A multimodal analysis of public and private spaces in downtown Mossoró/Brazil
Autor(a) principal: | |
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Data de Publicação: | 2020 |
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Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Revista Colineares |
Texto Completo: | https://periodicos.apps.uern.br/index.php/RCOL/article/view/2625 |
Resumo: | With the emergence of new media communication mediums, after the explosion of new technologies, the downtown area of big and small cities alike is marked by many distinct and multimodal textual apparatus. In this article, we investigate how the construction of meaning occurs in a geosemiotic landscape in downtown Mossoró/Brazil, through the following research-question: how do subjects, in public and private spaces in downtown Mossoró/Brazil, produce multimodal texts? Therefore, the main objective is to analyze urban spaces, public and private in the aforementioned city, in the light of Grammar of Visual Design (GVD), developed by the scholars Kress and Van Leeuwen (2006). Specific objectives are: a) select public and private spaces through the use of Google Maps; b) classify and describe multimodal texts found in the researched spaces; and, c) analyze imagetic elements using the GVD representational, interactive, and compositional Metafunctions.. This qualitative research shows how text is related to public and private spaces as well as the reader/observer, allowing the social members of the community to understand the intentions behind the text, the reason why they are shown in a given space and not another. |
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A multimodal analysis of public and private spaces in downtown Mossoró/BrazilAnálise multimodal dos espaços públicos e privados no centro da cidade de Mossoró/RNMultimodal analysisGrammar of Visual DesignPublic and private spacesGeosemioticSemiotic landscapesAnálise multimodalGramática do Design VisualEspaços públicos e privadosGeossemióticaPaisagens semióticasWith the emergence of new media communication mediums, after the explosion of new technologies, the downtown area of big and small cities alike is marked by many distinct and multimodal textual apparatus. In this article, we investigate how the construction of meaning occurs in a geosemiotic landscape in downtown Mossoró/Brazil, through the following research-question: how do subjects, in public and private spaces in downtown Mossoró/Brazil, produce multimodal texts? Therefore, the main objective is to analyze urban spaces, public and private in the aforementioned city, in the light of Grammar of Visual Design (GVD), developed by the scholars Kress and Van Leeuwen (2006). Specific objectives are: a) select public and private spaces through the use of Google Maps; b) classify and describe multimodal texts found in the researched spaces; and, c) analyze imagetic elements using the GVD representational, interactive, and compositional Metafunctions.. This qualitative research shows how text is related to public and private spaces as well as the reader/observer, allowing the social members of the community to understand the intentions behind the text, the reason why they are shown in a given space and not another.Com os novos meios midiáticos de comunicação, que surgiram ainda mais com a explosão das novas tecnologias, as metrópoles e os centros das cidades ganharam muitos aparatos textuais distintos e multimodais. Neste artigo, investigamos como se dá a construção de sentido das paisagens geossemióticas no centro da cidade de Mossoró/RN, a partir da seguinte questão: como os sujeitos, nos espaços públicos e privados no centro da cidade de Mossoró/RN, produzem textos multimodais? Por isso, o objetivo principal é analisar os espaços urbanos, públicos e privados do centro desta cidade, à luz da Gramática do Design Visual (GDV), desenvolvida pelos teóricos Kress e Van Leeuwen (2006). Os objetivos específicos são: a) selecionar os espaços públicos e privados a partir do Google Maps; b) classificar e descrever os textos multimodais encontrados nos espaços pesquisados; c) analisar os elementos imagéticos a partir das metafunções Representacional, Interativa, Composicional da GDV. Esta pesquisa, de caráter qualitativo, trouxe à tona como o texto se relaciona com o ambiente e com o leitor/observador, possibilitando aos membros sociais da comunidade apreenderem as intenções que estão por trás de um texto, bem como o porquê de estarem em um espaço e não em outro. o espaço/lugar que nos cerca e os discursos multissemióticos por este produzidos. Edições UERN2020-06-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.apps.uern.br/index.php/RCOL/article/view/2625COLINEARES; v. 7 n. 1 (2020): Revista Colineares; 19-522357-8203reponame:Revista Colinearesinstname:Universidade do Estado do Rio Grande do Norte (UERN)instacron:UERNporhttps://periodicos.apps.uern.br/index.php/RCOL/article/view/2625/2366Copyright (c) 2020 Josielle Raquel Dantas da Silva, Moises Batista da Silvahttps://creativecommons.org/licenses/by-nc-sa/4.0info:eu-repo/semantics/openAccessSilva, Josielle Raquel Dantas da Silva, Moises Batista da 2023-07-31T16:18:01Zoai:ojs2.periodicos.apps.uern.br:article/2625Revistahttp://periodicos.uern.br/index.php/colinearesPUBhttp://periodicos.uern.br/index.php/colineares/oai||rev.colineares@uern.br2357-82032357-8203opendoar:2024-05-17T13:37:38.192795Revista Colineares - Universidade do Estado do Rio Grande do Norte (UERN)false |
dc.title.none.fl_str_mv |
A multimodal analysis of public and private spaces in downtown Mossoró/Brazil Análise multimodal dos espaços públicos e privados no centro da cidade de Mossoró/RN |
title |
A multimodal analysis of public and private spaces in downtown Mossoró/Brazil |
spellingShingle |
A multimodal analysis of public and private spaces in downtown Mossoró/Brazil Silva, Josielle Raquel Dantas da Multimodal analysis Grammar of Visual Design Public and private spaces Geosemiotic Semiotic landscapes Análise multimodal Gramática do Design Visual Espaços públicos e privados Geossemiótica Paisagens semióticas |
title_short |
A multimodal analysis of public and private spaces in downtown Mossoró/Brazil |
title_full |
A multimodal analysis of public and private spaces in downtown Mossoró/Brazil |
title_fullStr |
A multimodal analysis of public and private spaces in downtown Mossoró/Brazil |
title_full_unstemmed |
A multimodal analysis of public and private spaces in downtown Mossoró/Brazil |
title_sort |
A multimodal analysis of public and private spaces in downtown Mossoró/Brazil |
author |
Silva, Josielle Raquel Dantas da |
author_facet |
Silva, Josielle Raquel Dantas da Silva, Moises Batista da |
author_role |
author |
author2 |
Silva, Moises Batista da |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Silva, Josielle Raquel Dantas da Silva, Moises Batista da |
dc.subject.por.fl_str_mv |
Multimodal analysis Grammar of Visual Design Public and private spaces Geosemiotic Semiotic landscapes Análise multimodal Gramática do Design Visual Espaços públicos e privados Geossemiótica Paisagens semióticas |
topic |
Multimodal analysis Grammar of Visual Design Public and private spaces Geosemiotic Semiotic landscapes Análise multimodal Gramática do Design Visual Espaços públicos e privados Geossemiótica Paisagens semióticas |
description |
With the emergence of new media communication mediums, after the explosion of new technologies, the downtown area of big and small cities alike is marked by many distinct and multimodal textual apparatus. In this article, we investigate how the construction of meaning occurs in a geosemiotic landscape in downtown Mossoró/Brazil, through the following research-question: how do subjects, in public and private spaces in downtown Mossoró/Brazil, produce multimodal texts? Therefore, the main objective is to analyze urban spaces, public and private in the aforementioned city, in the light of Grammar of Visual Design (GVD), developed by the scholars Kress and Van Leeuwen (2006). Specific objectives are: a) select public and private spaces through the use of Google Maps; b) classify and describe multimodal texts found in the researched spaces; and, c) analyze imagetic elements using the GVD representational, interactive, and compositional Metafunctions.. This qualitative research shows how text is related to public and private spaces as well as the reader/observer, allowing the social members of the community to understand the intentions behind the text, the reason why they are shown in a given space and not another. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-06-30 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.apps.uern.br/index.php/RCOL/article/view/2625 |
url |
https://periodicos.apps.uern.br/index.php/RCOL/article/view/2625 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.apps.uern.br/index.php/RCOL/article/view/2625/2366 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2020 Josielle Raquel Dantas da Silva, Moises Batista da Silva https://creativecommons.org/licenses/by-nc-sa/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2020 Josielle Raquel Dantas da Silva, Moises Batista da Silva https://creativecommons.org/licenses/by-nc-sa/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Edições UERN |
publisher.none.fl_str_mv |
Edições UERN |
dc.source.none.fl_str_mv |
COLINEARES; v. 7 n. 1 (2020): Revista Colineares; 19-52 2357-8203 reponame:Revista Colineares instname:Universidade do Estado do Rio Grande do Norte (UERN) instacron:UERN |
instname_str |
Universidade do Estado do Rio Grande do Norte (UERN) |
instacron_str |
UERN |
institution |
UERN |
reponame_str |
Revista Colineares |
collection |
Revista Colineares |
repository.name.fl_str_mv |
Revista Colineares - Universidade do Estado do Rio Grande do Norte (UERN) |
repository.mail.fl_str_mv |
||rev.colineares@uern.br |
_version_ |
1799318994802442240 |