Applying a context-sensitivity approach to increase fast food advertising usefulness

Detalhes bibliográficos
Autor(a) principal: Falcão, Rodrigo
Data de Publicação: 2014
Outros Autores: Vieira, Vaninha
Tipo de documento: Artigo de conferência
Idioma: eng
Título da fonte: Repositório Institucional da UFBA
Texto Completo: http://repositorio.ufba.br/ri/handle/ri/25342
Resumo: Companies spend too much money on advertising in order to improve their sales. However, the ratio between investment and effective sales is low. Increasing the usefulness of provided ads and discount coupons is an ongoing challenge in advertising. This paper introduces our ongoing research about how (or if) context awareness can improve the usefulness of fast food discount coupons in an ubiquitous advertisement environment. We intent to conceptualize context for the domain, elaborate a model context that takes into account not just the relevance of each contextual element, but the strenght of the relations between contextual elements (that we call “contextual synergy”), and perform an experiment to measure the possible gain.
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spelling Falcão, RodrigoVieira, VaninhaFalcão, RodrigoVieira, Vaninha2018-02-21T21:59:11Z2014-05FALCAO, R.; VIEIRA, V. Applying a context-sensitivity approach to increase fast food advertising usefulness. In: WORKSHOP OF THESES AND DISSERTATIONS IN INFORMATION SYSTEMS, 7., 2014, Londrina, PR. Proceedings of the… Londrina, PR: WTDSI, 2014. Disponível em: <https://pdfs.semanticscholar.org/e722/5b3461b02ab0a1158b84c69d89225e14cc38.pdf> Acesso em: 01 maio 2014.2177-885Xhttp://repositorio.ufba.br/ri/handle/ri/25342v.5Companies spend too much money on advertising in order to improve their sales. However, the ratio between investment and effective sales is low. Increasing the usefulness of provided ads and discount coupons is an ongoing challenge in advertising. This paper introduces our ongoing research about how (or if) context awareness can improve the usefulness of fast food discount coupons in an ubiquitous advertisement environment. We intent to conceptualize context for the domain, elaborate a model context that takes into account not just the relevance of each contextual element, but the strenght of the relations between contextual elements (that we call “contextual synergy”), and perform an experiment to measure the possible gain.Submitted by Rodrigo Falcão (rmfalcao@gmail.com) on 2018-01-13T20:10:30Z No. of bitstreams: 1 Falcao_WTDSI_publicado.pdf: 53478 bytes, checksum: e02293f212559b6badfe227ab2d47aa4 (MD5)Rejected by NUBIA OLIVEIRA (nubia.marilia@ufba.br), reason: Prezado, A referência (ABNT ou APA) está incompleta e o campo de endereço eletrônico não foi preenchido. Atenciosamente, Núbia on 2018-01-15T18:46:51Z (GMT)Submitted by Rodrigo Falcão (rmfalcao@gmail.com) on 2018-01-23T22:22:14Z No. of bitstreams: 1 Falcao_WTDSI_publicado.pdf: 53478 bytes, checksum: e02293f212559b6badfe227ab2d47aa4 (MD5)Rejected by NUBIA OLIVEIRA (nubia.marilia@ufba.br), reason: Prezado autor, Esse artigo não foi publicado em periódico, conforme consta no registro de publicação no RI-UFBA. De acordo com informações postadas trata-se de um trabalho publicado em evento, certo? Ou estou enganada? Queira por gentileza proceder a publicação da maneira correta e submeter novamente. Atenciosamente, Núbia Oliveira Bibliotecária on 2018-01-24T14:00:26Z (GMT)Submitted by Rodrigo Falcão (rmfalcao@gmail.com) on 2018-01-25T17:23:56Z No. of bitstreams: 1 Falcao_WTDSI_publicado.pdf: 53478 bytes, checksum: e02293f212559b6badfe227ab2d47aa4 (MD5)Approved for entry into archive by NUBIA OLIVEIRA (nubia.marilia@ufba.br) on 2018-02-21T21:59:11Z (GMT) No. of bitstreams: 1 Falcao_WTDSI_publicado.pdf: 53478 bytes, checksum: e02293f212559b6badfe227ab2d47aa4 (MD5)Made available in DSpace on 2018-02-21T21:59:11Z (GMT). No. of bitstreams: 1 Falcao_WTDSI_publicado.pdf: 53478 bytes, checksum: e02293f212559b6badfe227ab2d47aa4 (MD5) Previous issue date: 2014-05Londrina, PRhttps://pdfs.semanticscholar.org/e722/5b3461b02ab0a1158b84c69d89225e14cc38.pdfreponame:Repositório Institucional da UFBAinstname:Universidade Federal da Bahia (UFBA)instacron:UFBAContext AwarenessSoftware EngineeringApplying a context-sensitivity approach to increase fast food advertising usefulnessinfo:eu-repo/semantics/publishedVersioninfo:eu-repo/semantics/conferenceObject10000-01-01Brasilinfo:eu-repo/semantics/openAccessengORIGINALFalcao_WTDSI_publicado.pdfFalcao_WTDSI_publicado.pdfapplication/pdf53478https://repositorio.ufba.br/bitstream/ri/25342/1/Falcao_WTDSI_publicado.pdfe02293f212559b6badfe227ab2d47aa4MD51LICENSElicense.txtlicense.txttext/plain1345https://repositorio.ufba.br/bitstream/ri/25342/2/license.txtff6eaa8b858ea317fded99f125f5fcd0MD52TEXTFalcao_WTDSI_publicado.pdf.txtFalcao_WTDSI_publicado.pdf.txtExtracted texttext/plain12117https://repositorio.ufba.br/bitstream/ri/25342/3/Falcao_WTDSI_publicado.pdf.txt1be702ebdad28f386a6fc5e7fa5957abMD53ri/253422022-08-08 12:00:19.374oai:repositorio.ufba.br:ri/25342VGVybW8gZGUgTGljZW7vv71hLCBu77+9byBleGNsdXNpdm8sIHBhcmEgbyBkZXDvv71zaXRvIG5vIFJlcG9zaXTvv71yaW8gSW5zdGl0dWNpb25hbCBkYSBVRkJBLgoKIFBlbG8gcHJvY2Vzc28gZGUgc3VibWlzc++/vW8gZGUgZG9jdW1lbnRvcywgbyBhdXRvciBvdSBzZXUgcmVwcmVzZW50YW50ZSBsZWdhbCwgYW8gYWNlaXRhciAKZXNzZSB0ZXJtbyBkZSBsaWNlbu+/vWEsIGNvbmNlZGUgYW8gUmVwb3NpdO+/vXJpbyBJbnN0aXR1Y2lvbmFsIGRhIFVuaXZlcnNpZGFkZSBGZWRlcmFsIGRhIEJhaGlhIApvIGRpcmVpdG8gZGUgbWFudGVyIHVtYSBj77+9cGlhIGVtIHNldSByZXBvc2l077+9cmlvIGNvbSBhIGZpbmFsaWRhZGUsIHByaW1laXJhLCBkZSBwcmVzZXJ2Ye+/ve+/vW8uIApFc3NlcyB0ZXJtb3MsIG7vv71vIGV4Y2x1c2l2b3MsIG1hbnTvv71tIG9zIGRpcmVpdG9zIGRlIGF1dG9yL2NvcHlyaWdodCwgbWFzIGVudGVuZGUgbyBkb2N1bWVudG8gCmNvbW8gcGFydGUgZG8gYWNlcnZvIGludGVsZWN0dWFsIGRlc3NhIFVuaXZlcnNpZGFkZS4KCiBQYXJhIG9zIGRvY3VtZW50b3MgcHVibGljYWRvcyBjb20gcmVwYXNzZSBkZSBkaXJlaXRvcyBkZSBkaXN0cmlidWnvv73vv71vLCBlc3NlIHRlcm1vIGRlIGxpY2Vu77+9YSAKZW50ZW5kZSBxdWU6CgogTWFudGVuZG8gb3MgZGlyZWl0b3MgYXV0b3JhaXMsIHJlcGFzc2Fkb3MgYSB0ZXJjZWlyb3MsIGVtIGNhc28gZGUgcHVibGljYe+/ve+/vWVzLCBvIHJlcG9zaXTvv71yaW8KcG9kZSByZXN0cmluZ2lyIG8gYWNlc3NvIGFvIHRleHRvIGludGVncmFsLCBtYXMgbGliZXJhIGFzIGluZm9ybWHvv73vv71lcyBzb2JyZSBvIGRvY3VtZW50bwooTWV0YWRhZG9zIGVzY3JpdGl2b3MpLgoKIERlc3RhIGZvcm1hLCBhdGVuZGVuZG8gYW9zIGFuc2Vpb3MgZGVzc2EgdW5pdmVyc2lkYWRlIGVtIG1hbnRlciBzdWEgcHJvZHXvv73vv71vIGNpZW5077+9ZmljYSBjb20gCmFzIHJlc3Ryae+/ve+/vWVzIGltcG9zdGFzIHBlbG9zIGVkaXRvcmVzIGRlIHBlcmnvv71kaWNvcy4KCiBQYXJhIGFzIHB1YmxpY2Hvv73vv71lcyBzZW0gaW5pY2lhdGl2YXMgcXVlIHNlZ3VlbSBhIHBvbO+/vXRpY2EgZGUgQWNlc3NvIEFiZXJ0bywgb3MgZGVw77+9c2l0b3MgCmNvbXB1bHPvv71yaW9zIG5lc3NlIHJlcG9zaXTvv71yaW8gbWFudO+/vW0gb3MgZGlyZWl0b3MgYXV0b3JhaXMsIG1hcyBtYW5077+9bSBhY2Vzc28gaXJyZXN0cml0byAKYW8gbWV0YWRhZG9zIGUgdGV4dG8gY29tcGxldG8uIEFzc2ltLCBhIGFjZWl0Ye+/ve+/vW8gZGVzc2UgdGVybW8gbu+/vW8gbmVjZXNzaXRhIGRlIGNvbnNlbnRpbWVudG8KIHBvciBwYXJ0ZSBkZSBhdXRvcmVzL2RldGVudG9yZXMgZG9zIGRpcmVpdG9zLCBwb3IgZXN0YXJlbSBlbSBpbmljaWF0aXZhcyBkZSBhY2Vzc28gYWJlcnRvLgo=Repositório InstitucionalPUBhttp://192.188.11.11:8080/oai/requestopendoar:19322022-08-08T15:00:19Repositório Institucional da UFBA - Universidade Federal da Bahia (UFBA)false
dc.title.pt_BR.fl_str_mv Applying a context-sensitivity approach to increase fast food advertising usefulness
title Applying a context-sensitivity approach to increase fast food advertising usefulness
spellingShingle Applying a context-sensitivity approach to increase fast food advertising usefulness
Falcão, Rodrigo
Context Awareness
Software Engineering
title_short Applying a context-sensitivity approach to increase fast food advertising usefulness
title_full Applying a context-sensitivity approach to increase fast food advertising usefulness
title_fullStr Applying a context-sensitivity approach to increase fast food advertising usefulness
title_full_unstemmed Applying a context-sensitivity approach to increase fast food advertising usefulness
title_sort Applying a context-sensitivity approach to increase fast food advertising usefulness
author Falcão, Rodrigo
author_facet Falcão, Rodrigo
Vieira, Vaninha
author_role author
author2 Vieira, Vaninha
author2_role author
dc.contributor.author.fl_str_mv Falcão, Rodrigo
Vieira, Vaninha
Falcão, Rodrigo
Vieira, Vaninha
dc.subject.por.fl_str_mv Context Awareness
Software Engineering
topic Context Awareness
Software Engineering
description Companies spend too much money on advertising in order to improve their sales. However, the ratio between investment and effective sales is low. Increasing the usefulness of provided ads and discount coupons is an ongoing challenge in advertising. This paper introduces our ongoing research about how (or if) context awareness can improve the usefulness of fast food discount coupons in an ubiquitous advertisement environment. We intent to conceptualize context for the domain, elaborate a model context that takes into account not just the relevance of each contextual element, but the strenght of the relations between contextual elements (that we call “contextual synergy”), and perform an experiment to measure the possible gain.
publishDate 2014
dc.date.issued.fl_str_mv 2014-05
dc.date.accessioned.fl_str_mv 2018-02-21T21:59:11Z
dc.type.status.fl_str_mv info:eu-repo/semantics/publishedVersion
dc.type.driver.fl_str_mv info:eu-repo/semantics/conferenceObject
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status_str publishedVersion
dc.identifier.citation.fl_str_mv FALCAO, R.; VIEIRA, V. Applying a context-sensitivity approach to increase fast food advertising usefulness. In: WORKSHOP OF THESES AND DISSERTATIONS IN INFORMATION SYSTEMS, 7., 2014, Londrina, PR. Proceedings of the… Londrina, PR: WTDSI, 2014. Disponível em: <https://pdfs.semanticscholar.org/e722/5b3461b02ab0a1158b84c69d89225e14cc38.pdf> Acesso em: 01 maio 2014.
dc.identifier.uri.fl_str_mv http://repositorio.ufba.br/ri/handle/ri/25342
dc.identifier.issn.none.fl_str_mv 2177-885X
dc.identifier.number.pt_BR.fl_str_mv v.5
identifier_str_mv FALCAO, R.; VIEIRA, V. Applying a context-sensitivity approach to increase fast food advertising usefulness. In: WORKSHOP OF THESES AND DISSERTATIONS IN INFORMATION SYSTEMS, 7., 2014, Londrina, PR. Proceedings of the… Londrina, PR: WTDSI, 2014. Disponível em: <https://pdfs.semanticscholar.org/e722/5b3461b02ab0a1158b84c69d89225e14cc38.pdf> Acesso em: 01 maio 2014.
2177-885X
v.5
url http://repositorio.ufba.br/ri/handle/ri/25342
dc.language.iso.fl_str_mv eng
language eng
dc.rights.driver.fl_str_mv info:eu-repo/semantics/openAccess
eu_rights_str_mv openAccess
dc.publisher.country.fl_str_mv Brasil
dc.source.pt_BR.fl_str_mv https://pdfs.semanticscholar.org/e722/5b3461b02ab0a1158b84c69d89225e14cc38.pdf
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