ENTREPRENEURIAL BEHAVIOR OF INTERNET KIOSK OWNERS OPERATING IN THE INFORMAL ECONOMY IN A BRAZILIAN SLUM: THE CASE OF ROCINHA IN RIO DE JANEIRO, BRAZIL
Autor(a) principal: | |
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Data de Publicação: | 2014 |
Outros Autores: | , |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Contextus (Fortaleza. Online) |
Texto Completo: | http://periodicos.ufc.br/contextus/article/view/32213 |
Resumo: | The aim of this article is to investigate the characteristics, behaviors, motivations to start a business and the managerial practice of entrepreneurs, owners of internet kiosks, operating in the context of the informal economy in Rocinha, the biggest slum in Brazil, where 90.9% of businesses are informal. The Thematic Apperception Test used by McClelland serves the purpose of this research. The instrument used in this survey was adapted for Brazil. From the 92 internet kiosk entrepreneurs in Rocinha, 44 responded to the TAT questionnaire. Data were analyzed using SPSS 16.0. The analysis suggests that the behavior of the entrepreneurs in Rocinha match the entrepreneurial characteristics proposed by McClelland and their main motivations are seeking opportunities and increasing income and try to meet customers‟ needs and have a low perception of service differentiation. |
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ENTREPRENEURIAL BEHAVIOR OF INTERNET KIOSK OWNERS OPERATING IN THE INFORMAL ECONOMY IN A BRAZILIAN SLUM: THE CASE OF ROCINHA IN RIO DE JANEIRO, BRAZILCOMPORTAMIENTO EMPRENDEDOR DE PROPIETARIOS DE CABINAS DE INTERNET EN LA COMUNIDAD DE LA ROCINHA, RIO DE JANEIRO, BRASILCOMPORTAMENTO EMPREENDEDOR DE PROPRIETÁRIOS DE LAN HOUSES NA COMUNIDADE DA ROCINHA, RIO DE JANEIRO, BRASILEntrepreneur. Entrepreneurial behavior. Informal economy. Internet kiosks. Rocinha (Rio de Janeiro).Emprendedor. Comportamiento emprendedor. Economía informal. Cabinas de internet. Rocinha (Rio de Janeiro).Empreendedor. Comportamento empreendedor. Economia informal. Lan houses. Rocinha (Rio de Janeiro).The aim of this article is to investigate the characteristics, behaviors, motivations to start a business and the managerial practice of entrepreneurs, owners of internet kiosks, operating in the context of the informal economy in Rocinha, the biggest slum in Brazil, where 90.9% of businesses are informal. The Thematic Apperception Test used by McClelland serves the purpose of this research. The instrument used in this survey was adapted for Brazil. From the 92 internet kiosk entrepreneurs in Rocinha, 44 responded to the TAT questionnaire. Data were analyzed using SPSS 16.0. The analysis suggests that the behavior of the entrepreneurs in Rocinha match the entrepreneurial characteristics proposed by McClelland and their main motivations are seeking opportunities and increasing income and try to meet customers‟ needs and have a low perception of service differentiation.El objetivo de este artículo es investigar las características, comportamientos, motivaciones para iniciar un negocio y la práctica de gestión de los emprendedores, propietarios de cabinas de internet, que operan en la economía informal en Rocinha, la mayor favela de Brasil, donde 90.9 % de las empresas son informales. Sirvió para el propósito de esta investigación, el Test de Apercepción Temática de McClelland. El instrumento de la survey fue adaptada para Brasil. De los 92 emprendedores propietários de cabinas de internet en Rocinha, 44 respondieron al cuestionario TAT. Los datos fueron analizados utilizando el programa SPSS 16.0. El análisis sugiere que el comportamiento de los emprendedores em Rocinha coincida con características emprendedoras propuestas por McClelland. Sus principales motivaciones son la búsqueda de oportunidades y aumento de ingresos, tratan de satisfacer las necesidades de los clientes y tienen baja percepción de la diferenciación de serviciosO objetivo deste artigo é investigar as características, comportamentos, motivações para iniciar um negócio e as práticas de gestão dos empresários, donos de lan houses, que operam no contexto da economia informal na Rocinha, a maior favela do Brasil, onde 90.9 % das empresas são informais. Foi realizada uma survey utilizando o Thematic Apperception Test, proposto por McClelland, adaptado para o contexto brasileiro. Dos 92 empreendedores de lan houses na Rocinha, 44 responderam ao questionário TAT. Os dados foram tratados utilizando o SPSS 16.0 A análise sugere que o comportamento dos empreendedores na Rocinha converge com as características empreendedoras propostas por McClelland e suas principais motivações são a busca de oportunidades de negócios e aumento da renda e se orientam pela busca da satisfação das necessidades dos clientes, mas tem baixa percepção de diferenciação de serviço.FEAAC/UFC2014-10-31info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionSurveyapplication/pdfapplication/octet-streamhttp://periodicos.ufc.br/contextus/article/view/3221310.19094/contextus.v12i3.578Contextus - Contemporary Journal of Economics and Management; Vol 12 No 3: set/dez 2014; 98 - 122Contextus – Revista Contemporánea de Economía y Gestión; Vol. 12 Núm. 3: sep/dic 2014; 98 - 122Contextus – Revista Contemporânea de Economia e Gestão; v. 12 n. 3: set/dez 2014; 98 - 1222178-92581678-2089reponame:Contextus (Fortaleza. Online)instname:Universidade Federal do Ceará (UFC)instacron:UFCporhttp://periodicos.ufc.br/contextus/article/view/32213/72500http://periodicos.ufc.br/contextus/article/view/32213/98212Copyright (c) 2014 Revista: apenas para a 1a. publicaçãohttps://creativecommons.org/licenses/by-nc/4.0info:eu-repo/semantics/openAccessMoraes, JoysiMariano, Sandra R.H.Medeiros, Silvio2021-11-22T12:12:52Zoai:periodicos.ufc:article/32213Revistahttp://periodicos.ufc.br/contextusPUBhttp://periodicos.ufc.br/contextus/oairevistacontextus@ufc.br2178-92581678-2089opendoar:2021-11-22T12:12:52Contextus (Fortaleza. Online) - Universidade Federal do Ceará (UFC)false |
dc.title.none.fl_str_mv |
ENTREPRENEURIAL BEHAVIOR OF INTERNET KIOSK OWNERS OPERATING IN THE INFORMAL ECONOMY IN A BRAZILIAN SLUM: THE CASE OF ROCINHA IN RIO DE JANEIRO, BRAZIL COMPORTAMIENTO EMPRENDEDOR DE PROPIETARIOS DE CABINAS DE INTERNET EN LA COMUNIDAD DE LA ROCINHA, RIO DE JANEIRO, BRASIL COMPORTAMENTO EMPREENDEDOR DE PROPRIETÁRIOS DE LAN HOUSES NA COMUNIDADE DA ROCINHA, RIO DE JANEIRO, BRASIL |
title |
ENTREPRENEURIAL BEHAVIOR OF INTERNET KIOSK OWNERS OPERATING IN THE INFORMAL ECONOMY IN A BRAZILIAN SLUM: THE CASE OF ROCINHA IN RIO DE JANEIRO, BRAZIL |
spellingShingle |
ENTREPRENEURIAL BEHAVIOR OF INTERNET KIOSK OWNERS OPERATING IN THE INFORMAL ECONOMY IN A BRAZILIAN SLUM: THE CASE OF ROCINHA IN RIO DE JANEIRO, BRAZIL Moraes, Joysi Entrepreneur. Entrepreneurial behavior. Informal economy. Internet kiosks. Rocinha (Rio de Janeiro). Emprendedor. Comportamiento emprendedor. Economía informal. Cabinas de internet. Rocinha (Rio de Janeiro). Empreendedor. Comportamento empreendedor. Economia informal. Lan houses. Rocinha (Rio de Janeiro). |
title_short |
ENTREPRENEURIAL BEHAVIOR OF INTERNET KIOSK OWNERS OPERATING IN THE INFORMAL ECONOMY IN A BRAZILIAN SLUM: THE CASE OF ROCINHA IN RIO DE JANEIRO, BRAZIL |
title_full |
ENTREPRENEURIAL BEHAVIOR OF INTERNET KIOSK OWNERS OPERATING IN THE INFORMAL ECONOMY IN A BRAZILIAN SLUM: THE CASE OF ROCINHA IN RIO DE JANEIRO, BRAZIL |
title_fullStr |
ENTREPRENEURIAL BEHAVIOR OF INTERNET KIOSK OWNERS OPERATING IN THE INFORMAL ECONOMY IN A BRAZILIAN SLUM: THE CASE OF ROCINHA IN RIO DE JANEIRO, BRAZIL |
title_full_unstemmed |
ENTREPRENEURIAL BEHAVIOR OF INTERNET KIOSK OWNERS OPERATING IN THE INFORMAL ECONOMY IN A BRAZILIAN SLUM: THE CASE OF ROCINHA IN RIO DE JANEIRO, BRAZIL |
title_sort |
ENTREPRENEURIAL BEHAVIOR OF INTERNET KIOSK OWNERS OPERATING IN THE INFORMAL ECONOMY IN A BRAZILIAN SLUM: THE CASE OF ROCINHA IN RIO DE JANEIRO, BRAZIL |
author |
Moraes, Joysi |
author_facet |
Moraes, Joysi Mariano, Sandra R.H. Medeiros, Silvio |
author_role |
author |
author2 |
Mariano, Sandra R.H. Medeiros, Silvio |
author2_role |
author author |
dc.contributor.author.fl_str_mv |
Moraes, Joysi Mariano, Sandra R.H. Medeiros, Silvio |
dc.subject.por.fl_str_mv |
Entrepreneur. Entrepreneurial behavior. Informal economy. Internet kiosks. Rocinha (Rio de Janeiro). Emprendedor. Comportamiento emprendedor. Economía informal. Cabinas de internet. Rocinha (Rio de Janeiro). Empreendedor. Comportamento empreendedor. Economia informal. Lan houses. Rocinha (Rio de Janeiro). |
topic |
Entrepreneur. Entrepreneurial behavior. Informal economy. Internet kiosks. Rocinha (Rio de Janeiro). Emprendedor. Comportamiento emprendedor. Economía informal. Cabinas de internet. Rocinha (Rio de Janeiro). Empreendedor. Comportamento empreendedor. Economia informal. Lan houses. Rocinha (Rio de Janeiro). |
description |
The aim of this article is to investigate the characteristics, behaviors, motivations to start a business and the managerial practice of entrepreneurs, owners of internet kiosks, operating in the context of the informal economy in Rocinha, the biggest slum in Brazil, where 90.9% of businesses are informal. The Thematic Apperception Test used by McClelland serves the purpose of this research. The instrument used in this survey was adapted for Brazil. From the 92 internet kiosk entrepreneurs in Rocinha, 44 responded to the TAT questionnaire. Data were analyzed using SPSS 16.0. The analysis suggests that the behavior of the entrepreneurs in Rocinha match the entrepreneurial characteristics proposed by McClelland and their main motivations are seeking opportunities and increasing income and try to meet customers‟ needs and have a low perception of service differentiation. |
publishDate |
2014 |
dc.date.none.fl_str_mv |
2014-10-31 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Survey |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://periodicos.ufc.br/contextus/article/view/32213 10.19094/contextus.v12i3.578 |
url |
http://periodicos.ufc.br/contextus/article/view/32213 |
identifier_str_mv |
10.19094/contextus.v12i3.578 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
http://periodicos.ufc.br/contextus/article/view/32213/72500 http://periodicos.ufc.br/contextus/article/view/32213/98212 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2014 Revista: apenas para a 1a. publicação https://creativecommons.org/licenses/by-nc/4.0 info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2014 Revista: apenas para a 1a. publicação https://creativecommons.org/licenses/by-nc/4.0 |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf application/octet-stream |
dc.publisher.none.fl_str_mv |
FEAAC/UFC |
publisher.none.fl_str_mv |
FEAAC/UFC |
dc.source.none.fl_str_mv |
Contextus - Contemporary Journal of Economics and Management; Vol 12 No 3: set/dez 2014; 98 - 122 Contextus – Revista Contemporánea de Economía y Gestión; Vol. 12 Núm. 3: sep/dic 2014; 98 - 122 Contextus – Revista Contemporânea de Economia e Gestão; v. 12 n. 3: set/dez 2014; 98 - 122 2178-9258 1678-2089 reponame:Contextus (Fortaleza. Online) instname:Universidade Federal do Ceará (UFC) instacron:UFC |
instname_str |
Universidade Federal do Ceará (UFC) |
instacron_str |
UFC |
institution |
UFC |
reponame_str |
Contextus (Fortaleza. Online) |
collection |
Contextus (Fortaleza. Online) |
repository.name.fl_str_mv |
Contextus (Fortaleza. Online) - Universidade Federal do Ceará (UFC) |
repository.mail.fl_str_mv |
revistacontextus@ufc.br |
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1798045751688822784 |