State of t he Ar t and Bibliography of the Folkc ommunication : Folkmarketing at the Parintins Folk Festival
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Data de Publicação: | 2020 |
Outros Autores: | |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Internacional de Folkcomunicação |
Texto Completo: | https://revistas.uepg.br/index.php/folkcom/article/view/19265 |
Resumo: | This research aims to present the academic studies that were carried out based on the theory of folkcommunication with a focus on folkmarketing, which is an organizational communication strategy, in the period from 2009 to 2018 (10 years). The state of the art provides support and proves the feasibility of a research. It also proves that the study contributes to the field of performance of Folkcommunication and Folkmarketing, as theories of communication. It has relevance for the academic area, because, despite being genuinely Brazilian, their use is still scarce and needs to be propagated in the field of research, especially in communication, due to its social relevance (studies that prioritize minorities that are on the margins of society). We conclude that bibliometric studies are invaluable tools for the area of information science, as they apply statistical and mathematical methods in order to analyze and build indicators on the dynamics and evolution of scientific and technological information, quantifying the processes of written communication, for journals and for the development of science as a whole. Folkcommunication; Folkmarketing; Marketing Communication; Popular culture; Parintins. |
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State of t he Ar t and Bibliography of the Folkc ommunication : Folkmarketing at the Parintins Folk FestivalEstado del Arte y Bibliometría de la Folkcomun icación : Folkmarketing en el Parintins Folk FestivalEstado da Arte e Bibliometria da Folkcomunicação: Folkmarketing no Festival Folclórico de ParintinsThis research aims to present the academic studies that were carried out based on the theory of folkcommunication with a focus on folkmarketing, which is an organizational communication strategy, in the period from 2009 to 2018 (10 years). The state of the art provides support and proves the feasibility of a research. It also proves that the study contributes to the field of performance of Folkcommunication and Folkmarketing, as theories of communication. It has relevance for the academic area, because, despite being genuinely Brazilian, their use is still scarce and needs to be propagated in the field of research, especially in communication, due to its social relevance (studies that prioritize minorities that are on the margins of society). We conclude that bibliometric studies are invaluable tools for the area of information science, as they apply statistical and mathematical methods in order to analyze and build indicators on the dynamics and evolution of scientific and technological information, quantifying the processes of written communication, for journals and for the development of science as a whole. Folkcommunication; Folkmarketing; Marketing Communication; Popular culture; Parintins.Esta investigación tiene como objetivo presentar los estudios académicos que se llevaron a cabo basados en la teoría de la comunicación popular con un enfoque en el marketing popular, que es una estrategia de comunicación organizacional, en el período de 2009 a 2018 (10 años). El estado del arte proporciona apoyo y demuestra la viabilidad de una investigación. También demuestra que el estudio contribuye al campo del desempeño de la Comunicación Folklórica y el Folkmarketing, como teorías de la comunicación. Tiene relevancia para el área académica, porque, a pesar de ser genuinamente brasileño, su uso aún es escaso y debe propagarse en el campo de la investigación, especialmente en comunicación, debido a su relevancia social (estudios que priorizan a las minorías que están al margen de sociedad). Concluimos que los estudios bibliométricos son herramientas invaluables para el área de la ciencia de la información, ya que aplican métodos estadísticos y matemáticos para analizar y construir indicadores sobre la dinámica y la evolución de la información científica y tecnológica, cuantificando los procesos de comunicación escrita. para revistas y para el desarrollo de la ciencia en su conjunto. Folkcomunicación; Folkmarketing; Comunicación de comercialización; Cultura popular; Parintins.A presente pesquisa pretende apresentar os estudos acadêmicos que foram realizados com base na teoria da folkcomunicação com foco em folkmarketing, que é uma estratégia de comunicação organizacional, no período que compreende os anos de 2009 a 2018 (10 anos). O estado da arte proporciona embasamento e comprova a viabilidade de uma pesquisa. Comprova ainda que o estudo contribui para o campo de atuação da Folkcomunicação e do Folkmarketing, como teorias da comunicação. Possui relevância para a área acadêmica, pois, apesar de serem genuinamente brasileiras, seu uso ainda se mostra escasso e precisa ser propagado no campo das pesquisas, especialmente em comunicação, por sua relevância social (estudos que priorizam as minorias que se situam à margem da sociedade). Conclui-se que os estudos bibliométricos são ferramentas de inestimável valor para a área da ciência da informação, por aplicar métodos estatísticos e matemáticos a fim de analisar e construir indicadores sobre a dinâmica e evolução da informação científica e tecnológica quantificando os processos de comunicação escrita, para os periódicos e para o desenvolvimento da ciência como um todo. Folkcomunicação; Folkmarketing; Comunicação Mercadológica; Cultura Popular; Parintins.Editora UEPG2020-06-24info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://revistas.uepg.br/index.php/folkcom/article/view/1926510.5212/RIF.v.18.i40.0015Revista Internacional de Folkcomunicação; v. 18 n. 40 (2020): (jan./jun. 2020): "Folkcomunicação, povos e comunidades tradicionais"; 247-2711807-496010.5212/RIF.v.18.i40.00010019reponame:Revista Internacional de Folkcomunicaçãoinstname:Universidade Estadual de Ponta Grossa (UEPG)instacron:UEPGporhttps://revistas.uepg.br/index.php/folkcom/article/view/19265/209209215236Copyright (c) 2020 Revista Internacional de Folkcomunicaçãoinfo:eu-repo/semantics/openAccessMiranda, Ana Paula AlmeidaLucena Filho, Severino Alves de2021-10-13T17:38:05Zoai:uepg.br:article/19265Revistahttp://www.revistas.uepg.br/index.php?journal=folkcomPUBhttp://www.revistas.uepg.br/index.php/folkcom/oairevistafolkcom@uepg.br||sergiogadini@yahoo.com.br1807-49601807-4960opendoar:2021-10-13T17:38:05Revista Internacional de Folkcomunicação - Universidade Estadual de Ponta Grossa (UEPG)false |
dc.title.none.fl_str_mv |
State of t he Ar t and Bibliography of the Folkc ommunication : Folkmarketing at the Parintins Folk Festival Estado del Arte y Bibliometría de la Folkcomun icación : Folkmarketing en el Parintins Folk Festival Estado da Arte e Bibliometria da Folkcomunicação: Folkmarketing no Festival Folclórico de Parintins |
title |
State of t he Ar t and Bibliography of the Folkc ommunication : Folkmarketing at the Parintins Folk Festival |
spellingShingle |
State of t he Ar t and Bibliography of the Folkc ommunication : Folkmarketing at the Parintins Folk Festival Miranda, Ana Paula Almeida |
title_short |
State of t he Ar t and Bibliography of the Folkc ommunication : Folkmarketing at the Parintins Folk Festival |
title_full |
State of t he Ar t and Bibliography of the Folkc ommunication : Folkmarketing at the Parintins Folk Festival |
title_fullStr |
State of t he Ar t and Bibliography of the Folkc ommunication : Folkmarketing at the Parintins Folk Festival |
title_full_unstemmed |
State of t he Ar t and Bibliography of the Folkc ommunication : Folkmarketing at the Parintins Folk Festival |
title_sort |
State of t he Ar t and Bibliography of the Folkc ommunication : Folkmarketing at the Parintins Folk Festival |
author |
Miranda, Ana Paula Almeida |
author_facet |
Miranda, Ana Paula Almeida Lucena Filho, Severino Alves de |
author_role |
author |
author2 |
Lucena Filho, Severino Alves de |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Miranda, Ana Paula Almeida Lucena Filho, Severino Alves de |
description |
This research aims to present the academic studies that were carried out based on the theory of folkcommunication with a focus on folkmarketing, which is an organizational communication strategy, in the period from 2009 to 2018 (10 years). The state of the art provides support and proves the feasibility of a research. It also proves that the study contributes to the field of performance of Folkcommunication and Folkmarketing, as theories of communication. It has relevance for the academic area, because, despite being genuinely Brazilian, their use is still scarce and needs to be propagated in the field of research, especially in communication, due to its social relevance (studies that prioritize minorities that are on the margins of society). We conclude that bibliometric studies are invaluable tools for the area of information science, as they apply statistical and mathematical methods in order to analyze and build indicators on the dynamics and evolution of scientific and technological information, quantifying the processes of written communication, for journals and for the development of science as a whole. Folkcommunication; Folkmarketing; Marketing Communication; Popular culture; Parintins. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-06-24 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://revistas.uepg.br/index.php/folkcom/article/view/19265 10.5212/RIF.v.18.i40.0015 |
url |
https://revistas.uepg.br/index.php/folkcom/article/view/19265 |
identifier_str_mv |
10.5212/RIF.v.18.i40.0015 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://revistas.uepg.br/index.php/folkcom/article/view/19265/209209215236 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2020 Revista Internacional de Folkcomunicação info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2020 Revista Internacional de Folkcomunicação |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Editora UEPG |
publisher.none.fl_str_mv |
Editora UEPG |
dc.source.none.fl_str_mv |
Revista Internacional de Folkcomunicação; v. 18 n. 40 (2020): (jan./jun. 2020): "Folkcomunicação, povos e comunidades tradicionais"; 247-271 1807-4960 10.5212/RIF.v.18.i40.00010019 reponame:Revista Internacional de Folkcomunicação instname:Universidade Estadual de Ponta Grossa (UEPG) instacron:UEPG |
instname_str |
Universidade Estadual de Ponta Grossa (UEPG) |
instacron_str |
UEPG |
institution |
UEPG |
reponame_str |
Revista Internacional de Folkcomunicação |
collection |
Revista Internacional de Folkcomunicação |
repository.name.fl_str_mv |
Revista Internacional de Folkcomunicação - Universidade Estadual de Ponta Grossa (UEPG) |
repository.mail.fl_str_mv |
revistafolkcom@uepg.br||sergiogadini@yahoo.com.br |
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1799317371900395520 |