Tecnologias tridimensionais e o designer de joias empreendedor fluminense

• Autor(a) principal: Almeida, Bruna Milam
• Data de Publicação: 2019
• Tipo de documento: Dissertação
• Idioma: por
• Título da fonte: Biblioteca Digital de Teses e Dissertações da UERJ
• Texto Completo: http://www.bdtd.uerj.br/handle/1/9073
• topic: Jewelry Design; Jewelry; Three-dimensional Technologies; Entrepreneurship; Design de Joias; Joalheria; Tecnologias Tridimensionais; Empreendedorismo; CNPQ::CIENCIAS SOCIAIS APLICADAS::DESENHO INDUSTRIAL

Jewelry is an occupation present in the history of mankind since the primitive era. To adorn goes beyond an increase of aesthetic quality and also contains a symbolic dimension, as well as the expression of values and social distinction. For that reason, jewelry represents and translates the spirit of the time of each society at the time it was made and used. There were many transformations until the current contemporary context that leads to the actual jewelry scenario, from social and cultural to even economical and productive changes. These transformations were not only about the design of jewel and its meanings, but extend to the professionals that act in there, from creators to artisans and merchants. In current times, and still recently, especially in Brazil, one of the professional recognized for its ability to develop jewelry projects is the designer. Considering the high speed of the transformations of the contemporary world and the rapid diffusion of three-dimensional technologies in jewelry industry, this professional is also under transformations in its performance that deserves to be deeply studied and explored. Therefore, from a regional perspective, this work aims to understand how the diffusion of new technologies has influenced these jewelry designers with entrepreneurial performance in Rio de Janeiro. In order to fulfill this objective, the research is composed of theoretical foundation about jewelry in the world and in Brazil, focusing in Rio de Janeiro state context, followed by a foundation about techniques and technologies employed in jewelry. Furthermore, a theoretical foundation about entrepreneurship was made, especially in design and with a final focus on jewelry. Then, using a qualitative research method, semipadronized interviews were applied in a population of jewelry designers-entrepreneurs from Rio de Janeiro, whose objective is to identify the impact of the new technologies on the motivation of designers to endeavor on jewelry. Additionally and simultaneously, a systematic participant observation was made during a jewelry exhibition, whose participants are jewelry designers-entrepreneurs from Rio de Janeiro state. Finally, conclusions about the influence of these new technologies on the performance of jewelry designers are presented, since aspects related to their motivation to endeavor on jewelry until the presentation of limitations faced by them. In addition, questions were raised that deserve to be better explored so that these jewelry designers from Rio de Janeiro can sustainably develop their businesses independently, involving entrepreneurship, management and strategic use of diverse techniques and technologies.