The visual communication as a food quality perception attribute

• Autor(a) principal: Campinho, Maria Inês Santos
• Data de Publicação: 2020
• Outros Autores: Andrade, Júlia Carvalho, Francisco dos Santos Filho, Eudaldo
• Tipo de documento: Artigo
• Idioma: por
• Título da fonte: Informação em Pauta
• Texto Completo: http://www.periodicos.ufc.br/informacaoempauta/article/view/43516
• topic: Design; Visual communication; Food advertising; Ultra processed foods; Design; Comunicação visual; Publicidade de alimentos; Alimentos ultraprocessados; -

The aim of this paper is to understand, through a literature review, how the quality of food overlaps and the visual message developed for this product from the use of image elements in the construction of visual language by design. Food visual identity projects serves the values ​​created for food brands and not to disseminate or communicate the quality of food, related to its nutritional composition, nutrient bioavailability, hygienic-sanitary conditions and sensory characteristics. In this study, we observed that the elements of graphic design and visual communication contributed to the formation of a culture of construction and dissemination of misleading information about the quality of ultra-processed foods. These foods have their outstanding characteristics, in detriment of others not favorable. And the use of mascots, eatertainment, and other design features made it possible for the ultra-processed to have their nutritional qualities confused or interspersed with the built visual quality.