Visual merchandising: A bibliometric analysis and future research proposals
Autor(a) principal: | |
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Data de Publicação: | 2020 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | eng por |
Título da fonte: | Contextus (Fortaleza. Online) |
Texto Completo: | http://periodicos.ufc.br/contextus/article/view/60264 |
Resumo: | This work aimed to investigate the studies on visual merchandising in theoretical, methodological and empirical aspects. Bibliometric research was carried out based on 35 articles published in journals. The analyzes present the number of articles per year, main journals, most cited references, most used keywords, in addition to the methodology, considering the approach, research method, data collection and analysis technique. It was possible to conclude that the theme is relatively new, justifying an opportunity for future research. In this sense, a research agenda is proposed with three possible paths to be followed by future studies, namely: studies with a qualitative approach, comparison between different countries and comparison between sectors and intersector. |
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Visual merchandising: A bibliometric analysis and future research proposalsVisual merchandising: Un análisis bibliométrico y una propuesta de investigácion futuraVisual merchandising: Uma análise bibliométrica e proposta de pesquisas futurasvisual merchandisingbibliometricagendastore atmosphereretailcomercialización visualbibliometríacalendarioambiente de la tiendaAl por menorvisual merchandisingbibliometriaagendaatmosfera de lojavarejoThis work aimed to investigate the studies on visual merchandising in theoretical, methodological and empirical aspects. Bibliometric research was carried out based on 35 articles published in journals. The analyzes present the number of articles per year, main journals, most cited references, most used keywords, in addition to the methodology, considering the approach, research method, data collection and analysis technique. It was possible to conclude that the theme is relatively new, justifying an opportunity for future research. In this sense, a research agenda is proposed with three possible paths to be followed by future studies, namely: studies with a qualitative approach, comparison between different countries and comparison between sectors and intersector.Este trabajo tuvo como objetivo investigar los estudios sobre merchandising visual en aspectos teóricos, metodológicos y empíricos. La investigación bibliométrica se realizó en base a 35 artículos publicados en revistas. Los análisis presentan el número de artículos por año, las principales revistas, las referencias más citadas, las palabras clave más utilizadas, además de la metodología, teniendo en cuenta el enfoque, el método de investigación, la recopilación de datos y la técnica de análisis. Fue posible concluir que el tema es relativamente nuevo, lo que justifica una oportunidad para futuras investigaciones. En este sentido, se propone una agenda de investigación con tres posibles caminos a seguir para futuros estudios, a saber: estudios con un enfoque cualitativo, comparación entre diferentes países y comparación entre sectores e intersectores.Este trabalho teve como objetivo investigar os estudos sobre visual merchandising em aspectos teóricos, metodológicos e empíricos. Foi realizada uma pesquisa bibliométrica a partir de 35 artigos publicados em periódicos. As análises apresentam o número de artigos por ano, principais periódicos, referências mais citadas, palavras-chave mais utilizadas, além da metodologia considerando abordagem, método de pesquisa, técnica de coleta e análise de dados. Foi possível concluir que o tema é relativamente novo justificando oportunidade para futuras pesquisas. Neste sentido, é proposta uma agenda de pesquisa com três possíveis caminhos a serem seguidos por estudos futuros, sendo: estudos com abordagem qualitativa, comparação entre diferentes países e comparação entre setores e intersetor.FEAAC/UFC2020-10-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfapplication/ziphttp://periodicos.ufc.br/contextus/article/view/6026410.19094/contextus.2020.60264Contextus - Contemporary Journal of Economics and Management; Vol 18: jan/dec 2020; 227-238Contextus – Revista Contemporánea de Economía y Gestión; Vol. 18: ene/dic 2020; 227-238Contextus – Revista Contemporânea de Economia e Gestão; v. 18: jan/dez 2020; 227-2382178-92581678-2089reponame:Contextus (Fortaleza. Online)instname:Universidade Federal do Ceará (UFC)instacron:UFCengporhttp://periodicos.ufc.br/contextus/article/view/60264/162221http://periodicos.ufc.br/contextus/article/view/60264/162222http://periodicos.ufc.br/contextus/article/view/60264/165591http://periodicos.ufc.br/contextus/article/view/60264/165592http://periodicos.ufc.br/contextus/article/view/60264/165593http://periodicos.ufc.br/contextus/article/view/60264/165594Copyright (c) 2020 Revista: apenas para a 1a. publicaçãohttp://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessBatista, KarenMartins, Ingrid de MatosLimongi, Ricardo2022-02-08T12:37:48Zoai:periodicos.ufc:article/60264Revistahttp://periodicos.ufc.br/contextusPUBhttp://periodicos.ufc.br/contextus/oairevistacontextus@ufc.br2178-92581678-2089opendoar:2022-02-08T12:37:48Contextus (Fortaleza. Online) - Universidade Federal do Ceará (UFC)false |
dc.title.none.fl_str_mv |
Visual merchandising: A bibliometric analysis and future research proposals Visual merchandising: Un análisis bibliométrico y una propuesta de investigácion futura Visual merchandising: Uma análise bibliométrica e proposta de pesquisas futuras |
title |
Visual merchandising: A bibliometric analysis and future research proposals |
spellingShingle |
Visual merchandising: A bibliometric analysis and future research proposals Batista, Karen visual merchandising bibliometric agenda store atmosphere retail comercialización visual bibliometría calendario ambiente de la tienda Al por menor visual merchandising bibliometria agenda atmosfera de loja varejo |
title_short |
Visual merchandising: A bibliometric analysis and future research proposals |
title_full |
Visual merchandising: A bibliometric analysis and future research proposals |
title_fullStr |
Visual merchandising: A bibliometric analysis and future research proposals |
title_full_unstemmed |
Visual merchandising: A bibliometric analysis and future research proposals |
title_sort |
Visual merchandising: A bibliometric analysis and future research proposals |
author |
Batista, Karen |
author_facet |
Batista, Karen Martins, Ingrid de Matos Limongi, Ricardo |
author_role |
author |
author2 |
Martins, Ingrid de Matos Limongi, Ricardo |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Batista, Karen Martins, Ingrid de Matos Limongi, Ricardo |
dc.subject.por.fl_str_mv |
visual merchandising bibliometric agenda store atmosphere retail comercialización visual bibliometría calendario ambiente de la tienda Al por menor visual merchandising bibliometria agenda atmosfera de loja varejo |
topic |
visual merchandising bibliometric agenda store atmosphere retail comercialización visual bibliometría calendario ambiente de la tienda Al por menor visual merchandising bibliometria agenda atmosfera de loja varejo |
description |
This work aimed to investigate the studies on visual merchandising in theoretical, methodological and empirical aspects. Bibliometric research was carried out based on 35 articles published in journals. The analyzes present the number of articles per year, main journals, most cited references, most used keywords, in addition to the methodology, considering the approach, research method, data collection and analysis technique. It was possible to conclude that the theme is relatively new, justifying an opportunity for future research. In this sense, a research agenda is proposed with three possible paths to be followed by future studies, namely: studies with a qualitative approach, comparison between different countries and comparison between sectors and intersector. |
publishDate |
2020 |
dc.date.none.fl_str_mv |
2020-10-19 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://periodicos.ufc.br/contextus/article/view/60264 10.19094/contextus.2020.60264 |
url |
http://periodicos.ufc.br/contextus/article/view/60264 |
identifier_str_mv |
10.19094/contextus.2020.60264 |
dc.language.iso.fl_str_mv |
eng por |
language |
eng por |
dc.relation.none.fl_str_mv |
http://periodicos.ufc.br/contextus/article/view/60264/162221 http://periodicos.ufc.br/contextus/article/view/60264/162222 http://periodicos.ufc.br/contextus/article/view/60264/165591 http://periodicos.ufc.br/contextus/article/view/60264/165592 http://periodicos.ufc.br/contextus/article/view/60264/165593 http://periodicos.ufc.br/contextus/article/view/60264/165594 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2020 Revista: apenas para a 1a. publicação http://creativecommons.org/licenses/by-nc/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2020 Revista: apenas para a 1a. publicação http://creativecommons.org/licenses/by-nc/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/pdf application/zip |
dc.publisher.none.fl_str_mv |
FEAAC/UFC |
publisher.none.fl_str_mv |
FEAAC/UFC |
dc.source.none.fl_str_mv |
Contextus - Contemporary Journal of Economics and Management; Vol 18: jan/dec 2020; 227-238 Contextus – Revista Contemporánea de Economía y Gestión; Vol. 18: ene/dic 2020; 227-238 Contextus – Revista Contemporânea de Economia e Gestão; v. 18: jan/dez 2020; 227-238 2178-9258 1678-2089 reponame:Contextus (Fortaleza. Online) instname:Universidade Federal do Ceará (UFC) instacron:UFC |
instname_str |
Universidade Federal do Ceará (UFC) |
instacron_str |
UFC |
institution |
UFC |
reponame_str |
Contextus (Fortaleza. Online) |
collection |
Contextus (Fortaleza. Online) |
repository.name.fl_str_mv |
Contextus (Fortaleza. Online) - Universidade Federal do Ceará (UFC) |
repository.mail.fl_str_mv |
revistacontextus@ufc.br |
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1798045753357107200 |