Applying a context-sensitivity approach to increase fast food advertising usefulness
Autor(a) principal: | |
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Data de Publicação: | 2014 |
Outros Autores: | |
Tipo de documento: | Artigo de conferência |
Idioma: | eng |
Título da fonte: | Repositório Institucional da UFBA |
Texto Completo: | http://repositorio.ufba.br/ri/handle/ri/25342 |
Resumo: | Companies spend too much money on advertising in order to improve their sales. However, the ratio between investment and effective sales is low. Increasing the usefulness of provided ads and discount coupons is an ongoing challenge in advertising. This paper introduces our ongoing research about how (or if) context awareness can improve the usefulness of fast food discount coupons in an ubiquitous advertisement environment. We intent to conceptualize context for the domain, elaborate a model context that takes into account not just the relevance of each contextual element, but the strenght of the relations between contextual elements (that we call “contextual synergy”), and perform an experiment to measure the possible gain. |
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Falcão, RodrigoVieira, VaninhaFalcão, RodrigoVieira, Vaninha2018-02-21T21:59:11Z2014-05FALCAO, R.; VIEIRA, V. Applying a context-sensitivity approach to increase fast food advertising usefulness. In: WORKSHOP OF THESES AND DISSERTATIONS IN INFORMATION SYSTEMS, 7., 2014, Londrina, PR. Proceedings of the… Londrina, PR: WTDSI, 2014. Disponível em: <https://pdfs.semanticscholar.org/e722/5b3461b02ab0a1158b84c69d89225e14cc38.pdf> Acesso em: 01 maio 2014.2177-885Xhttp://repositorio.ufba.br/ri/handle/ri/25342v.5Companies spend too much money on advertising in order to improve their sales. However, the ratio between investment and effective sales is low. Increasing the usefulness of provided ads and discount coupons is an ongoing challenge in advertising. This paper introduces our ongoing research about how (or if) context awareness can improve the usefulness of fast food discount coupons in an ubiquitous advertisement environment. We intent to conceptualize context for the domain, elaborate a model context that takes into account not just the relevance of each contextual element, but the strenght of the relations between contextual elements (that we call “contextual synergy”), and perform an experiment to measure the possible gain.Submitted by Rodrigo Falcão (rmfalcao@gmail.com) on 2018-01-13T20:10:30Z No. of bitstreams: 1 Falcao_WTDSI_publicado.pdf: 53478 bytes, checksum: e02293f212559b6badfe227ab2d47aa4 (MD5)Rejected by NUBIA OLIVEIRA (nubia.marilia@ufba.br), reason: Prezado, A referência (ABNT ou APA) está incompleta e o campo de endereço eletrônico não foi preenchido. Atenciosamente, Núbia on 2018-01-15T18:46:51Z (GMT)Submitted by Rodrigo Falcão (rmfalcao@gmail.com) on 2018-01-23T22:22:14Z No. of bitstreams: 1 Falcao_WTDSI_publicado.pdf: 53478 bytes, checksum: e02293f212559b6badfe227ab2d47aa4 (MD5)Rejected by NUBIA OLIVEIRA (nubia.marilia@ufba.br), reason: Prezado autor, Esse artigo não foi publicado em periódico, conforme consta no registro de publicação no RI-UFBA. De acordo com informações postadas trata-se de um trabalho publicado em evento, certo? Ou estou enganada? Queira por gentileza proceder a publicação da maneira correta e submeter novamente. Atenciosamente, Núbia Oliveira Bibliotecária on 2018-01-24T14:00:26Z (GMT)Submitted by Rodrigo Falcão (rmfalcao@gmail.com) on 2018-01-25T17:23:56Z No. of bitstreams: 1 Falcao_WTDSI_publicado.pdf: 53478 bytes, checksum: e02293f212559b6badfe227ab2d47aa4 (MD5)Approved for entry into archive by NUBIA OLIVEIRA (nubia.marilia@ufba.br) on 2018-02-21T21:59:11Z (GMT) No. of bitstreams: 1 Falcao_WTDSI_publicado.pdf: 53478 bytes, checksum: e02293f212559b6badfe227ab2d47aa4 (MD5)Made available in DSpace on 2018-02-21T21:59:11Z (GMT). No. of bitstreams: 1 Falcao_WTDSI_publicado.pdf: 53478 bytes, checksum: e02293f212559b6badfe227ab2d47aa4 (MD5) Previous issue date: 2014-05Londrina, PRhttps://pdfs.semanticscholar.org/e722/5b3461b02ab0a1158b84c69d89225e14cc38.pdfreponame:Repositório Institucional da UFBAinstname:Universidade Federal da Bahia (UFBA)instacron:UFBAContext AwarenessSoftware EngineeringApplying a context-sensitivity approach to increase fast food advertising usefulnessinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/conferenceObject10000-01-01Brasilinfo:eu-repo/semantics/openAccessengORIGINALFalcao_WTDSI_publicado.pdfFalcao_WTDSI_publicado.pdfapplication/pdf53478https://repositorio.ufba.br/bitstream/ri/25342/1/Falcao_WTDSI_publicado.pdfe02293f212559b6badfe227ab2d47aa4MD51LICENSElicense.txtlicense.txttext/plain1345https://repositorio.ufba.br/bitstream/ri/25342/2/license.txtff6eaa8b858ea317fded99f125f5fcd0MD52TEXTFalcao_WTDSI_publicado.pdf.txtFalcao_WTDSI_publicado.pdf.txtExtracted texttext/plain12117https://repositorio.ufba.br/bitstream/ri/25342/3/Falcao_WTDSI_publicado.pdf.txt1be702ebdad28f386a6fc5e7fa5957abMD53ri/253422022-08-08 12:00:19.374oai:repositorio.ufba.br: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Repositório InstitucionalPUBhttp://192.188.11.11:8080/oai/requestopendoar:19322022-08-08T15:00:19Repositório Institucional da UFBA - Universidade Federal da Bahia (UFBA)false |
dc.title.pt_BR.fl_str_mv |
Applying a context-sensitivity approach to increase fast food advertising usefulness |
title |
Applying a context-sensitivity approach to increase fast food advertising usefulness |
spellingShingle |
Applying a context-sensitivity approach to increase fast food advertising usefulness Falcão, Rodrigo Context Awareness Software Engineering |
title_short |
Applying a context-sensitivity approach to increase fast food advertising usefulness |
title_full |
Applying a context-sensitivity approach to increase fast food advertising usefulness |
title_fullStr |
Applying a context-sensitivity approach to increase fast food advertising usefulness |
title_full_unstemmed |
Applying a context-sensitivity approach to increase fast food advertising usefulness |
title_sort |
Applying a context-sensitivity approach to increase fast food advertising usefulness |
author |
Falcão, Rodrigo |
author_facet |
Falcão, Rodrigo Vieira, Vaninha |
author_role |
author |
author2 |
Vieira, Vaninha |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Falcão, Rodrigo Vieira, Vaninha Falcão, Rodrigo Vieira, Vaninha |
dc.subject.por.fl_str_mv |
Context Awareness Software Engineering |
topic |
Context Awareness Software Engineering |
description |
Companies spend too much money on advertising in order to improve their sales. However, the ratio between investment and effective sales is low. Increasing the usefulness of provided ads and discount coupons is an ongoing challenge in advertising. This paper introduces our ongoing research about how (or if) context awareness can improve the usefulness of fast food discount coupons in an ubiquitous advertisement environment. We intent to conceptualize context for the domain, elaborate a model context that takes into account not just the relevance of each contextual element, but the strenght of the relations between contextual elements (that we call “contextual synergy”), and perform an experiment to measure the possible gain. |
publishDate |
2014 |
dc.date.issued.fl_str_mv |
2014-05 |
dc.date.accessioned.fl_str_mv |
2018-02-21T21:59:11Z |
dc.type.status.fl_str_mv |
info:eu-repo/semantics/publishedVersion |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/conferenceObject |
format |
conferenceObject |
status_str |
publishedVersion |
dc.identifier.citation.fl_str_mv |
FALCAO, R.; VIEIRA, V. Applying a context-sensitivity approach to increase fast food advertising usefulness. In: WORKSHOP OF THESES AND DISSERTATIONS IN INFORMATION SYSTEMS, 7., 2014, Londrina, PR. Proceedings of the… Londrina, PR: WTDSI, 2014. Disponível em: <https://pdfs.semanticscholar.org/e722/5b3461b02ab0a1158b84c69d89225e14cc38.pdf> Acesso em: 01 maio 2014. |
dc.identifier.uri.fl_str_mv |
http://repositorio.ufba.br/ri/handle/ri/25342 |
dc.identifier.issn.none.fl_str_mv |
2177-885X |
dc.identifier.number.pt_BR.fl_str_mv |
v.5 |
identifier_str_mv |
FALCAO, R.; VIEIRA, V. Applying a context-sensitivity approach to increase fast food advertising usefulness. In: WORKSHOP OF THESES AND DISSERTATIONS IN INFORMATION SYSTEMS, 7., 2014, Londrina, PR. Proceedings of the… Londrina, PR: WTDSI, 2014. Disponível em: <https://pdfs.semanticscholar.org/e722/5b3461b02ab0a1158b84c69d89225e14cc38.pdf> Acesso em: 01 maio 2014. 2177-885X v.5 |
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http://repositorio.ufba.br/ri/handle/ri/25342 |
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eng |
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eng |
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info:eu-repo/semantics/openAccess |
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openAccess |
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Brasil |
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