CSCoupons: applying context-sensitivity to increase fast food advertising usefulness
Autor(a) principal: | |
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Data de Publicação: | 2013 |
Outros Autores: | |
Tipo de documento: | Artigo de conferência |
Idioma: | eng |
Título da fonte: | Repositório Institucional da UFBA |
Texto Completo: | http://repositorio.ufba.br/ri/handle/ri/25028 |
Resumo: | Companies spend too much money on advertising in order to improve their sales. However, the ratio between investment and effective sales is low. Increasing the usefulness of provided ads and discount coupons is an ongoing challenge in advertising, in order to enhance return on investments, reducing wastage and increasing revenue. Ubiquitous computing offers many features that are considered compliant to advertising needs. A key aspect in ubiquitous computing is the use of context to provide more relevant information to users, according to their current situation and environment. This paper introduces CSCoupons, a mobile context-sensitive system to deliver discount coupons. We conduct an experiment with a developed prototype of CSCoupons to assess the ideas about fast food coupons in shopping malls. To measure the usefulness of delivered discount coupons, we compared two versions of the prototype: with and without considering context information. The preliminary results show context-sensitivity highly increases advertising usefulness. |
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Falcão, RodrigoVieira, VaninhaFalcão, RodrigoVieira, Vaninha2018-01-15T18:31:24Z2013-11Falcão, R., & Vieira, V. (2013, November). CSCoupons: applying context-sensitivity to increase fast food advertising usefulness. In Proceedings of the 19th Brazilian symposium on Multimedia and the web (pp. 67-72). ACM.http://repositorio.ufba.br/ri/handle/ri/25028Proceedings of the 19th Brazilian symposium on Multimedia and the webCompanies spend too much money on advertising in order to improve their sales. However, the ratio between investment and effective sales is low. Increasing the usefulness of provided ads and discount coupons is an ongoing challenge in advertising, in order to enhance return on investments, reducing wastage and increasing revenue. Ubiquitous computing offers many features that are considered compliant to advertising needs. A key aspect in ubiquitous computing is the use of context to provide more relevant information to users, according to their current situation and environment. This paper introduces CSCoupons, a mobile context-sensitive system to deliver discount coupons. We conduct an experiment with a developed prototype of CSCoupons to assess the ideas about fast food coupons in shopping malls. To measure the usefulness of delivered discount coupons, we compared two versions of the prototype: with and without considering context information. The preliminary results show context-sensitivity highly increases advertising usefulness.Submitted by Rodrigo Falcão (rmfalcao@gmail.com) on 2018-01-13T19:49:46Z No. of bitstreams: 1 web141s-falcao.pdf: 2078895 bytes, checksum: 3858ffae70fa7ae95386749f84768ca5 (MD5)Approved for entry into archive by NUBIA OLIVEIRA (nubia.marilia@ufba.br) on 2018-01-15T18:31:24Z (GMT) No. of bitstreams: 1 web141s-falcao.pdf: 2078895 bytes, checksum: 3858ffae70fa7ae95386749f84768ca5 (MD5)Made available in DSpace on 2018-01-15T18:31:24Z (GMT). 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dc.title.pt_BR.fl_str_mv |
CSCoupons: applying context-sensitivity to increase fast food advertising usefulness |
title |
CSCoupons: applying context-sensitivity to increase fast food advertising usefulness |
spellingShingle |
CSCoupons: applying context-sensitivity to increase fast food advertising usefulness Falcão, Rodrigo Context-aware computing Ubiquitous advertising |
title_short |
CSCoupons: applying context-sensitivity to increase fast food advertising usefulness |
title_full |
CSCoupons: applying context-sensitivity to increase fast food advertising usefulness |
title_fullStr |
CSCoupons: applying context-sensitivity to increase fast food advertising usefulness |
title_full_unstemmed |
CSCoupons: applying context-sensitivity to increase fast food advertising usefulness |
title_sort |
CSCoupons: applying context-sensitivity to increase fast food advertising usefulness |
author |
Falcão, Rodrigo |
author_facet |
Falcão, Rodrigo Vieira, Vaninha |
author_role |
author |
author2 |
Vieira, Vaninha |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Falcão, Rodrigo Vieira, Vaninha Falcão, Rodrigo Vieira, Vaninha |
dc.subject.por.fl_str_mv |
Context-aware computing Ubiquitous advertising |
topic |
Context-aware computing Ubiquitous advertising |
description |
Companies spend too much money on advertising in order to improve their sales. However, the ratio between investment and effective sales is low. Increasing the usefulness of provided ads and discount coupons is an ongoing challenge in advertising, in order to enhance return on investments, reducing wastage and increasing revenue. Ubiquitous computing offers many features that are considered compliant to advertising needs. A key aspect in ubiquitous computing is the use of context to provide more relevant information to users, according to their current situation and environment. This paper introduces CSCoupons, a mobile context-sensitive system to deliver discount coupons. We conduct an experiment with a developed prototype of CSCoupons to assess the ideas about fast food coupons in shopping malls. To measure the usefulness of delivered discount coupons, we compared two versions of the prototype: with and without considering context information. The preliminary results show context-sensitivity highly increases advertising usefulness. |
publishDate |
2013 |
dc.date.issued.fl_str_mv |
2013-11 |
dc.date.accessioned.fl_str_mv |
2018-01-15T18:31:24Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/conferenceObject |
format |
conferenceObject |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
Falcão, R., & Vieira, V. (2013, November). CSCoupons: applying context-sensitivity to increase fast food advertising usefulness. In Proceedings of the 19th Brazilian symposium on Multimedia and the web (pp. 67-72). ACM. |
dc.identifier.uri.fl_str_mv |
http://repositorio.ufba.br/ri/handle/ri/25028 |
dc.identifier.number.pt_BR.fl_str_mv |
Proceedings of the 19th Brazilian symposium on Multimedia and the web |
identifier_str_mv |
Falcão, R., & Vieira, V. (2013, November). CSCoupons: applying context-sensitivity to increase fast food advertising usefulness. In Proceedings of the 19th Brazilian symposium on Multimedia and the web (pp. 67-72). ACM. Proceedings of the 19th Brazilian symposium on Multimedia and the web |
url |
http://repositorio.ufba.br/ri/handle/ri/25028 |
dc.language.iso.fl_str_mv |
eng |
language |
eng |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.publisher.none.fl_str_mv |
ACM |
dc.publisher.country.fl_str_mv |
Brasil |
publisher.none.fl_str_mv |
ACM |
dc.source.pt_BR.fl_str_mv |
https://doi.org/10.1145/2526188.2526233 |
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