Analysis of Instagram as a mechanism for disseminating scientific journals in biotechnology
Autor(a) principal: | |
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Data de Publicação: | 2023 |
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Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Acta Scientiarum. Human and Social Sciences (Online) |
Texto Completo: | https://periodicos.uem.br/ojs/index.php/ActaSciHumanSocSci/article/view/67338 |
Resumo: | The use of social networks has become routine for the majority of the world's population, approaching practically all types of subjects. Despite the relevance of social networks in society, the use of these means to communicate and disseminate science still needs to be better understood and explored. Understanding the benefits that the use of social networks by journals can bring to all those involved can reinforce the use of these spaces for dissemination and scientific communication. In this context, this article proposes to analyze the presence of journals in the field of biotechnology on Instagram. The ten journals with the highest score on the Scopus (2023) website were selected, checking which ones had an Instagram profile followed by behavior analysis and engagement rates. Three of these journals have profiles and two show good engagement results in their posts. Even though journals still have a timid presence on social networks such as Instagram, good results were observed when using this platform to communicate and disseminate science. Therefore, the public's interest in consuming scientific content on these networks is evident, strengthening the work of journals and researchers and contributing to the dissemination of information. |
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Analysis of Instagram as a mechanism for disseminating scientific journals in biotechnologyAnálise do Instagram como mecanismo de divulgação de periódicos científicos da área de biotecnologiadivulgação científica; comunicação científica; periódicos; redes sociais; Instagramdivulgação científica; comunicação científica; periódicos; redes sociais; InstagramThe use of social networks has become routine for the majority of the world's population, approaching practically all types of subjects. Despite the relevance of social networks in society, the use of these means to communicate and disseminate science still needs to be better understood and explored. Understanding the benefits that the use of social networks by journals can bring to all those involved can reinforce the use of these spaces for dissemination and scientific communication. In this context, this article proposes to analyze the presence of journals in the field of biotechnology on Instagram. The ten journals with the highest score on the Scopus (2023) website were selected, checking which ones had an Instagram profile followed by behavior analysis and engagement rates. Three of these journals have profiles and two show good engagement results in their posts. Even though journals still have a timid presence on social networks such as Instagram, good results were observed when using this platform to communicate and disseminate science. Therefore, the public's interest in consuming scientific content on these networks is evident, strengthening the work of journals and researchers and contributing to the dissemination of information.O uso de redes sociais tornou-se rotina para a maioria da população mundial, abordando praticamente todos os tipos de assuntos. Apesar da relevância das redes sociais na sociedade, o uso desses meios para comunicar e divulgar ciência ainda precisa ser melhor entendido e explorado. Compreender os benefícios que o uso das redes sociais pelos periódicos pode trazer para todos os envolvidos pode reforçar a utilização desses espaços para a divulgação e comunicação científica. Neste contexto, o presente artigo propõe analisar a presença dos periódicos da área de biotecnologia no Instagram. Foram selecionados os dez periódicos com maior pontuação no site Scopus (2023), verificando quais tinham perfil no Instagram seguidos pela análise do comportamento e taxas de engajamento. Três desses periódicos possuem perfis, sendo que dois apresentam bons resultados de engajamento em suas postagens. Mesmo que os periódicos ainda tenham uma presença tímida nas redes sociais, como o Instagram, observam-se bons resultados ao utilizar essa plataforma para comunicar e divulgar ciência. Portanto, é evidente o interesse do público em consumir conteúdo científico nessas redes, fortalecendo o trabalho dos periódicos, pesquisadores e contribuindo para a disseminação de informações.Universidade Estadual De Maringá2023-08-10info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.uem.br/ojs/index.php/ActaSciHumanSocSci/article/view/6733810.4025/actascihumansoc.v44i3.67338Acta Scientiarum. Human and Social Sciences; Vol 44 No 3 (2022); e67338Acta Scientiarum. Human and Social Sciences; v. 44 n. 3 (2022); e673381807-86561679-7361reponame:Acta Scientiarum. Human and Social Sciences (Online)instname:Universidade Estadual de Maringá (UEM)instacron:UEMporhttps://periodicos.uem.br/ojs/index.php/ActaSciHumanSocSci/article/view/67338/751375156272Copyright (c) 2023 Acta Scientiarum. Human and Social Scienceshttp://creativecommons.org/licenses/by/4.0info:eu-repo/semantics/openAccessFernandes, Gabriel Oliveira Thomé, Ralph Gruppi2023-09-05T13:52:18Zoai:periodicos.uem.br/ojs:article/67338Revistahttps://periodicos.uem.br/ojs/index.php/ActaSciHumanSocSciPUBhttps://periodicos.uem.br/ojs/index.php/ActaSciHumanSocSci/oai||actahuman@uem.br1807-86561679-7361opendoar:2023-09-05T13:52:18Acta Scientiarum. Human and Social Sciences (Online) - Universidade Estadual de Maringá (UEM)false |
dc.title.none.fl_str_mv |
Analysis of Instagram as a mechanism for disseminating scientific journals in biotechnology Análise do Instagram como mecanismo de divulgação de periódicos científicos da área de biotecnologia |
title |
Analysis of Instagram as a mechanism for disseminating scientific journals in biotechnology |
spellingShingle |
Analysis of Instagram as a mechanism for disseminating scientific journals in biotechnology Fernandes, Gabriel Oliveira divulgação científica; comunicação científica; periódicos; redes sociais; Instagram divulgação científica; comunicação científica; periódicos; redes sociais; Instagram |
title_short |
Analysis of Instagram as a mechanism for disseminating scientific journals in biotechnology |
title_full |
Analysis of Instagram as a mechanism for disseminating scientific journals in biotechnology |
title_fullStr |
Analysis of Instagram as a mechanism for disseminating scientific journals in biotechnology |
title_full_unstemmed |
Analysis of Instagram as a mechanism for disseminating scientific journals in biotechnology |
title_sort |
Analysis of Instagram as a mechanism for disseminating scientific journals in biotechnology |
author |
Fernandes, Gabriel Oliveira |
author_facet |
Fernandes, Gabriel Oliveira Thomé, Ralph Gruppi |
author_role |
author |
author2 |
Thomé, Ralph Gruppi |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Fernandes, Gabriel Oliveira Thomé, Ralph Gruppi |
dc.subject.por.fl_str_mv |
divulgação científica; comunicação científica; periódicos; redes sociais; Instagram divulgação científica; comunicação científica; periódicos; redes sociais; Instagram |
topic |
divulgação científica; comunicação científica; periódicos; redes sociais; Instagram divulgação científica; comunicação científica; periódicos; redes sociais; Instagram |
description |
The use of social networks has become routine for the majority of the world's population, approaching practically all types of subjects. Despite the relevance of social networks in society, the use of these means to communicate and disseminate science still needs to be better understood and explored. Understanding the benefits that the use of social networks by journals can bring to all those involved can reinforce the use of these spaces for dissemination and scientific communication. In this context, this article proposes to analyze the presence of journals in the field of biotechnology on Instagram. The ten journals with the highest score on the Scopus (2023) website were selected, checking which ones had an Instagram profile followed by behavior analysis and engagement rates. Three of these journals have profiles and two show good engagement results in their posts. Even though journals still have a timid presence on social networks such as Instagram, good results were observed when using this platform to communicate and disseminate science. Therefore, the public's interest in consuming scientific content on these networks is evident, strengthening the work of journals and researchers and contributing to the dissemination of information. |
publishDate |
2023 |
dc.date.none.fl_str_mv |
2023-08-10 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.uem.br/ojs/index.php/ActaSciHumanSocSci/article/view/67338 10.4025/actascihumansoc.v44i3.67338 |
url |
https://periodicos.uem.br/ojs/index.php/ActaSciHumanSocSci/article/view/67338 |
identifier_str_mv |
10.4025/actascihumansoc.v44i3.67338 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.uem.br/ojs/index.php/ActaSciHumanSocSci/article/view/67338/751375156272 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2023 Acta Scientiarum. Human and Social Sciences http://creativecommons.org/licenses/by/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2023 Acta Scientiarum. Human and Social Sciences http://creativecommons.org/licenses/by/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Estadual De Maringá |
publisher.none.fl_str_mv |
Universidade Estadual De Maringá |
dc.source.none.fl_str_mv |
Acta Scientiarum. Human and Social Sciences; Vol 44 No 3 (2022); e67338 Acta Scientiarum. Human and Social Sciences; v. 44 n. 3 (2022); e67338 1807-8656 1679-7361 reponame:Acta Scientiarum. Human and Social Sciences (Online) instname:Universidade Estadual de Maringá (UEM) instacron:UEM |
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Universidade Estadual de Maringá (UEM) |
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UEM |
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UEM |
reponame_str |
Acta Scientiarum. Human and Social Sciences (Online) |
collection |
Acta Scientiarum. Human and Social Sciences (Online) |
repository.name.fl_str_mv |
Acta Scientiarum. Human and Social Sciences (Online) - Universidade Estadual de Maringá (UEM) |
repository.mail.fl_str_mv |
||actahuman@uem.br |
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