Marcas do corpo na moda: a brasilidade imaginada nos desfiles de Alexandre Herchcovitch

• Autor(a) principal: Fonseca, Ligia Silva da
• Data de Publicação: 2015
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da UERJ
• Texto Completo: http://www.bdtd.uerj.br/handle/1/8982
• topic: Brazilianness; Fashion designer; Alexandre Herchcovitch; Alexandre Herchcovitch; CNPQ::CIENCIAS SOCIAIS APLICADAS::COMUNICACAO

In the present dissertation aimed to the understanding of the concept of Brazilianness, in the way it, as narrative, is articulated by the dynamics of fashion. To this end, the work of fashion designer Alexandre Herchcovitch was analyzed. The perspective adopted in reading and understanding the reality studied was the study of the imaginary and reflections of the body. Under this reading, the representations of fashion designer and stylist as professionals in the fashion field were investigated. The constituent elements of one of the narratives of Brazilianness are presented through the trajectory of the couturier Dener Pamplona de Abreu in the social context of the 1960s. In the stylist Alexandre Herchcovitch work, the concept of Brazilianness is investigated from the perspective of building a body design revealed through the analysis of four of his shows, having as a scene a globalized social atmosphere