Popular reference strategies in the municipal elections of Ponta Grossa/PR in 2020: a debate of political folkcommunication in the local context

Detalhes bibliográficos
Autor(a) principal: Gadini, Sérgio Luiz
Data de Publicação: 2022
Outros Autores: Woitowicz, Karina
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Internacional de Folkcomunicação
Texto Completo: https://revistas.uepg.br/index.php/folkcom/article/view/21103
Resumo: By focusing on the strategies of appropriation of popular culture in campaigns for councilors in Ponta Grossa/PR in 2020, this article proposes an analysis of the ways in which candidates are nominated, based on political folkcommunication. From a survey of the Tribunal Regional Eleitoral database, aspects such as belonging to the place (neighborhood, region or community), identification with a particular job category, the use of nicknames, among other resources that allow observing various elements of popular and media culture present in the electoral dispute. Finally, it appears that the use of references from popular culture, although it does not guarantee success in the electoral process, acts in the projection of the public figure of candidates, establishing relationships of proximity with the place and appeal to the electorate.
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spelling Popular reference strategies in the municipal elections of Ponta Grossa/PR in 2020: a debate of political folkcommunication in the local contextEstrategias de referencia popular en las elecciones municipales de Ponta Grossa/PR en 2020: un debate de folkcomunicación política en el contexto localEstratégias de referência popular nas eleições municipais de Ponta Grossa/PR em 2020: um debate da folkcomunicação política no contexto localFolkcomunicação políticaEleições municipais 2020Cultura popularPolitical folkcommunicationMunicipal elections 2020Popular cultureFolkcomunicación políticaElecciones municipales 2020Cultura popularBy focusing on the strategies of appropriation of popular culture in campaigns for councilors in Ponta Grossa/PR in 2020, this article proposes an analysis of the ways in which candidates are nominated, based on political folkcommunication. From a survey of the Tribunal Regional Eleitoral database, aspects such as belonging to the place (neighborhood, region or community), identification with a particular job category, the use of nicknames, among other resources that allow observing various elements of popular and media culture present in the electoral dispute. Finally, it appears that the use of references from popular culture, although it does not guarantee success in the electoral process, acts in the projection of the public figure of candidates, establishing relationships of proximity with the place and appeal to the electorate.Al enfocarse en las estrategias de apropiación de la cultura popular en las campañas para concejales en Ponta Grossa/PR en 2020, este artículo propone un análisis de las formas en que los candidatos son nominados, a partir de la folkcomunicación política. A partir de una consulta en la base de datos del Tribunal Regional Electoral, aspectos como la pertenencia al lugar (barrio, región o comunidad), la identificación con una determinada categoría laboral, el uso de apodos, entre otros recursos que permiten observar diversos elementos de la cultura popular y mediática presentes en la disputa electoral. Finalmente, parece que el uso de referentes de la cultura popular, si bien no garantiza el éxito en el proceso electoral, actúa en la proyección de la figura pública de los candidatos, estableciendo relaciones de proximidad con el lugar y atractivo para el electoradoAo enfocar as estratégias de apropriação da cultura popular nas campanhas para a Câmara de Vereadores em Ponta Grossa/PR em 2020, o presente artigo propõe uma análise das formas de nomeação das candidaturas, sustentada na folkcomunicação política. A partir de um levantamento junto à base de dados do Tribunal Regional Eleitoral, são identificados aspectos como o pertencimento ao local (bairro, região ou comunidade), a identificação com determinada categoria de trabalho, o uso de apelidos, entre outros recursos que permitem observar diversos elementos da cultura popular e midiática presentes na disputa eleitoral. Constata-se, por fim, que a utilização de referências da cultura popular, embora não garanta êxito no processo eleitoral, atua na projeção da figura pública de candidatos(as), estabelecendo relações de proximidade com o local e apelo ao eleitorado.Editora UEPG2022-12-23info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdftext/xmlhttps://revistas.uepg.br/index.php/folkcom/article/view/2110310.5212/RIF.v.20.i45.0009Revista Internacional de Folkcomunicação; v. 20 n. 45 (2022): Dossiê: Folkcomunicação e estudos de mídias local e regional; 162-1781807-496010.5212/10.5212/RIF.v.20.i45.00010017reponame:Revista Internacional de Folkcomunicaçãoinstname:Universidade Estadual de Ponta Grossa (UEPG)instacron:UEPGporhttps://revistas.uepg.br/index.php/folkcom/article/view/21103/209209217277https://revistas.uepg.br/index.php/folkcom/article/view/21103/209209217278Copyright (c) 2023 Revista Internacional de Folkcomunicaçãoinfo:eu-repo/semantics/openAccessGadini, Sérgio LuizWoitowicz, Karina2023-01-25T17:11:05Zoai:uepg.br:article/21103Revistahttp://www.revistas.uepg.br/index.php?journal=folkcomPUBhttp://www.revistas.uepg.br/index.php/folkcom/oairevistafolkcom@uepg.br||sergiogadini@yahoo.com.br1807-49601807-4960opendoar:2023-01-25T17:11:05Revista Internacional de Folkcomunicação - Universidade Estadual de Ponta Grossa (UEPG)false
dc.title.none.fl_str_mv Popular reference strategies in the municipal elections of Ponta Grossa/PR in 2020: a debate of political folkcommunication in the local context
Estrategias de referencia popular en las elecciones municipales de Ponta Grossa/PR en 2020: un debate de folkcomunicación política en el contexto local
Estratégias de referência popular nas eleições municipais de Ponta Grossa/PR em 2020: um debate da folkcomunicação política no contexto local
title Popular reference strategies in the municipal elections of Ponta Grossa/PR in 2020: a debate of political folkcommunication in the local context
spellingShingle Popular reference strategies in the municipal elections of Ponta Grossa/PR in 2020: a debate of political folkcommunication in the local context
Gadini, Sérgio Luiz
Folkcomunicação política
Eleições municipais 2020
Cultura popular
Political folkcommunication
Municipal elections 2020
Popular culture
Folkcomunicación política
Elecciones municipales 2020
Cultura popular
title_short Popular reference strategies in the municipal elections of Ponta Grossa/PR in 2020: a debate of political folkcommunication in the local context
title_full Popular reference strategies in the municipal elections of Ponta Grossa/PR in 2020: a debate of political folkcommunication in the local context
title_fullStr Popular reference strategies in the municipal elections of Ponta Grossa/PR in 2020: a debate of political folkcommunication in the local context
title_full_unstemmed Popular reference strategies in the municipal elections of Ponta Grossa/PR in 2020: a debate of political folkcommunication in the local context
title_sort Popular reference strategies in the municipal elections of Ponta Grossa/PR in 2020: a debate of political folkcommunication in the local context
author Gadini, Sérgio Luiz
author_facet Gadini, Sérgio Luiz
Woitowicz, Karina
author_role author
author2 Woitowicz, Karina
author2_role author
dc.contributor.author.fl_str_mv Gadini, Sérgio Luiz
Woitowicz, Karina
dc.subject.por.fl_str_mv Folkcomunicação política
Eleições municipais 2020
Cultura popular
Political folkcommunication
Municipal elections 2020
Popular culture
Folkcomunicación política
Elecciones municipales 2020
Cultura popular
topic Folkcomunicação política
Eleições municipais 2020
Cultura popular
Political folkcommunication
Municipal elections 2020
Popular culture
Folkcomunicación política
Elecciones municipales 2020
Cultura popular
description By focusing on the strategies of appropriation of popular culture in campaigns for councilors in Ponta Grossa/PR in 2020, this article proposes an analysis of the ways in which candidates are nominated, based on political folkcommunication. From a survey of the Tribunal Regional Eleitoral database, aspects such as belonging to the place (neighborhood, region or community), identification with a particular job category, the use of nicknames, among other resources that allow observing various elements of popular and media culture present in the electoral dispute. Finally, it appears that the use of references from popular culture, although it does not guarantee success in the electoral process, acts in the projection of the public figure of candidates, establishing relationships of proximity with the place and appeal to the electorate.
publishDate 2022
dc.date.none.fl_str_mv 2022-12-23
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
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dc.identifier.uri.fl_str_mv https://revistas.uepg.br/index.php/folkcom/article/view/21103
10.5212/RIF.v.20.i45.0009
url https://revistas.uepg.br/index.php/folkcom/article/view/21103
identifier_str_mv 10.5212/RIF.v.20.i45.0009
dc.language.iso.fl_str_mv por
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dc.relation.none.fl_str_mv https://revistas.uepg.br/index.php/folkcom/article/view/21103/209209217277
https://revistas.uepg.br/index.php/folkcom/article/view/21103/209209217278
dc.rights.driver.fl_str_mv Copyright (c) 2023 Revista Internacional de Folkcomunicação
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Revista Internacional de Folkcomunicação
eu_rights_str_mv openAccess
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dc.publisher.none.fl_str_mv Editora UEPG
publisher.none.fl_str_mv Editora UEPG
dc.source.none.fl_str_mv Revista Internacional de Folkcomunicação; v. 20 n. 45 (2022): Dossiê: Folkcomunicação e estudos de mídias local e regional; 162-178
1807-4960
10.5212/10.5212/RIF.v.20.i45.00010017
reponame:Revista Internacional de Folkcomunicação
instname:Universidade Estadual de Ponta Grossa (UEPG)
instacron:UEPG
instname_str Universidade Estadual de Ponta Grossa (UEPG)
instacron_str UEPG
institution UEPG
reponame_str Revista Internacional de Folkcomunicação
collection Revista Internacional de Folkcomunicação
repository.name.fl_str_mv Revista Internacional de Folkcomunicação - Universidade Estadual de Ponta Grossa (UEPG)
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