A representação da Educação Física na mídia televisiva

• Autor(a) principal: Cândido, Cássia Marques
• Data de Publicação: 2015
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da UERJ
• Texto Completo: http://www.bdtd.uerj.br/handle/1/8275
• topic: Professional image; Physical education teacher; Television media; Soap opera Malhação; Fantástico TV Program; TV frame Medida Certa; Imagem-profissional; Professor de educação física; Mídia televisiva; Telenovela Malhação; Programa Fantástico; Quadro Medida Certa; CNPQ::CIENCIAS DA SAUDE::EDUCACAO FISICA

This research focuses on the professional image of the physical education teacher, considering the notoriety that this profession has acquired on television in the last years. The purpose is to clarify some of the meanings related to the approach of physical education in the context of two programs aired by television channel Rede Globo. The first was based on the eighteenth season of the television series/soap opera "Malhação" and the second on TV frame Medida Certa Measure right / 90 days to reset the body", displayed by the program Fantástico in 2011. The data had taken through access to the TV channel website, which provides for a certain period, the chapters of the mentioned soap opera, as well as editions of that TV show. The method used to guide the analysis of the production process of the senses was the theoretical referential of Discourse Analysis from the perspective of Orlandi. This method allows us to tread ways able to show the explicit and implicit senses coexisting in the speech. So were trodden paths to specific understanding of each phenomenon, that is, for data taken from Malhação were used transcription of dialogues, scenes of presentation and consideration of the camera plans used in their production. For the data from the TV frame Medida Certa were used transcription lines and construction of categories analyzed from an existing grid, considering the title, the speaker, what is said, the intermediary and the strategies used for publication of speech. The results became clear that the senses concerning the physical education present in the eighteenth season of Malhação were inspired by the competitive paradigm area. The outdated stereotypes about the professional and profession were also preserved because the sense for the elderly professor of physical education has been reduced to augmentation of features related to academic outdated. In addition, the results obtained from the analysis of the second phenomenon could clarify that physical education has been dealt with the use of scientific discourse from strategies ruled by examples tested by journalists and offered to viewers. The proposal contained in the TV frame Medida Certa contributed to the representation of physical education as a profession based on biological perspective that is established against the imposition of a risk to the subject, rising as a source of salvation and being separated from cultural and social issues. Besides highlighting meanings that allude to physical education represented in the media in the current moment, the study provided reflections about some principles that regulate the establishment of bodily practices in physical education.