INVESTIGATING THE RELATION BETWEEN THE RELATIONAL CAPABILITY AND THE PERFORMANCE OF THE ALLIANCE PORTFOLIO IN THE SEGMENT OF BRAZILIAN PHARMACEUTICAL LABORATORIES

Detalhes bibliográficos
Autor(a) principal: Ribeiro Cordeiro, Jessica
Data de Publicação: 2015
Outros Autores: Bataglia, Walter
Tipo de documento: Artigo
Idioma: por
Título da fonte: Contextus (Fortaleza. Online)
DOI: 10.19094/contextus.v13i2.618
Texto Completo: http://periodicos.ufc.br/contextus/article/view/618
Resumo: The objective of this work is to understand the procedural relation between the activities of alliance management, that is, the relational capability, and the performance of the alliance portfolio in the segment of human health laboratories in the Brazilian pharmaceutical industry. We used the strategy of four case studies of contractual strategic alliances in different enterprises through interviews with the managers responsible for the alliances. The interviews were transcript and analyzed by the technique of thematic content analysis with categories defined a priori. It was concluded that the relational capability and the prior experience with alliances reduce transaction costs and may generate an alliance portfolio performance that overwhelms coordination costs.
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spelling INVESTIGATING THE RELATION BETWEEN THE RELATIONAL CAPABILITY AND THE PERFORMANCE OF THE ALLIANCE PORTFOLIO IN THE SEGMENT OF BRAZILIAN PHARMACEUTICAL LABORATORIESINVESTIGACIÓN DE LA RELACIÓN ENTRE LA CAPACIDAD RELACIONAL Y EL DESEMPEÑO DE LA CARTERA DE ALIANZAS EN EL SEGMENTO DE LABORATORIOS FARMACÉUTICOS BRASILEÑOSINVESTIGAÇÃO DA RELAÇÃO ENTRE A CAPACIDADE RELACIONAL E O DESEMPENHO DA CARTEIRA DE ALIANÇAS NO SEGMENTO DE LABORATÓRIOS FARMACÊUTICOS BRASILEIROSStrategic alliances. Relational capability. Performance of the alliances portfolio. Dynamic capability of organizations. Brazilian pharmaceutical industry.Alianzas estratégicas. Capacidad relacional. Rendimiento de la cartera de las alianzas. Capacidad dinámica de las organizaciones. Industria farmacéutica brasileñaAlianças EstratégicasCapacidade RelacionalDesempenho da Carteira de AliançasCapacidade Dinâmica das OrganizaçõesSetor Farmacêutico Brasileiro.The objective of this work is to understand the procedural relation between the activities of alliance management, that is, the relational capability, and the performance of the alliance portfolio in the segment of human health laboratories in the Brazilian pharmaceutical industry. We used the strategy of four case studies of contractual strategic alliances in different enterprises through interviews with the managers responsible for the alliances. The interviews were transcript and analyzed by the technique of thematic content analysis with categories defined a priori. It was concluded that the relational capability and the prior experience with alliances reduce transaction costs and may generate an alliance portfolio performance that overwhelms coordination costs.El objetivo de este trabajo es entender la relación procesal entre las actividades de gestión de alianzas, es decir, la capacidad relacional, y el rendimiento de la cartera de las alianzas en el segmento de laboratorios de salud humana en la industria farmacéutica brasileña. Se utilizó la estrategia de cuatro estudios de caso de alianzas estratégicas contractuales en diferentes empresas a partir de entrevistas con los gerentes responsables por las alianzas. Las entrevistas fueran transcritas e analizadas por la técnica de análisis de contenido temático categorial con categorías definidas a priori. Se llegó a la conclusión de que la capacidad relacional y la experiencia previa con alianzas reducen los costos de transacción y pueden generar un mayor rendimiento de la cartera de las alianzas que supere los costos de coordinación.O objetivo deste trabalho é compreender a relação processual entre as atividades de gestão de alianças, ou seja, a capacidade relacional, e o desempenho da carteira de alianças no segmento de laboratórios de saúde humana no setor farmacêutico brasileiro. Utilizou-se a estratégia de quatro estudos de caso de alianças estratégicas contratuais em empresas distintas a partir de entrevistas com os gestores responsáveis pelas alianças. As entrevistas foram transcritas e analisadas por meio da técnica de análise de conteúdo temática categorial com categorias definidas a priori. Concluiu-se que a capacidade relacional e a experiência prévia com alianças reduzem os custos de transação e podem gerar um desempenho da carteira de alianças que supera os custos de coordenação.FEAAC/UFC2015-06-05info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionQualitativa - estratégia de casos múltiplosapplication/pdfhttp://periodicos.ufc.br/contextus/article/view/61810.19094/contextus.v13i2.618Contextus - Contemporary Journal of Economics and Management; Vol 13 No 2: may/aug 2015; 36 - 60Contextus – Revista Contemporánea de Economía y Gestión; Vol. 13 Núm. 2: may/ago 2015; 36 - 60Contextus – Revista Contemporânea de Economia e Gestão; v. 13 n. 2: mai/ago 2015; 36 - 602178-92581678-2089reponame:Contextus (Fortaleza. Online)instname:Universidade Federal do Ceará (UFC)instacron:UFCporhttp://periodicos.ufc.br/contextus/article/view/618/72524Copyright (c) 2015 Revista: apenas para a 1a. publicaçãohttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessRibeiro Cordeiro, JessicaBataglia, Walter2021-11-22T12:11:16Zoai:periodicos.ufc:article/32237Revistahttp://periodicos.ufc.br/contextusPUBhttp://periodicos.ufc.br/contextus/oairevistacontextus@ufc.br2178-92581678-2089opendoar:2021-11-22T12:11:16Contextus (Fortaleza. Online) - Universidade Federal do Ceará (UFC)false
dc.title.none.fl_str_mv INVESTIGATING THE RELATION BETWEEN THE RELATIONAL CAPABILITY AND THE PERFORMANCE OF THE ALLIANCE PORTFOLIO IN THE SEGMENT OF BRAZILIAN PHARMACEUTICAL LABORATORIES
INVESTIGACIÓN DE LA RELACIÓN ENTRE LA CAPACIDAD RELACIONAL Y EL DESEMPEÑO DE LA CARTERA DE ALIANZAS EN EL SEGMENTO DE LABORATORIOS FARMACÉUTICOS BRASILEÑOS
INVESTIGAÇÃO DA RELAÇÃO ENTRE A CAPACIDADE RELACIONAL E O DESEMPENHO DA CARTEIRA DE ALIANÇAS NO SEGMENTO DE LABORATÓRIOS FARMACÊUTICOS BRASILEIROS
title INVESTIGATING THE RELATION BETWEEN THE RELATIONAL CAPABILITY AND THE PERFORMANCE OF THE ALLIANCE PORTFOLIO IN THE SEGMENT OF BRAZILIAN PHARMACEUTICAL LABORATORIES
spellingShingle INVESTIGATING THE RELATION BETWEEN THE RELATIONAL CAPABILITY AND THE PERFORMANCE OF THE ALLIANCE PORTFOLIO IN THE SEGMENT OF BRAZILIAN PHARMACEUTICAL LABORATORIES
INVESTIGATING THE RELATION BETWEEN THE RELATIONAL CAPABILITY AND THE PERFORMANCE OF THE ALLIANCE PORTFOLIO IN THE SEGMENT OF BRAZILIAN PHARMACEUTICAL LABORATORIES
Ribeiro Cordeiro, Jessica
Strategic alliances. Relational capability. Performance of the alliances portfolio. Dynamic capability of organizations. Brazilian pharmaceutical industry.
Alianzas estratégicas. Capacidad relacional. Rendimiento de la cartera de las alianzas. Capacidad dinámica de las organizaciones. Industria farmacéutica brasileña
Alianças Estratégicas
Capacidade Relacional
Desempenho da Carteira de Alianças
Capacidade Dinâmica das Organizações
Setor Farmacêutico Brasileiro.
Ribeiro Cordeiro, Jessica
Strategic alliances. Relational capability. Performance of the alliances portfolio. Dynamic capability of organizations. Brazilian pharmaceutical industry.
Alianzas estratégicas. Capacidad relacional. Rendimiento de la cartera de las alianzas. Capacidad dinámica de las organizaciones. Industria farmacéutica brasileña
Alianças Estratégicas
Capacidade Relacional
Desempenho da Carteira de Alianças
Capacidade Dinâmica das Organizações
Setor Farmacêutico Brasileiro.
title_short INVESTIGATING THE RELATION BETWEEN THE RELATIONAL CAPABILITY AND THE PERFORMANCE OF THE ALLIANCE PORTFOLIO IN THE SEGMENT OF BRAZILIAN PHARMACEUTICAL LABORATORIES
title_full INVESTIGATING THE RELATION BETWEEN THE RELATIONAL CAPABILITY AND THE PERFORMANCE OF THE ALLIANCE PORTFOLIO IN THE SEGMENT OF BRAZILIAN PHARMACEUTICAL LABORATORIES
title_fullStr INVESTIGATING THE RELATION BETWEEN THE RELATIONAL CAPABILITY AND THE PERFORMANCE OF THE ALLIANCE PORTFOLIO IN THE SEGMENT OF BRAZILIAN PHARMACEUTICAL LABORATORIES
INVESTIGATING THE RELATION BETWEEN THE RELATIONAL CAPABILITY AND THE PERFORMANCE OF THE ALLIANCE PORTFOLIO IN THE SEGMENT OF BRAZILIAN PHARMACEUTICAL LABORATORIES
title_full_unstemmed INVESTIGATING THE RELATION BETWEEN THE RELATIONAL CAPABILITY AND THE PERFORMANCE OF THE ALLIANCE PORTFOLIO IN THE SEGMENT OF BRAZILIAN PHARMACEUTICAL LABORATORIES
INVESTIGATING THE RELATION BETWEEN THE RELATIONAL CAPABILITY AND THE PERFORMANCE OF THE ALLIANCE PORTFOLIO IN THE SEGMENT OF BRAZILIAN PHARMACEUTICAL LABORATORIES
title_sort INVESTIGATING THE RELATION BETWEEN THE RELATIONAL CAPABILITY AND THE PERFORMANCE OF THE ALLIANCE PORTFOLIO IN THE SEGMENT OF BRAZILIAN PHARMACEUTICAL LABORATORIES
author Ribeiro Cordeiro, Jessica
author_facet Ribeiro Cordeiro, Jessica
Ribeiro Cordeiro, Jessica
Bataglia, Walter
Bataglia, Walter
author_role author
author2 Bataglia, Walter
author2_role author
dc.contributor.author.fl_str_mv Ribeiro Cordeiro, Jessica
Bataglia, Walter
dc.subject.por.fl_str_mv Strategic alliances. Relational capability. Performance of the alliances portfolio. Dynamic capability of organizations. Brazilian pharmaceutical industry.
Alianzas estratégicas. Capacidad relacional. Rendimiento de la cartera de las alianzas. Capacidad dinámica de las organizaciones. Industria farmacéutica brasileña
Alianças Estratégicas
Capacidade Relacional
Desempenho da Carteira de Alianças
Capacidade Dinâmica das Organizações
Setor Farmacêutico Brasileiro.
topic Strategic alliances. Relational capability. Performance of the alliances portfolio. Dynamic capability of organizations. Brazilian pharmaceutical industry.
Alianzas estratégicas. Capacidad relacional. Rendimiento de la cartera de las alianzas. Capacidad dinámica de las organizaciones. Industria farmacéutica brasileña
Alianças Estratégicas
Capacidade Relacional
Desempenho da Carteira de Alianças
Capacidade Dinâmica das Organizações
Setor Farmacêutico Brasileiro.
description The objective of this work is to understand the procedural relation between the activities of alliance management, that is, the relational capability, and the performance of the alliance portfolio in the segment of human health laboratories in the Brazilian pharmaceutical industry. We used the strategy of four case studies of contractual strategic alliances in different enterprises through interviews with the managers responsible for the alliances. The interviews were transcript and analyzed by the technique of thematic content analysis with categories defined a priori. It was concluded that the relational capability and the prior experience with alliances reduce transaction costs and may generate an alliance portfolio performance that overwhelms coordination costs.
publishDate 2015
dc.date.none.fl_str_mv 2015-06-05
dc.type.driver.fl_str_mv info:eu-repo/semantics/article
info:eu-repo/semantics/publishedVersion
Qualitativa - estratégia de casos múltiplos
format article
status_str publishedVersion
dc.identifier.uri.fl_str_mv http://periodicos.ufc.br/contextus/article/view/618
10.19094/contextus.v13i2.618
url http://periodicos.ufc.br/contextus/article/view/618
identifier_str_mv 10.19094/contextus.v13i2.618
dc.language.iso.fl_str_mv por
language por
dc.relation.none.fl_str_mv http://periodicos.ufc.br/contextus/article/view/618/72524
dc.rights.driver.fl_str_mv Copyright (c) 2015 Revista: apenas para a 1a. publicação
https://creativecommons.org/licenses/by-nc/4.0
info:eu-repo/semantics/openAccess
rights_invalid_str_mv Copyright (c) 2015 Revista: apenas para a 1a. publicação
https://creativecommons.org/licenses/by-nc/4.0
eu_rights_str_mv openAccess
dc.format.none.fl_str_mv application/pdf
dc.publisher.none.fl_str_mv FEAAC/UFC
publisher.none.fl_str_mv FEAAC/UFC
dc.source.none.fl_str_mv Contextus - Contemporary Journal of Economics and Management; Vol 13 No 2: may/aug 2015; 36 - 60
Contextus – Revista Contemporánea de Economía y Gestión; Vol. 13 Núm. 2: may/ago 2015; 36 - 60
Contextus – Revista Contemporânea de Economia e Gestão; v. 13 n. 2: mai/ago 2015; 36 - 60
2178-9258
1678-2089
reponame:Contextus (Fortaleza. Online)
instname:Universidade Federal do Ceará (UFC)
instacron:UFC
instname_str Universidade Federal do Ceará (UFC)
instacron_str UFC
institution UFC
reponame_str Contextus (Fortaleza. Online)
collection Contextus (Fortaleza. Online)
repository.name.fl_str_mv Contextus (Fortaleza. Online) - Universidade Federal do Ceará (UFC)
repository.mail.fl_str_mv revistacontextus@ufc.br
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dc.identifier.doi.none.fl_str_mv 10.19094/contextus.v13i2.618

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