THE OBJECTIVATION OF WOMEN IN ITAIPAVA ADVERTISING SPARE PARTS: A CRITICAL ANALYSIS OF THE STRENGTHENING OF PATRIARCHAL IDEOLOGY

Detalhes bibliográficos
Autor(a) principal: Mesquita, Fernanda Vidal
Data de Publicação: 2017
Outros Autores: Fernandes, Patrí­cia de Sousa, Silva, Maria de Fátima Lopes da, Carvalho, Alaí­de Angélica de Menezes Cabral
Tipo de documento: Artigo
Idioma: por
Título da fonte: Revista Colineares
Texto Completo: https://periodicos.apps.uern.br/index.php/RCOL/article/view/145
Resumo: This paper aims to investigate how women are represented in the media, specifically, analyzing their objectification and the perpetuation of stereotypes assigned to it. To do so, we will analyze two advertising pieces of Itaipava beer. As a theoretical basis, we will conduct discussions based on authors such as Beauvoir (1967), Bourdieu (2014), Dworkin (1981), Fairclough (1989, 2001, 2003), Thompson (2009), among others. The results show that the influence of the media on people's lives, especially in the present day, is great, making the debate about this subject extremely necessary, since the effects of female objectification are very harmful and can generate irreparable social ills.
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spelling THE OBJECTIVATION OF WOMEN IN ITAIPAVA ADVERTISING SPARE PARTS: A CRITICAL ANALYSIS OF THE STRENGTHENING OF PATRIARCHAL IDEOLOGYA OBJETIVAÇÃO DA MULHER EM PEÇAS PUBLICITÁRIAS DA ITAIPAVA: UMA ANÁLISE CRÍTICA DO REFORÇO À IDEOLOGIA PATRIARCALObjectificationFeminine bodyIdeologyMediaObjetificaçãoCorpo femininoIdeologiaMí­diaThis paper aims to investigate how women are represented in the media, specifically, analyzing their objectification and the perpetuation of stereotypes assigned to it. To do so, we will analyze two advertising pieces of Itaipava beer. As a theoretical basis, we will conduct discussions based on authors such as Beauvoir (1967), Bourdieu (2014), Dworkin (1981), Fairclough (1989, 2001, 2003), Thompson (2009), among others. The results show that the influence of the media on people's lives, especially in the present day, is great, making the debate about this subject extremely necessary, since the effects of female objectification are very harmful and can generate irreparable social ills. O presente trabalho tem como objetivo investigar a forma como a mulher é representada na mí­dia, especificamente, analisando sua objetificação e a perpetuação de estereótipos designados a ela. Para tanto, analisaremos duas peças publicitárias da cerveja Itaipava. Para fundamentar nosso estudo, realizaremos discussões baseadas em autores como: Beauvoir (1967), Bourdieu (2014), Dworkin (1981), Fairclough (1989; 2001; 2003), Thompson (2009), entre outros. Os resultados evidenciam que a influência da mí­dia na vida das pessoas, sobretudo nos dias atuais, é grandiosa, tornando, o debate sobre esse assunto extremamente necessário pois os efeitos da objetificação feminina são muito danosos e podem gerar mazelas sociais irreparáveis. Edições UERN2017-12-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.apps.uern.br/index.php/RCOL/article/view/145COLINEARES; v. 4 n. 2 (2017): Revista Colineares; 100-1142357-8203reponame:Revista Colinearesinstname:Universidade do Estado do Rio Grande do Norte (UERN)instacron:UERNporhttps://periodicos.apps.uern.br/index.php/RCOL/article/view/145/105Copyright (c) 2017 Fernanda Vidal Mesquita, Patrí­cia de Sousa Fernandes, Maria de Fátima Lopes da Silva, Alaí­de Angélica de Menezes Cabral Carvalhohttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessMesquita, Fernanda VidalFernandes, Patrí­cia de SousaSilva, Maria de Fátima Lopes daCarvalho, Alaí­de Angélica de Menezes Cabral2023-07-31T16:17:55Zoai:ojs2.periodicos.apps.uern.br:article/145Revistahttp://periodicos.uern.br/index.php/colinearesPUBhttp://periodicos.uern.br/index.php/colineares/oai||rev.colineares@uern.br2357-82032357-8203opendoar:2024-05-17T13:37:36.074962Revista Colineares - Universidade do Estado do Rio Grande do Norte (UERN)false
dc.title.none.fl_str_mv THE OBJECTIVATION OF WOMEN IN ITAIPAVA ADVERTISING SPARE PARTS: A CRITICAL ANALYSIS OF THE STRENGTHENING OF PATRIARCHAL IDEOLOGY
A OBJETIVAÇÃO DA MULHER EM PEÇAS PUBLICITÁRIAS DA ITAIPAVA: UMA ANÁLISE CRÍTICA DO REFORÇO À IDEOLOGIA PATRIARCAL
title THE OBJECTIVATION OF WOMEN IN ITAIPAVA ADVERTISING SPARE PARTS: A CRITICAL ANALYSIS OF THE STRENGTHENING OF PATRIARCHAL IDEOLOGY
spellingShingle THE OBJECTIVATION OF WOMEN IN ITAIPAVA ADVERTISING SPARE PARTS: A CRITICAL ANALYSIS OF THE STRENGTHENING OF PATRIARCHAL IDEOLOGY
Mesquita, Fernanda Vidal
Objectification
Feminine body
Ideology
Media
Objetificação
Corpo feminino
Ideologia
Mí­dia
title_short THE OBJECTIVATION OF WOMEN IN ITAIPAVA ADVERTISING SPARE PARTS: A CRITICAL ANALYSIS OF THE STRENGTHENING OF PATRIARCHAL IDEOLOGY
title_full THE OBJECTIVATION OF WOMEN IN ITAIPAVA ADVERTISING SPARE PARTS: A CRITICAL ANALYSIS OF THE STRENGTHENING OF PATRIARCHAL IDEOLOGY
title_fullStr THE OBJECTIVATION OF WOMEN IN ITAIPAVA ADVERTISING SPARE PARTS: A CRITICAL ANALYSIS OF THE STRENGTHENING OF PATRIARCHAL IDEOLOGY
title_full_unstemmed THE OBJECTIVATION OF WOMEN IN ITAIPAVA ADVERTISING SPARE PARTS: A CRITICAL ANALYSIS OF THE STRENGTHENING OF PATRIARCHAL IDEOLOGY
title_sort THE OBJECTIVATION OF WOMEN IN ITAIPAVA ADVERTISING SPARE PARTS: A CRITICAL ANALYSIS OF THE STRENGTHENING OF PATRIARCHAL IDEOLOGY
author Mesquita, Fernanda Vidal
author_facet Mesquita, Fernanda Vidal
Fernandes, Patrí­cia de Sousa
Silva, Maria de Fátima Lopes da
Carvalho, Alaí­de Angélica de Menezes Cabral
author_role author
author2 Fernandes, Patrí­cia de Sousa
Silva, Maria de Fátima Lopes da
Carvalho, Alaí­de Angélica de Menezes Cabral
author2_role author
author
author
dc.contributor.author.fl_str_mv Mesquita, Fernanda Vidal
Fernandes, Patrí­cia de Sousa
Silva, Maria de Fátima Lopes da
Carvalho, Alaí­de Angélica de Menezes Cabral
dc.subject.por.fl_str_mv Objectification
Feminine body
Ideology
Media
Objetificação
Corpo feminino
Ideologia
Mí­dia
topic Objectification
Feminine body
Ideology
Media
Objetificação
Corpo feminino
Ideologia
Mí­dia
description This paper aims to investigate how women are represented in the media, specifically, analyzing their objectification and the perpetuation of stereotypes assigned to it. To do so, we will analyze two advertising pieces of Itaipava beer. As a theoretical basis, we will conduct discussions based on authors such as Beauvoir (1967), Bourdieu (2014), Dworkin (1981), Fairclough (1989, 2001, 2003), Thompson (2009), among others. The results show that the influence of the media on people's lives, especially in the present day, is great, making the debate about this subject extremely necessary, since the effects of female objectification are very harmful and can generate irreparable social ills.
publishDate 2017
dc.date.none.fl_str_mv 2017-12-31
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.apps.uern.br/index.php/RCOL/article/view/145
url https://periodicos.apps.uern.br/index.php/RCOL/article/view/145
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.apps.uern.br/index.php/RCOL/article/view/145/105
dc.rights.driver.fl_str_mv https://creativecommons.org/licenses/by-nc-sa/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv https://creativecommons.org/licenses/by-nc-sa/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Edições UERN
publisher.none.fl_str_mv Edições UERN
dc.source.none.fl_str_mv COLINEARES; v. 4 n. 2 (2017): Revista Colineares; 100-114
2357-8203
reponame:Revista Colineares
instname:Universidade do Estado do Rio Grande do Norte (UERN)
instacron:UERN
instname_str Universidade do Estado do Rio Grande do Norte (UERN)
instacron_str UERN
institution UERN
reponame_str Revista Colineares
collection Revista Colineares
repository.name.fl_str_mv Revista Colineares - Universidade do Estado do Rio Grande do Norte (UERN)
repository.mail.fl_str_mv ||rev.colineares@uern.br
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