La construcción del ethos en el anuncio de empiricus: un análisis trueview

Detalhes bibliográficos
Autor(a) principal: Soares , Thiago Barbosa
Data de Publicação: 2021
Outros Autores: Ghiraldelli, Paula Ramos
Tipo de documento: Artigo
Idioma: por
Título da fonte: Muiraquitã (Online)
Texto Completo: https://periodicos.ufac.br/index.php/mui/article/view/4644
Resumo: This article intends to analyze a truview ad from Empiricus Research, led by the employee from the advertising team − Bettina Rudolph −, through the perspective of the ethos and the enunciation scene (MAINGUENEAU, 2008; 2015), both developed by Analysis of Discourse. The justification for this analysis is the great impacto the object in its context, when the meritocratic speech takes strenght; in addition to the fact that the trueview format is a strong marker of the contemporary advertising − a new genre of discourse to be further investigated. Our analysis points out that the aspects that make up the ethos in the object occur in order to meet the needs that characterize its type and gender. Besides, the object ethos is built toenhance de meritocratic dicourse and promote an image of sucess.
id UFAC-1_8ae47556cbb0775de89c3e8048f31826
oai_identifier_str oai:ojs.pkp.sfu.ca:article/4644
network_acronym_str UFAC-1
network_name_str Muiraquitã (Online)
repository_id_str
spelling La construcción del ethos en el anuncio de empiricus: un análisis trueviewThe construction of the ethos in the empiricus announcement: a trueview analysisTrueview.Youtube.Análisis del discurso.EthosEscenas de enunciación.Trueview. Youtube. Discourse analysis. Ethos. Enunciation sceneThis article intends to analyze a truview ad from Empiricus Research, led by the employee from the advertising team − Bettina Rudolph −, through the perspective of the ethos and the enunciation scene (MAINGUENEAU, 2008; 2015), both developed by Analysis of Discourse. The justification for this analysis is the great impacto the object in its context, when the meritocratic speech takes strenght; in addition to the fact that the trueview format is a strong marker of the contemporary advertising − a new genre of discourse to be further investigated. Our analysis points out that the aspects that make up the ethos in the object occur in order to meet the needs that characterize its type and gender. Besides, the object ethos is built toenhance de meritocratic dicourse and promote an image of sucess.Este artículo pretende analizar un anuncio trueview de Empiricus Research, protagonizado por la funcionaria del equipo publicitario de la empresa − Bettina Rudolph −, desde la perspectiva de los conceptos de ethos y la escena de la enunciación (MAINGUENEAU, 2008; 2015), ambos desarrollados por Análisis del Discurso. La justificación del análisis es la gran repercusión del objeto en el contexto en el que se inserta, un momento en el que el discurso meritocrático toma fuerza. Nuestro análisis observa que los aspectos que componen el ethos en el objeto se producen con el fin de satisfacer las necesidades que marcan la tipología y el género del mismo, a pesar de desarrollarse dentro de una particularidad escenográfica. Además, el ethos del objeto se construye en el sentido de enaltecer el discurso meritocrático y promover una imagen de éxito.Nepan Editora2021-11-22info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufac.br/index.php/mui/article/view/464410.29327/210932.9.2-27Muiraquitã: Revista de Letras e Humanidades; v. 9 n. 2 (2021): Dossiê Temático Linguagens, Educação e Diversidades2525-59241807-1856reponame:Muiraquitã (Online)instname:Universidade Federal do Acre (UFAC)instacron:UFACporhttps://periodicos.ufac.br/index.php/mui/article/view/4644/3440Soares , Thiago Barbosa Ghiraldelli, Paula Ramos info:eu-repo/semantics/openAccess2023-08-04T00:26:15Zoai:ojs.pkp.sfu.ca:article/4644Revistahttps://periodicos.ufac.br/revista/index.php/mui/indexPUBhttps://periodicos.ufac.br/revista/index.php/mui/oaimuiraquita.ppgli@ufac.br2525-59241807-1856opendoar:2023-08-04T00:26:15Muiraquitã (Online) - Universidade Federal do Acre (UFAC)false
dc.title.none.fl_str_mv La construcción del ethos en el anuncio de empiricus: un análisis trueview
The construction of the ethos in the empiricus announcement: a trueview analysis
title La construcción del ethos en el anuncio de empiricus: un análisis trueview
spellingShingle La construcción del ethos en el anuncio de empiricus: un análisis trueview
Soares , Thiago Barbosa
Trueview.
Youtube.
Análisis del discurso.
Ethos
Escenas de enunciación.
Trueview. Youtube. Discourse analysis. Ethos. Enunciation scene
title_short La construcción del ethos en el anuncio de empiricus: un análisis trueview
title_full La construcción del ethos en el anuncio de empiricus: un análisis trueview
title_fullStr La construcción del ethos en el anuncio de empiricus: un análisis trueview
title_full_unstemmed La construcción del ethos en el anuncio de empiricus: un análisis trueview
title_sort La construcción del ethos en el anuncio de empiricus: un análisis trueview
author Soares , Thiago Barbosa
author_facet Soares , Thiago Barbosa
Ghiraldelli, Paula Ramos
author_role author
author2 Ghiraldelli, Paula Ramos
author2_role author
dc.contributor.author.fl_str_mv Soares , Thiago Barbosa
Ghiraldelli, Paula Ramos
dc.subject.por.fl_str_mv Trueview.
Youtube.
Análisis del discurso.
Ethos
Escenas de enunciación.
Trueview. Youtube. Discourse analysis. Ethos. Enunciation scene
topic Trueview.
Youtube.
Análisis del discurso.
Ethos
Escenas de enunciación.
Trueview. Youtube. Discourse analysis. Ethos. Enunciation scene
description This article intends to analyze a truview ad from Empiricus Research, led by the employee from the advertising team − Bettina Rudolph −, through the perspective of the ethos and the enunciation scene (MAINGUENEAU, 2008; 2015), both developed by Analysis of Discourse. The justification for this analysis is the great impacto the object in its context, when the meritocratic speech takes strenght; in addition to the fact that the trueview format is a strong marker of the contemporary advertising − a new genre of discourse to be further investigated. Our analysis points out that the aspects that make up the ethos in the object occur in order to meet the needs that characterize its type and gender. Besides, the object ethos is built toenhance de meritocratic dicourse and promote an image of sucess.
publishDate 2021
dc.date.none.fl_str_mv 2021-11-22
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufac.br/index.php/mui/article/view/4644
10.29327/210932.9.2-27
url https://periodicos.ufac.br/index.php/mui/article/view/4644
identifier_str_mv 10.29327/210932.9.2-27
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufac.br/index.php/mui/article/view/4644/3440
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Nepan Editora
publisher.none.fl_str_mv Nepan Editora
dc.source.none.fl_str_mv Muiraquitã: Revista de Letras e Humanidades; v. 9 n. 2 (2021): Dossiê Temático Linguagens, Educação e Diversidades
2525-5924
1807-1856
reponame:Muiraquitã (Online)
instname:Universidade Federal do Acre (UFAC)
instacron:UFAC
instname_str Universidade Federal do Acre (UFAC)
instacron_str UFAC
institution UFAC
reponame_str Muiraquitã (Online)
collection Muiraquitã (Online)
repository.name.fl_str_mv Muiraquitã (Online) - Universidade Federal do Acre (UFAC)
repository.mail.fl_str_mv muiraquita.ppgli@ufac.br
_version_ 1798329505894367232

Registros relacionados