With wide eyes: the ideology of industrial society according to Adorno
Autor(a) principal: | |
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Data de Publicação: | 2018 |
Tipo de documento: | Artigo |
Idioma: | por |
Título da fonte: | Argumentos : Revista de Filosofia (Online) |
Texto Completo: | http://periodicos.ufc.br/argumentos/article/view/32028 |
Resumo: | In one of its last writings, Theodor Adorno identifies a transformation in the phenomenon of ideology, brought by the advent of totally managed society, and therefore pointing to the obsolescence of the classical Marxist concept of ideology and, indirectly, to Lukacs. According to Adorno, ideology no longer presents itself as a veil covering reality, hiding social domination under falsely universal justifications, but as reality itself, frozen in a fixed image – domination becomes transparent and naturalized as “the way things are”. The aim of this article is to explain how Adorno builds this new understanding of ideology, strongly based on his studies of fascist propaganda and on the system of cultural industry. Both are seen as the main organizing schemes of mass culture, creating a new kind of consciousness reification, in which what matters mostly is the libidinal satisfaction brought by the specific form of relationship between subjects and the ideological material consumed by then, instead of the specific content of this material. |
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Argumentos : Revista de Filosofia (Online) |
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With wide eyes: the ideology of industrial society according to AdornoDe olhos bem abertos: a ideologia da sociedade industrial segundo AdornoIdeology. Adorno. Managed society. Mass culture.Ideologia. Adorno. Sociedade administrada. Cultura de massas.In one of its last writings, Theodor Adorno identifies a transformation in the phenomenon of ideology, brought by the advent of totally managed society, and therefore pointing to the obsolescence of the classical Marxist concept of ideology and, indirectly, to Lukacs. According to Adorno, ideology no longer presents itself as a veil covering reality, hiding social domination under falsely universal justifications, but as reality itself, frozen in a fixed image – domination becomes transparent and naturalized as “the way things are”. The aim of this article is to explain how Adorno builds this new understanding of ideology, strongly based on his studies of fascist propaganda and on the system of cultural industry. Both are seen as the main organizing schemes of mass culture, creating a new kind of consciousness reification, in which what matters mostly is the libidinal satisfaction brought by the specific form of relationship between subjects and the ideological material consumed by then, instead of the specific content of this material. Num de seus últimos textos1, Theodor Adorno (ADORNO e HORKHEIMER, [1968], 1973) constata uma transformação do fenômeno da ideologia com o advento da sociedade totalmente administrada, apontando para a obsolescência da conceituação marxiana clássica e, indiretamente, também para a lukácsiana. Segundo ele, a ideologia não se apresenta mais como o véu que recobre a realidade, ocultando a dominação sob justificativas falsamente universais, mas como a própria realidade congelada numa imagem fixa, dominação tornada transparente e naturalizada como “o jeito que as coisas são”. O objetivo deste artigo é expor como Adorno chega a esta nova conceituação do que é a ideologia, fortemente calcada em seus estudos sobre a propaganda e a personalidade fascistas e sobre o sistema da indústria cultural, entendidos ambos como os principais esquemas organizadores da cultura de massa e responsáveis por uma nova modalidade de reificação da consciência, na qual o que importa é antes a satisfação libidinal proporcionada pela forma específica de relação dos sujeitos com o material ideológico consu- mido do que o conteúdo nele expresso. Universidade Federal do Ceará2018-04-30info:eu-repo/semantics/articleinfo:eu-repo/semantics/publishedVersionapplication/pdfhttp://periodicos.ufc.br/argumentos/article/view/32028Argumentos - Revista de Filosofia; No 19Argumentos - Periódico de Filosofia; Núm. 19Argumentos - Revista de Filosofia; n. 191984-42551984-4247reponame:Argumentos : Revista de Filosofia (Online)instname:Universidade Federal do Ceará (UFC)instacron:UFCporhttp://periodicos.ufc.br/argumentos/article/view/32028/72339Copyright (c) 2018 Argumentos - Revista de Filosofiainfo:eu-repo/semantics/openAccessMasaro, Leonardo2021-07-23T00:08:34Zoai:periodicos.ufc:article/32028Revistahttp://www.filosofia.ufc.br/argumentosPUBhttp://periodicos.ufc.br/argumentos/oaiargumentos@ufc.br||1984-42551984-4247opendoar:2021-07-23T00:08:34Argumentos : Revista de Filosofia (Online) - Universidade Federal do Ceará (UFC)false |
dc.title.none.fl_str_mv |
With wide eyes: the ideology of industrial society according to Adorno De olhos bem abertos: a ideologia da sociedade industrial segundo Adorno |
title |
With wide eyes: the ideology of industrial society according to Adorno |
spellingShingle |
With wide eyes: the ideology of industrial society according to Adorno Masaro, Leonardo Ideology. Adorno. Managed society. Mass culture. Ideologia. Adorno. Sociedade administrada. Cultura de massas. |
title_short |
With wide eyes: the ideology of industrial society according to Adorno |
title_full |
With wide eyes: the ideology of industrial society according to Adorno |
title_fullStr |
With wide eyes: the ideology of industrial society according to Adorno |
title_full_unstemmed |
With wide eyes: the ideology of industrial society according to Adorno |
title_sort |
With wide eyes: the ideology of industrial society according to Adorno |
author |
Masaro, Leonardo |
author_facet |
Masaro, Leonardo |
author_role |
author |
dc.contributor.author.fl_str_mv |
Masaro, Leonardo |
dc.subject.por.fl_str_mv |
Ideology. Adorno. Managed society. Mass culture. Ideologia. Adorno. Sociedade administrada. Cultura de massas. |
topic |
Ideology. Adorno. Managed society. Mass culture. Ideologia. Adorno. Sociedade administrada. Cultura de massas. |
description |
In one of its last writings, Theodor Adorno identifies a transformation in the phenomenon of ideology, brought by the advent of totally managed society, and therefore pointing to the obsolescence of the classical Marxist concept of ideology and, indirectly, to Lukacs. According to Adorno, ideology no longer presents itself as a veil covering reality, hiding social domination under falsely universal justifications, but as reality itself, frozen in a fixed image – domination becomes transparent and naturalized as “the way things are”. The aim of this article is to explain how Adorno builds this new understanding of ideology, strongly based on his studies of fascist propaganda and on the system of cultural industry. Both are seen as the main organizing schemes of mass culture, creating a new kind of consciousness reification, in which what matters mostly is the libidinal satisfaction brought by the specific form of relationship between subjects and the ideological material consumed by then, instead of the specific content of this material. |
publishDate |
2018 |
dc.date.none.fl_str_mv |
2018-04-30 |
dc.type.driver.fl_str_mv |
info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion |
format |
article |
status_str |
publishedVersion |
dc.identifier.uri.fl_str_mv |
http://periodicos.ufc.br/argumentos/article/view/32028 |
url |
http://periodicos.ufc.br/argumentos/article/view/32028 |
dc.language.iso.fl_str_mv |
por |
language |
por |
dc.relation.none.fl_str_mv |
http://periodicos.ufc.br/argumentos/article/view/32028/72339 |
dc.rights.driver.fl_str_mv |
Copyright (c) 2018 Argumentos - Revista de Filosofia info:eu-repo/semantics/openAccess |
rights_invalid_str_mv |
Copyright (c) 2018 Argumentos - Revista de Filosofia |
eu_rights_str_mv |
openAccess |
dc.format.none.fl_str_mv |
application/pdf |
dc.publisher.none.fl_str_mv |
Universidade Federal do Ceará |
publisher.none.fl_str_mv |
Universidade Federal do Ceará |
dc.source.none.fl_str_mv |
Argumentos - Revista de Filosofia; No 19 Argumentos - Periódico de Filosofia; Núm. 19 Argumentos - Revista de Filosofia; n. 19 1984-4255 1984-4247 reponame:Argumentos : Revista de Filosofia (Online) instname:Universidade Federal do Ceará (UFC) instacron:UFC |
instname_str |
Universidade Federal do Ceará (UFC) |
instacron_str |
UFC |
institution |
UFC |
reponame_str |
Argumentos : Revista de Filosofia (Online) |
collection |
Argumentos : Revista de Filosofia (Online) |
repository.name.fl_str_mv |
Argumentos : Revista de Filosofia (Online) - Universidade Federal do Ceará (UFC) |
repository.mail.fl_str_mv |
argumentos@ufc.br|| |
_version_ |
1797068846468694016 |