); 111-1171807-86561679-7361reponame:Acta Scientiarum. Human and Social Sciences (Online)instname:Universidade Estadual de Maringá (UEM)instacron:UEMporhttp://www.periodicos.uem.br/ojs/index.php/ActaSciHumanSocSci/article/view/1177/599Zaia, José Carlos MorosiniJúnior, Victor MeyerLopes, Maria Cecília Barbosainfo:eu-repo/semantics/openAccess2022-11-23T17:35:18Zoai:periodicos.uem.br/ojs:article/1177Revistahttp://www.periodicos.uem.br/ojs/index.php/ActaSciHumanSocSci/indexPUBhttp://www.periodicos.uem.br/ojs/index.php/ActaSciHumanSocSci/oai||actahuman@uem.br1807-86561679-7361opendoar:2022-11-23T17:35:18Acta Scientiarum. Human and Social Sciences (Online) - Universidade Estadual de Maringá (UEM)false
dc.title.none.fl_str_mv Competition and strategies: an analysis of an animal husbandry program in a private university - DOI: 10.4025/actascihumansoc.v27i1.1177
Competição e estratégias: uma análise do Curso de Zootecnia de uma universidade privada - DOI: 10.4025/actascihumansoc.v27i1.1177
title Competition and strategies: an analysis of an animal husbandry program in a private university - DOI: 10.4025/actascihumansoc.v27i1.1177
spellingShingle Competition and strategies: an analysis of an animal husbandry program in a private university - DOI: 10.4025/actascihumansoc.v27i1.1177
Zaia, José Carlos Morosini
estratégia
competição
educação superior
zootecnia.
title_short Competition and strategies: an analysis of an animal husbandry program in a private university - DOI: 10.4025/actascihumansoc.v27i1.1177
title_full Competition and strategies: an analysis of an animal husbandry program in a private university - DOI: 10.4025/actascihumansoc.v27i1.1177
title_fullStr Competition and strategies: an analysis of an animal husbandry program in a private university - DOI: 10.4025/actascihumansoc.v27i1.1177
title_full_unstemmed Competition and strategies: an analysis of an animal husbandry program in a private university - DOI: 10.4025/actascihumansoc.v27i1.1177
title_sort Competition and strategies: an analysis of an animal husbandry program in a private university - DOI: 10.4025/actascihumansoc.v27i1.1177
author Zaia, José Carlos Morosini
author_facet Zaia, José Carlos Morosini
Júnior, Victor Meyer
Lopes, Maria Cecília Barbosa
author_role author
author2 Júnior, Victor Meyer
Lopes, Maria Cecília Barbosa
author2_role author
author
dc.contributor.author.fl_str_mv Zaia, José Carlos Morosini
Júnior, Victor Meyer
Lopes, Maria Cecília Barbosa
dc.subject.por.fl_str_mv estratégia
competição
educação superior
zootecnia.
topic estratégia
competição
educação superior
zootecnia.
description Higher education institutions, by functioning in a competitive environment, are subjected to fluctuations in the demand of their academic programs. The purpose of this research is to examine the Animal Husbandry program of a private university in Paraná, seeking strategies that lead towards its feasibility. This research is characterized as a case study. Data were collected by applying a questionnaire to 33 faculty members and two administrators. For the majority (90%) of the respondents, the program is central to the mission of the university. Attractiveness was considered a strategic element, while prestige and reputation of the university the most relevant factors. Analysis revealed that the program is functioning in a competitive environment where there are two other similar programs. The need to improve the management of the program especially in areas such as marketing, academic quality and integration between institutional policies and management of the program is stressed.
publishDate 2008
dc.date.none.fl_str_mv 2008-03-14
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://www.periodicos.uem.br/ojs/index.php/ActaSciHumanSocSci/article/view/1177
10.4025/actascihumansoc.v27i1.1177
url http://www.periodicos.uem.br/ojs/index.php/ActaSciHumanSocSci/article/view/1177
identifier_str_mv 10.4025/actascihumansoc.v27i1.1177
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv http://www.periodicos.uem.br/ojs/index.php/ActaSciHumanSocSci/article/view/1177/599
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Estadual De Maringá
publisher.none.fl_str_mv Universidade Estadual De Maringá
dc.source.none.fl_str_mv Acta Scientiarum. Human and Social Sciences; Vol 27 No 1 (2005); 111-117
Acta Scientiarum. Human and Social Sciences; v. 27 n. 1 (2005); 111-117
1807-8656
1679-7361
reponame:Acta Scientiarum. Human and Social Sciences (Online)
instname:Universidade Estadual de Maringá (UEM)
instacron:UEM
instname_str Universidade Estadual de Maringá (UEM)
instacron_str UEM
institution UEM
reponame_str Acta Scientiarum. Human and Social Sciences (Online)
collection Acta Scientiarum. Human and Social Sciences (Online)
repository.name.fl_str_mv Acta Scientiarum. Human and Social Sciences (Online) - Universidade Estadual de Maringá (UEM)
repository.mail.fl_str_mv ||actahuman@uem.br
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