Motivações para o empreendedorismo: análise do perfil empreendedor do personagem principal do filme “Chef”

• Autor(a) principal: Sousa, Guiomar Paula de Lima
• Data de Publicação: 2018
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da Universidade Federal do Ceará (UFC)
• Texto Completo: http://www.repositorio.ufc.br/handle/riufc/38778
• topic: Empreendedorismo; Sucesso; Estudo observacional; Análise fílmica; Cinema

The study in question aimed to analyze the main motivations that motivate people to practice entrepreneurship, as well as to highlight the main characteristics of the entrepreneurs, evaluating, therefore, if these characteristics are impacting to the accomplishment of the entrepreneurial practice and for the consequent reach of the success entrepreneur. For that, through a qualitative and observational methodology of filmic analysis, the film "Chef" was used as observation platform, and in a more punctual way, the main character of the film in question was used as the object of analysis. Thus, a bibliographical review of the literature on the subject of entrepreneurship was carried out, based on its origins and concepts, including its work in Brazil, as well as discussing what motivates the entrepreneurial momentum and what the characteristic profile of those entrepreneurs that they undertake. Subsequently, using the aforementioned methodology, and based on the contextualized theory, the motivations that led the main character to be undertaken were verified and punctuated, as well as the entrepreneur profile of the study object was mapped, analyzing also the entrepreneurial characteristics present in his personality, in order to verify if these characteristics were decisive for the development of the entrepreneurial practice and for later success of the enterprise. Finally, it was concluded that the motivations to undertake have varied nature, being at the same time intrinsic and extrinsic to those who undertake. It was also concluded that having characteristics of entrepreneurial personality helps and positively influences not only the beginning of the entrepreneurial process, but also its development and maintenance. However, it was possible to perceive that having characteristics of entrepreneurial personality is not a guarantee to become an entrepreneur, especially when living in a society whose culture does not impel individuals to undertake.