Venda em consignado e a devolução de produtos: um estudo em uma empresa de confecção atacadista

• Autor(a) principal: Pinheiro, Yuri Marques
• Data de Publicação: 2019
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da Universidade Federal do Ceará (UFC)
• Texto Completo: http://www.repositorio.ufc.br/handle/riufc/44990
• topic: Marketing de relacionamento; Distribuição; Atacado; Consignação

The present work aims to analyze the generative impacts of the return of products in the policy of consignment sales, whereby the customer resell and pay for the products they buy when, and if, resell them. In addition to the bibliographical research, a case study was conducted at Amarelô, a company from Ceará that acts as a manufacturer, wholesaler and retailer of women's clothing. In addition, a survey was carried out by 72 companies of the company that buy on wholesale consignment. The results show that, despite the large volume of return of products not marketed by the retailers, the policy of consignment sales is still important for an organization in terms of marketing and financial. In addition, the concept of returning prices in products and prices, but due to the lack of knowledge of the customers in relation to the final consumer's purchasing behavior, is one of the objectives of the relationship marketing strategy of the market share. Guide their resellers to get to know their customers and to make better purchases in style and quantity.