Copyright in Social Media in the Scope of Publicity and Propaganda

Detalhes bibliográficos
Autor(a) principal: Lima, Maíne de Souza
Data de Publicação: 2024
Outros Autores: Silveira, Carina Santos, Azevedo, Joyce Batista
Tipo de documento: Artigo
Idioma: por
Título da fonte: Cadernos de Prospecção (Online)
Texto Completo: https://periodicos.ufba.br/index.php/nit/article/view/56203
Resumo: Through exploratory research, this article intends to bring content that can guide discussions about copyright on social media related to advertising. It is a fact that media and social networks have promoted a shortening of distances and sharing of information instantly. Advertising professionals saw these media as an effective tool for marketing products and services. However, as in everything that results in intellectual production, the precepts determined by copyright must be observed. The same occurs with advertising carried out on media and social networks. Given this scenario, the question arises as to how the relationship between copyright and advertising works and its consequent application when the tool used is social media. Therefore, we intend to contextualize this relationship, using the bibliography on the topic.
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spelling Copyright in Social Media in the Scope of Publicity and PropagandaDireitos Autorais nas Mídias Sociais no Âmbito da Publicidade e PropagandaDireito AutoralPublicidadeMídia Social.Copyright.PublicitySocial Media.Through exploratory research, this article intends to bring content that can guide discussions about copyright on social media related to advertising. It is a fact that media and social networks have promoted a shortening of distances and sharing of information instantly. Advertising professionals saw these media as an effective tool for marketing products and services. However, as in everything that results in intellectual production, the precepts determined by copyright must be observed. The same occurs with advertising carried out on media and social networks. Given this scenario, the question arises as to how the relationship between copyright and advertising works and its consequent application when the tool used is social media. Therefore, we intend to contextualize this relationship, using the bibliography on the topic.Por meio de uma pesquisa exploratória, pretende-se neste artigo trazer conteúdos que possam balizar discussões sobre direitos autorais nas mídias sociais relacionadas à publicidade e propaganda. É fato que as mídias e redes sociais promoveram um encurtamento de distâncias e compartilhamento de informações de maneira instantânea. Os profissionais da publicidade e propaganda viram nesses meios uma ferramenta eficaz para o marketing de produtos e serviços. Entretanto, como em tudo que resulte em produção intelectual, deve-se atender aos preceitos determinados pelo direito autoral. O mesmo ocorre com a publicidade e propaganda realizada nas mídias e redes sociais. Diante desse cenário, questiona-se como funciona a relação do direito autoral com a publicidade e propaganda e a sua consequente aplicação quando a ferramenta utilizada é a mídia social. Sendo assim, pretende-se contextualizar essa relação, utilizando-se a bibliografia referente ao tema.Universidade Federal da Bahia2024-01-01info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttps://periodicos.ufba.br/index.php/nit/article/view/5620310.9771/cp.v17i1.56203Cadernos de Prospecção; Vol. 17 No. 1 (2024); 115-132Cadernos de Prospecção; v. 17 n. 1 (2024); 115-1322317-00261983-1358reponame:Cadernos de Prospecção (Online)instname:Universidade Federal da Bahia (UFBA)instacron:UFBAporhttps://periodicos.ufba.br/index.php/nit/article/view/56203/30946Copyright (c) 2023 Cadernos de Prospecçãohttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessLima, Maíne de Souza Silveira, Carina Santos Azevedo, Joyce Batista2024-01-01T18:19:49Zoai:ojs.periodicos.ufba.br:article/56203Revistahttps://periodicos.ufba.br/index.php/nitPUBhttps://periodicos.ufba.br/index.php/nit/oaicadernosdeprospeccao@gmail.com || maliceribeiro@yahoo.com.br || cadernosdeprospeccao@gmail.com || saionaraluna@gmail.com2317-00261983-1358opendoar:2024-01-01T18:19:49Cadernos de Prospecção (Online) - Universidade Federal da Bahia (UFBA)false
dc.title.none.fl_str_mv Copyright in Social Media in the Scope of Publicity and Propaganda
Direitos Autorais nas Mídias Sociais no Âmbito da Publicidade e Propaganda
title Copyright in Social Media in the Scope of Publicity and Propaganda
spellingShingle Copyright in Social Media in the Scope of Publicity and Propaganda
Lima, Maíne de Souza
Direito Autoral
Publicidade
Mídia Social.
Copyright.
Publicity
Social Media.
title_short Copyright in Social Media in the Scope of Publicity and Propaganda
title_full Copyright in Social Media in the Scope of Publicity and Propaganda
title_fullStr Copyright in Social Media in the Scope of Publicity and Propaganda
title_full_unstemmed Copyright in Social Media in the Scope of Publicity and Propaganda
title_sort Copyright in Social Media in the Scope of Publicity and Propaganda
author Lima, Maíne de Souza
author_facet Lima, Maíne de Souza
Silveira, Carina Santos
Azevedo, Joyce Batista
author_role author
author2 Silveira, Carina Santos
Azevedo, Joyce Batista
author2_role author
author
dc.contributor.author.fl_str_mv Lima, Maíne de Souza
Silveira, Carina Santos
Azevedo, Joyce Batista
dc.subject.por.fl_str_mv Direito Autoral
Publicidade
Mídia Social.
Copyright.
Publicity
Social Media.
topic Direito Autoral
Publicidade
Mídia Social.
Copyright.
Publicity
Social Media.
description Through exploratory research, this article intends to bring content that can guide discussions about copyright on social media related to advertising. It is a fact that media and social networks have promoted a shortening of distances and sharing of information instantly. Advertising professionals saw these media as an effective tool for marketing products and services. However, as in everything that results in intellectual production, the precepts determined by copyright must be observed. The same occurs with advertising carried out on media and social networks. Given this scenario, the question arises as to how the relationship between copyright and advertising works and its consequent application when the tool used is social media. Therefore, we intend to contextualize this relationship, using the bibliography on the topic.
publishDate 2024
dc.date.none.fl_str_mv 2024-01-01
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv https://periodicos.ufba.br/index.php/nit/article/view/56203
10.9771/cp.v17i1.56203
url https://periodicos.ufba.br/index.php/nit/article/view/56203
identifier_str_mv 10.9771/cp.v17i1.56203
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv https://periodicos.ufba.br/index.php/nit/article/view/56203/30946
dc.rights.driver.fl_str_mv Copyright (c) 2023 Cadernos de Prospecção
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2023 Cadernos de Prospecção
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv Universidade Federal da Bahia
publisher.none.fl_str_mv Universidade Federal da Bahia
dc.source.none.fl_str_mv Cadernos de Prospecção; Vol. 17 No. 1 (2024); 115-132
Cadernos de Prospecção; v. 17 n. 1 (2024); 115-132
2317-0026
1983-1358
reponame:Cadernos de Prospecção (Online)
instname:Universidade Federal da Bahia (UFBA)
instacron:UFBA
instname_str Universidade Federal da Bahia (UFBA)
instacron_str UFBA
institution UFBA
reponame_str Cadernos de Prospecção (Online)
collection Cadernos de Prospecção (Online)
repository.name.fl_str_mv Cadernos de Prospecção (Online) - Universidade Federal da Bahia (UFBA)
repository.mail.fl_str_mv cadernosdeprospeccao@gmail.com || maliceribeiro@yahoo.com.br || cadernosdeprospeccao@gmail.com || saionaraluna@gmail.com
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