THE ISSUE OF BRAZIL’S FOREIGN POLICY IN THE 2022 PRESIDENTIAL CAMPAIGN

• Autor(a) principal: Almeida, Jorge
• Data de Publicação: 2023
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Caderno CRH
• Texto Completo: https://periodicos.ufba.br/index.php/crh/article/view/55376
• topic: Foreign Policy in the 2022 campaign; Brazilian foreign policy; Foreign Policy of Lula and Bolsonaro; Foreign Policy and political marketing; 2022 presidential campaign.; 2022 presidential elections in Brazil; Brazil's Foreign Policy; Political behavior; Political marketing; Lula and Bolsonaro campaigns in 2022; Eleições presidências de 2022 no Brasil; Política Externa do Brasil; Comportamento político; Marketing político; Campanhas de Lula e Bolsonaro em 2022.; Política Externa na campanha de 2022; Política Externa Brasileira; Política Externa de Lula e Bolsonaro; Política Externa e marketing político; Campanha presidencial de 2022.; Eleições presidências de 2022 no Brasil; Política Externa do Brasil; Comportamento político; Marketing político; Campanhas de Lula e Bolsonaro em 2022.; Politique étrangère dans la campagne 2022; politique étrangère brésilienne; politique étrangère de Lula et Bolsonaro; Politique étrangère et marketing politique; campagne présidentielle 2022.; Élections présidentielles de 2022 au Brésil ; la politique étrangère du Brésil ; Comportement politique ; Marketing politique ; Campagnes Lula et Bolsonaro en 2022

The objective is to discuss how the issue of foreign policy appeared in the presidential election campaign in Brazil in 2022. A theoretical-historical-empirical articulation was made, bringing bibliographical subsidies from other campaigns, in addition to thenational and international context. The theoretical framework includes political behavior, political marketing and foreign policy. A primary empiricalresearch was carried out to analyze the content of the official programs of the two main candidates and their performances in free TV time, in TV debates and in the agenda of Jornal Nacional on TV Globo. The candidates have general lines of foreign policythat are coherent with their government programs and their political-ideological conceptions, whichwere, in part, expressed in their official programs and, in part, guarded by “strategic ambiguity”. On the other hand, the use of the media was guided by an immediate political-electoral marketing, aimed at capturing the rational-pragmatic vote and thevote for values. Focused on “small politics”, leaving comprehensive debate practically excluded.