Rio de Janeiro samba schools as economic inducer for tourism

• Autor(a) principal: Feitosa, Vanessa Houtet
• Data de Publicação: 2023
• Outros Autores: Zouain, Deborah Moraes, Bittencourt, Flora Thamiris Rodrigues, Duarte, André Luís Faria
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Revista de Cultura e Turismo
• Texto Completo: https://periodicos.uesc.br/index.php/cultur/article/view/3348

When observing the economic crisis of the last decades, which subtracted resources from the public coffers of the State of Rio de Janeiro, it is daily reported that not only public policies were affected by this recession, but also several relevant sociocultural initiatives. These initiatives legitimize the history of Rio as a “wonderful city” and its socioeconomic development. The carnival in Rio de Janeiro has worldwide exponentiality and is the target of curiosity and desire of tourists who travel from different parts of the globe to watch the carnival spectacle. However, this tourist manifestation continues in the search for ways of financial survival to cross the avenue with its carnival theme. In this study, it is observed how tourism behaves and its possibilities, from the perspective of heating up the carioca economy, in relation to the official parade held annually at the sambadrome. Through this study, the list of the most relevant and profitable tourism indicators in the generation of capital in the local economy will be analyzed, as well as researching the most significant strategic planning actions (strengths and weaknesses, opportunities and threats), based on the chain. production involving this type of organization.