Visual merchandising: A bibliometric analysis and future research proposals

Detalhes bibliográficos
Autor(a) principal: Batista, Karen
Data de Publicação: 2020
Outros Autores: Martins, Ingrid de Matos, Limongi, Ricardo
Tipo de documento: Artigo
Idioma: eng
por
Título da fonte: Contextus (Fortaleza. Online)
Texto Completo: http://periodicos.ufc.br/contextus/article/view/60264
Resumo: This work aimed to investigate the studies on visual merchandising in theoretical, methodological and empirical aspects. Bibliometric research was carried out based on 35 articles published in journals. The analyzes present the number of articles per year, main journals, most cited references, most used keywords, in addition to the methodology, considering the approach, research method, data collection and analysis technique. It was possible to conclude that the theme is relatively new, justifying an opportunity for future research. In this sense, a research agenda is proposed with three possible paths to be followed by future studies, namely: studies with a qualitative approach, comparison between different countries and comparison between sectors and intersector.
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spelling Visual merchandising: A bibliometric analysis and future research proposalsVisual merchandising: Un análisis bibliométrico y una propuesta de investigácion futuraVisual merchandising: Uma análise bibliométrica e proposta de pesquisas futurasvisual merchandisingbibliometricagendastore atmosphereretailcomercialización visualbibliometríacalendarioambiente de la tiendaAl por menorvisual merchandisingbibliometriaagendaatmosfera de lojavarejoThis work aimed to investigate the studies on visual merchandising in theoretical, methodological and empirical aspects. Bibliometric research was carried out based on 35 articles published in journals. The analyzes present the number of articles per year, main journals, most cited references, most used keywords, in addition to the methodology, considering the approach, research method, data collection and analysis technique. It was possible to conclude that the theme is relatively new, justifying an opportunity for future research. In this sense, a research agenda is proposed with three possible paths to be followed by future studies, namely: studies with a qualitative approach, comparison between different countries and comparison between sectors and intersector.Este trabajo tuvo como objetivo investigar los estudios sobre merchandising visual en aspectos teóricos, metodológicos y empíricos. La investigación bibliométrica se realizó en base a 35 artículos publicados en revistas. Los análisis presentan el número de artículos por año, las principales revistas, las referencias más citadas, las palabras clave más utilizadas, además de la metodología, teniendo en cuenta el enfoque, el método de investigación, la recopilación de datos y la técnica de análisis. Fue posible concluir que el tema es relativamente nuevo, lo que justifica una oportunidad para futuras investigaciones. En este sentido, se propone una agenda de investigación con tres posibles caminos a seguir para futuros estudios, a saber: estudios con un enfoque cualitativo, comparación entre diferentes países y comparación entre sectores e intersectores.Este trabalho teve como objetivo investigar os estudos sobre visual merchandising em aspectos teóricos, metodológicos e empíricos. Foi realizada uma pesquisa bibliométrica a partir de 35 artigos publicados em periódicos. As análises apresentam o número de artigos por ano, principais periódicos, referências mais citadas, palavras-chave mais utilizadas, além da metodologia considerando abordagem, método de pesquisa, técnica de coleta e análise de dados. Foi possível concluir que o tema é relativamente novo justificando oportunidade para futuras pesquisas. Neste sentido, é proposta uma agenda de pesquisa com três possíveis caminhos a serem seguidos por estudos futuros, sendo: estudos com abordagem qualitativa, comparação entre diferentes países e comparação entre setores e intersetor.FEAAC/UFC2020-10-19info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfapplication/pdfapplication/ziphttp://periodicos.ufc.br/contextus/article/view/6026410.19094/contextus.2020.60264Contextus - Contemporary Journal of Economics and Management; Vol 18: jan/dec 2020; 227-238Contextus – Revista Contemporánea de Economía y Gestión; Vol. 18: ene/dic 2020; 227-238Contextus – Revista Contemporânea de Economia e Gestão; v. 18: jan/dez 2020; 227-2382178-92581678-2089reponame:Contextus (Fortaleza. Online)instname:Universidade Federal do Ceará (UFC)instacron:UFCengporhttp://periodicos.ufc.br/contextus/article/view/60264/162221http://periodicos.ufc.br/contextus/article/view/60264/162222http://periodicos.ufc.br/contextus/article/view/60264/165591http://periodicos.ufc.br/contextus/article/view/60264/165592http://periodicos.ufc.br/contextus/article/view/60264/165593http://periodicos.ufc.br/contextus/article/view/60264/165594Copyright (c) 2020 Revista: apenas para a 1a. publicaçãohttp://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessBatista, KarenMartins, Ingrid de MatosLimongi, Ricardo2022-02-08T12:37:48Zoai:periodicos.ufc:article/60264Revistahttp://periodicos.ufc.br/contextusPUBhttp://periodicos.ufc.br/contextus/oairevistacontextus@ufc.br2178-92581678-2089opendoar:2022-02-08T12:37:48Contextus (Fortaleza. Online) - Universidade Federal do Ceará (UFC)false
dc.title.none.fl_str_mv Visual merchandising: A bibliometric analysis and future research proposals
Visual merchandising: Un análisis bibliométrico y una propuesta de investigácion futura
Visual merchandising: Uma análise bibliométrica e proposta de pesquisas futuras
title Visual merchandising: A bibliometric analysis and future research proposals
spellingShingle Visual merchandising: A bibliometric analysis and future research proposals
Batista, Karen
visual merchandising
bibliometric
agenda
store atmosphere
retail
comercialización visual
bibliometría
calendario
ambiente de la tienda
Al por menor
visual merchandising
bibliometria
agenda
atmosfera de loja
varejo
title_short Visual merchandising: A bibliometric analysis and future research proposals
title_full Visual merchandising: A bibliometric analysis and future research proposals
title_fullStr Visual merchandising: A bibliometric analysis and future research proposals
title_full_unstemmed Visual merchandising: A bibliometric analysis and future research proposals
title_sort Visual merchandising: A bibliometric analysis and future research proposals
author Batista, Karen
author_facet Batista, Karen
Martins, Ingrid de Matos
Limongi, Ricardo
author_role author
author2 Martins, Ingrid de Matos
Limongi, Ricardo
author2_role author
author
dc.contributor.author.fl_str_mv Batista, Karen
Martins, Ingrid de Matos
Limongi, Ricardo
dc.subject.por.fl_str_mv visual merchandising
bibliometric
agenda
store atmosphere
retail
comercialización visual
bibliometría
calendario
ambiente de la tienda
Al por menor
visual merchandising
bibliometria
agenda
atmosfera de loja
varejo
topic visual merchandising
bibliometric
agenda
store atmosphere
retail
comercialización visual
bibliometría
calendario
ambiente de la tienda
Al por menor
visual merchandising
bibliometria
agenda
atmosfera de loja
varejo
description This work aimed to investigate the studies on visual merchandising in theoretical, methodological and empirical aspects. Bibliometric research was carried out based on 35 articles published in journals. The analyzes present the number of articles per year, main journals, most cited references, most used keywords, in addition to the methodology, considering the approach, research method, data collection and analysis technique. It was possible to conclude that the theme is relatively new, justifying an opportunity for future research. In this sense, a research agenda is proposed with three possible paths to be followed by future studies, namely: studies with a qualitative approach, comparison between different countries and comparison between sectors and intersector.
publishDate 2020
dc.date.none.fl_str_mv 2020-10-19
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://periodicos.ufc.br/contextus/article/view/60264
10.19094/contextus.2020.60264
url http://periodicos.ufc.br/contextus/article/view/60264
identifier_str_mv 10.19094/contextus.2020.60264
dc.language.iso.fl_str_mv eng
por
language eng
por
dc.relation.none.fl_str_mv http://periodicos.ufc.br/contextus/article/view/60264/162221
http://periodicos.ufc.br/contextus/article/view/60264/162222
http://periodicos.ufc.br/contextus/article/view/60264/165591
http://periodicos.ufc.br/contextus/article/view/60264/165592
http://periodicos.ufc.br/contextus/article/view/60264/165593
http://periodicos.ufc.br/contextus/article/view/60264/165594
dc.rights.driver.fl_str_mv Copyright (c) 2020 Revista: apenas para a 1a. publicação
http://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2020 Revista: apenas para a 1a. publicação
http://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
application/pdf
application/zip
dc.publisher.none.fl_str_mv FEAAC/UFC
publisher.none.fl_str_mv FEAAC/UFC
dc.source.none.fl_str_mv Contextus - Contemporary Journal of Economics and Management; Vol 18: jan/dec 2020; 227-238
Contextus – Revista Contemporánea de Economía y Gestión; Vol. 18: ene/dic 2020; 227-238
Contextus – Revista Contemporânea de Economia e Gestão; v. 18: jan/dez 2020; 227-238
2178-9258
1678-2089
reponame:Contextus (Fortaleza. Online)
instname:Universidade Federal do Ceará (UFC)
instacron:UFC
instname_str Universidade Federal do Ceará (UFC)
instacron_str UFC
institution UFC
reponame_str Contextus (Fortaleza. Online)
collection Contextus (Fortaleza. Online)
repository.name.fl_str_mv Contextus (Fortaleza. Online) - Universidade Federal do Ceará (UFC)
repository.mail.fl_str_mv revistacontextus@ufc.br
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