Regional TV: a study of the regionalization process of TV Meio Norte (PI)

• Autor(a) principal: Noleto, Amanda Lais
• Data de Publicação: 2022
• Outros Autores: Castelo Branco Rocha Carvalho, Samantha Viana
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista Internacional de Folkcomunicação
• Texto Completo: https://revistas.uepg.br/index.php/folkcom/article/view/21151
• topic: TV Regional; Regionalização; Tv Meio Norte; Regional TV; Regionalization; TV Meio Norte; Televisión regional; Regionalización; Televisión del Medio Norte

Globalization, over the last few years, has spread to all spaces and has given rise, among so many realities, to different ways of understanding the social context, given that the phenomenon has introduced new trends in the most varied fields – economic, ideological, historical, etc. In this environment, regionalization emerges as a viable path in a contemporaneity based on global actions, which safeguard ideals of valuing what is local. In this context, this article discusses TV Regional from the regionalization of TV Meio Norte - a station based in Teresina (PI). Adopting the methodologies of Bibliographic Research, Documentary Research and Case Study, it was analyzed how the regionalization process was constituted in the respective station. It can be said in this scenario that Grupo Meio Norte de Comunicação (GMNC) is perceived – and is called – as a vehicle of regional bias in Piauí, since it has a program that values ​​the production and broadcasting of regional content, even though it is It is important to highlight that the interest in producing regional content is not genuine, as it serves; and strengthens the broadcaster's hegemonic discourses in the state and/or sustains partnerships created over the years.