Franquias: um estudo de caso com insucesso

• Autor(a) principal: Santos Neto, Mateus Pereira dos
• Data de Publicação: 2013
• Tipo de documento: Trabalho de conclusão de curso
• Idioma: por
• Título da fonte: Repositório Institucional da Universidade Federal do Ceará (UFC)
• Texto Completo: http://www.repositorio.ufc.br/handle/riufc/29967
• topic: Empreendimentos; Franquias (Comercio varejista)

This paper aims to show that the system, although in most cases, tends to success, is also susceptible to failure. Content is initially approached franchises in its most relevant aspects like history, concepts and terminology, operational process for acquiring a franchise, data evolution of the franchising industry. Then some characteristics of the aspect of entrepreneurship, analyzing their origins and definitions, as well as banking support focused on the credit line FNE - Trade and Services Subsequently we present a case study that conflicts with the tendency of franchises to success, because it was addressed a case of failure, where an interview was conducted with a franchisee who had taken their business to failure. Finally, presents conclusions, highlighting the factors most relevant to the franchise market and care should be taken to open a business in Brazil.