Management of creative and cultural enterprises: a study of an organization of education and dissemination of Afro-Brazilian rhythms in São João del Rei (MG)
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Data de Publicação: | 2014 |
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Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Organizações & Sociedade (Online) |
Texto Completo: | https://periodicos.ufba.br/index.php/revistaoes/article/view/10746 |
Resumo: | Creative industries are characterized by production of artistic and symbolic goods involving interpretative, aesthetic, experiential consumption. This differentiates them from conventional industries, with products/services geared to functional and/or instrumental consumption and usually the main focus of Administration studies. This paper is aimed at describing and analyzing a creative and cultural enterprise in São João del-Rei (MG/Brazil), in order to understand organization, management, products, objectives, and as reported in the literature, the existence of specific tensions. The methodology of case study was adopted, with an interpretative approach, involving data collection and analysis carried out via: (a) in-depth interviews with members and partners of the association; ( b) non-participant observation of public organizational events performed by the organization and (c) information retrieved from the organization’s website. Found results evidenced in the studied organization the existence of typical dilemmas of literature, particularly the “art vs. business” tension, with partial acceptance of management, improvisation tendency, absence of long range planning and emphasis on/ or idealization of educational objectives. |
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Management of creative and cultural enterprises: a study of an organization of education and dissemination of Afro-Brazilian rhythms in São João del Rei (MG)Gestão de empreendimentos criativos e culturais: estudo de uma organização de ensino e difusão de ritmos Afro-Brasileiros em São João del-Rei (MG)Empreendedorismo. Empreendimentos criativos e culturais. Ritmos afro-brasileiros. Cultura popular.Creative industries are characterized by production of artistic and symbolic goods involving interpretative, aesthetic, experiential consumption. This differentiates them from conventional industries, with products/services geared to functional and/or instrumental consumption and usually the main focus of Administration studies. This paper is aimed at describing and analyzing a creative and cultural enterprise in São João del-Rei (MG/Brazil), in order to understand organization, management, products, objectives, and as reported in the literature, the existence of specific tensions. The methodology of case study was adopted, with an interpretative approach, involving data collection and analysis carried out via: (a) in-depth interviews with members and partners of the association; ( b) non-participant observation of public organizational events performed by the organization and (c) information retrieved from the organization’s website. Found results evidenced in the studied organization the existence of typical dilemmas of literature, particularly the “art vs. business” tension, with partial acceptance of management, improvisation tendency, absence of long range planning and emphasis on/ or idealization of educational objectives.Indústrias criativas caracterizam-se pela produção de bens simbólicos e artísticos, cujo consumo é de natureza interpretativa, estética, experiencial. Isso as diferencia de indústrias cujos produtos/serviços são voltados ao consumo funcional e/ou instrumental, foco mais usual de estudos da Administração. O objetivo do artigo é descrever e analisar um empreendimento criativo e cultural em São João del-Rei (MG), buscando entender organização, gestão, produtos, objetivos e, conforme reporta a literatura, existência de tensões específicas. Adotou-se metodologia de estudo de caso, com abordagem interpretativista, envolvendo coleta e análise de dados da organização, obtidos via: (1) entrevistas em profundidade com membros e parceiros; (2) observação não participante a eventos públicos realizados pela organização; e (3) informações organizacionais disponíveis no website. Os resultados obtidos evidenciam existência, no empreendimento, de dilemas típicos descritos na literatura, particularmente, tensão entre “arte versus negócio”, com aceitação parcial do modelo gerencial, tendência ao improviso, ausência de planejamento de longo prazo e ênfase em/ou idealização de objetivos educativos.Núcleo de Pós-graduação em Administração, Escola de Administração, UFBA2014-06-03info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufba.br/index.php/revistaoes/article/view/10746Organizações & Sociedade; Vol. 21 No. 69 (2014)Organizações & Sociedade; v. 21 n. 69 (2014)1984-92301413-585Xreponame:Organizações & Sociedade (Online)instname:Universidade Federal da Bahia (UFBA)instacron:UFBAporhttps://periodicos.ufba.br/index.php/revistaoes/article/view/10746/7693Judice, Valéria Maria MartinsFurtado, Sandra Cristinainfo:eu-repo/semantics/openAccess2020-01-17T17:33:58Zoai:ojs.periodicos.ufba.br:article/10746Revistahttp://www.revistaoes.ufba.br/PUBhttps://old.scielo.br/oai/scielo-oai.phpcandidab@ufba.br||revistaoes@ufba.br1984-92301413-585Xopendoar:2020-01-17T17:33:58Organizações & Sociedade (Online) - Universidade Federal da Bahia (UFBA)false |
dc.title.none.fl_str_mv |
Management of creative and cultural enterprises: a study of an organization of education and dissemination of Afro-Brazilian rhythms in São João del Rei (MG) Gestão de empreendimentos criativos e culturais: estudo de uma organização de ensino e difusão de ritmos Afro-Brasileiros em São João del-Rei (MG) |
title |
Management of creative and cultural enterprises: a study of an organization of education and dissemination of Afro-Brazilian rhythms in São João del Rei (MG) |
spellingShingle |
Management of creative and cultural enterprises: a study of an organization of education and dissemination of Afro-Brazilian rhythms in São João del Rei (MG) Judice, Valéria Maria Martins Empreendedorismo. Empreendimentos criativos e culturais. Ritmos afro-brasileiros. Cultura popular. |
title_short |
Management of creative and cultural enterprises: a study of an organization of education and dissemination of Afro-Brazilian rhythms in São João del Rei (MG) |
title_full |
Management of creative and cultural enterprises: a study of an organization of education and dissemination of Afro-Brazilian rhythms in São João del Rei (MG) |
title_fullStr |
Management of creative and cultural enterprises: a study of an organization of education and dissemination of Afro-Brazilian rhythms in São João del Rei (MG) |
title_full_unstemmed |
Management of creative and cultural enterprises: a study of an organization of education and dissemination of Afro-Brazilian rhythms in São João del Rei (MG) |
title_sort |
Management of creative and cultural enterprises: a study of an organization of education and dissemination of Afro-Brazilian rhythms in São João del Rei (MG) |
author |
Judice, Valéria Maria Martins |
author_facet |
Judice, Valéria Maria Martins Furtado, Sandra Cristina |
author_role |
author |
author2 |
Furtado, Sandra Cristina |
author2_role |
author |
dc.contributor.author.fl_str_mv |
Judice, Valéria Maria Martins Furtado, Sandra Cristina |
dc.subject.por.fl_str_mv |
Empreendedorismo. Empreendimentos criativos e culturais. Ritmos afro-brasileiros. Cultura popular. |
topic |
Empreendedorismo. Empreendimentos criativos e culturais. Ritmos afro-brasileiros. Cultura popular. |
description |
Creative industries are characterized by production of artistic and symbolic goods involving interpretative, aesthetic, experiential consumption. This differentiates them from conventional industries, with products/services geared to functional and/or instrumental consumption and usually the main focus of Administration studies. This paper is aimed at describing and analyzing a creative and cultural enterprise in São João del-Rei (MG/Brazil), in order to understand organization, management, products, objectives, and as reported in the literature, the existence of specific tensions. The methodology of case study was adopted, with an interpretative approach, involving data collection and analysis carried out via: (a) in-depth interviews with members and partners of the association; ( b) non-participant observation of public organizational events performed by the organization and (c) information retrieved from the organization’s website. Found results evidenced in the studied organization the existence of typical dilemmas of literature, particularly the “art vs. business” tension, with partial acceptance of management, improvisation tendency, absence of long range planning and emphasis on/ or idealization of educational objectives. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-06-03 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
https://periodicos.ufba.br/index.php/revistaoes/article/view/10746 |
url |
https://periodicos.ufba.br/index.php/revistaoes/article/view/10746 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
https://periodicos.ufba.br/index.php/revistaoes/article/view/10746/7693 |
dc.rights.driver.fl_str_mv |
info:eu-repo/semantics/openAccess |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Núcleo de Pós-graduação em Administração, Escola de Administração, UFBA |
publisher.none.fl_str_mv |
Núcleo de Pós-graduação em Administração, Escola de Administração, UFBA |
dc.source.none.fl_str_mv |
Organizações & Sociedade; Vol. 21 No. 69 (2014) Organizações & Sociedade; v. 21 n. 69 (2014) 1984-9230 1413-585X reponame:Organizações & Sociedade (Online) instname:Universidade Federal da Bahia (UFBA) instacron:UFBA |
instname_str |
Universidade Federal da Bahia (UFBA) |
instacron_str |
UFBA |
institution |
UFBA |
reponame_str |
Organizações & Sociedade (Online) |
collection |
Organizações & Sociedade (Online) |
repository.name.fl_str_mv |
Organizações & Sociedade (Online) - Universidade Federal da Bahia (UFBA) |
repository.mail.fl_str_mv |
candidab@ufba.br||revistaoes@ufba.br |
_version_ |
1799698968321458176 |